HDID693 SOCIALLY RESPONSIBLE DESIGN DAVID MOORHEAD 1756036
http://sangamproject.net/wp-‐content/uploads/2012/11/image2.png
SRD, this Subject & the Project
People
Understanding
Respect Celebration
Mutual Interest
Problem Part 1
http://www.lupinhandmade.com/userimages/felt_british_bird_ornaments.jpg http://www.gaiam.com.au/images/products/md/04-‐5448.jpg http://www.blog.simonewalsh.com/wp-‐content/uploads/2011/05/handmade-‐silver-‐jewellery.jpg http://www.digitaltrends.com/wp-‐content/uploads/2010/05/grove-‐case-‐5.jpg http://assets.inhabitat.com/wp-‐content/blogs.dir/1/files/2012/04/ilide-‐matera-‐rossa-‐by-‐davide-‐ aquini1-‐537x442.jpg
Wouldn’t it be nice if…
Insight
Problem Part 2
http://www.artgallery.nsw.gov.au/media/collection_images/2/270.2004%23detail01%23S.jpg http://i460.photobucket.com/albums/qq329/ddechter/dani%20stuff%20to%20list/Dani%20April%202012/ WomenEmbroideryIndia.jpg
Ponderings and wonderings…
Concept Â
Development Â
Product
Product
Product
Construction Â
Construction Â
Construction Â
http://3.bp.blogspot.com/-‐FUlOf_CSluQ/UlNFhZdjPlI/AAAAAAAAanU/z0CMP_O5klI/s1600/Craft+Night +with+Bible+Study+Girls-‐14.jpg
Customer
Purchasing Â
Business Model & Impact Business Model • Design HQ in Melbourne • Certified Organic & Fairtrade cotton via industry partnerships • Production in Gujarat via Partner Kala Raksha • Web store front and communications hub • Web based advertising via blogs, sites, partnerships and social media
Social Impact • Artisans have design input and control and can set price through Kala Raksha • Provides jobs for Artisans and supports local cotton growing and textile community • Gives new stage for Gujarat Artisan Craft • Provides an opportunity for greater learning and cross cultural understanding for customer and artisan • Is a product that shares some of the artisans story • Is a flexible and realistic approach to artisan design that could be expanded
Environmental Impact • Cotton is a sustainable crop but is heavy on water use and pesticides if not organic • Cotton is biodegradable and reusable to some degree • All production is from raw materials to tailoring is possible in Gujarat reducing transport impacts • Product to be shipped around the world in single units so has a high relative • Product has lifetime support and is intended to be repaired and cared for and either repurposed or handed on
Visual Business Plan