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artisan designer codesign in the age of

ecommerce

David Moorhead 1756036 Masters of Industrial Design DDD8012

18 June 2014


artisan designer codesign in the age of

ecommerce

The Aim and Output Literature Proposal Methodology and Approach People and Ethics E-commerce Review What Comes Next


artisan designer codesign in the age of

ecommerce

Collaborators and Supporters...

Judy Frater Judy, formerly of Kala Raksha Vidhyalaya (KRV), is cofounder of a new institute of education for artisans in Adipur (Gujarat, India) called Somaiya Kala Vidya (SKV). For many years Judy has been a dedicated, passionate and innovative advocate, champion and supporter of artisans in the Kutch region of Gujarat state in the western part of India.


artisan designer codesign in the age of

ecommerce

My Perspective


artisan designer codesign in the age of

ecommerce

My Perspective

PAUL POLAK Out of Poverty

“The problem is that 90 percent of the world’s designers spend all their time working on solutions to the problems of the richest 10 percent of the world’s customers.”


artisan designer codesign in the age of

ecommerce

My Perspective

PAUL POLAK

XANANA GUSAMAO

Out of Poverty

A Woman of Independence

“The problem is that 90 percent of the world’s designers spend all their time working on solutions to the problems of the richest 10 percent of the world’s customers.”

“If your intention is truly to help our people, then you must listen to them, respect them and treat them as equal partners, not as passive recipients of your aid”


artisan designer codesign in the age of

ecommerce

My Perspective

PAUL POLAK

XANANA GUSAMAO

Anne Ritchie

Out of Poverty

A Woman of Independence

Ms Drymond

“The problem is that 90 percent of the world’s designers spend all their time working on solutions to the problems of the richest 10 percent of the world’s customers.”

“If your intention is truly to help our people, then you must listen to them, respect them and treat them as equal partners, not as passive recipients of your aid”

“...if you give a [person] a fish [they’re] hungry again in an hour; if you teach [them] to catch a fish you do [them] a good turn.”


artisan designer codesign in the age of

ecommerce

The Aim and the Output

artisan

designer

Customer

research based thesis exegesis

visual communication

accessible communicable Interactive

The Aim

The Output

to explore design relationships

interactive web page thesis


artisan designer codesign in the age of

ecommerce

Kate said... “Lets do a project with Judy Frater about the relationships between Designers, Artisans and Customers� see what you come up with...


artisan designer codesign in the age of

ecommerce

The Journey into Literature

DESIGN WITH SOCIETY: WHY RESPONSIVE DESIGN IS GOOD ENOUGH (Thorpe, A. & Gamman, L., 2011)

DESIGNERS MEET ARTISANS (Craft Revival Trust, et al, 2005)

DESIGN, POVERTY AND SUSTAINABLE DEVELOPMENT

KALA RAKSHA: FROM CULTURAL IDENTITY TO INTELLECTUAL PROPERTY

(Thomas, A., 2006)

(Frater, J., 2012)

CO-CREATION AND THE NEW LANDSCAPES OF DESIGN

HEAD AND HANDS IN THE CLOUD: COOPERATIVE MODELS FOR GLOBAL TRADE TO BE FOUND IN TRADITIONAL CRAFTS

(Sanders, E. B. N. & Strappers, P. J. 2008)

WEAVING WITH RUSH: EXPLORING CRAFTDESIGN COLLABORATIONS IN REVITALISING A LOCAL CRAFT (Tung, F.-W., 2012) OUTSOURCING THE HAND: AN ANALYSIS OF CRAFT-DESIGN COLLABORATIONS ACROSS THE GLOBAL DIVIDE (Murry, K., 2010)

(Murray, K., 2013)

WE’VE BUILT E-commerce Website

SOKO E-Commerce Website

NEST Artisan Design Facilitator Service

(https://www.wevebuilt.com)

(http://shopsoko.com)

(http://www.buildanest.org)


artisan designer codesign in the age of

ecommerce DESIGN WITH SOCIETY: WHY RESPONSIVE DESIGN IS GOOD ENOUGH (Thorpe, A. & Gamman, L., 2011)

The Journey into Literature DESIGNERS MEET ARTISANS (Craft Revival Trust, et al, 2005)

WEAVING WITH RUSH: EXPLORING CRAFTDESIGN COLLABORATIONS IN REVITALISING A LOCAL CRAFT

DESIGN, POVERTY AND SUSTAINABLE DEVELOPMENT

KALA RAKSHA: FROM CULTURAL IDENTITY TO INTELLECTUAL PROPERTY

(Thomas, A., 2006)

(Frater, J., 2012)

(Tung, F.-W., 2012)

DESIGN WITH SOCIETY: WHY RESPONSIVE DESIGN IS GOOD ENOUGH (Thorpe, A. & Gamman, L., 2011)

SOCIALLY RESPONSIVE DESIGN

THE GOOD ENOUGH DESIGNER

CODESIGN RELATIONSHIPS

OUTSOURCING THE HAND: AN ANALYSIS OF CRAFT-DESIGN COLLABORATIONS ACROSS THE GLOBAL DIVIDE (Murry, K., 2010)

CO-CREATION AND THE NEW LANDSCAPES OF DESIGN (Sanders, E. B. N. & Strappers, P. J. 2008)

DESIGNERS MEET ARTISANS (Craft Revival Trust, et al, 2005)

HEAD AND HANDS IN THE CLOUD: COOPERATIVE MODELS FOR GLOBAL TRADE TO BE FOUND IN TRADITIONAL CRAFTS (Murray, K., 2013)

WE’VE BUILT E-commerce Website

SOKO E-Commerce Website

NEST Artisan Design Facilitator Service

(https://www.wevebuilt.com)

(http://shopsoko.com)

(http://www.buildanest.org)

WEAVING WITH RUSH: EXPLORING CRAFTDESIGN COLLABORATIONS IN REVITALISING A LOCAL CRAFT (Tung, F.-W., 2012)

ARTISANS STRUGGLE TO CREATE NEW PRODUCTS

SHORT VS LONG ENGAGEMENTS

Q: DESIGN PHILOSOPHIES LIKE UD?

DESIGNERS NEED TO BE EXPOSED TO LOCAL CONDITIONS

FROM TRADITIONAL TO NEW PRODUCTS

PROTOTYPING = EDUCATION TOOL

MUTUAL LEARNING


artisan designer codesign in the age of

ecommerce DESIGN WITH SOCIETY: WHY RESPONSIVE DESIGN IS GOOD ENOUGH (Thorpe, A. & Gamman, L., 2011)

The Journey into Literature DESIGNERS MEET ARTISANS (Craft Revival Trust, et al, 2005)

WEAVING WITH RUSH: EXPLORING CRAFTDESIGN COLLABORATIONS IN REVITALISING A LOCAL CRAFT (Tung, F.-W., 2012)

DESIGN, POVERTY AND SUSTAINABLE DEVELOPMENT

KALA RAKSHA: FROM CULTURAL IDENTITY TO INTELLECTUAL PROPERTY

(Thomas, A., 2006)

(Frater, J., 2012)

OUTSOURCING THE HAND: AN ANALYSIS OF CRAFT-DESIGN COLLABORATIONS ACROSS THE GLOBAL DIVIDE (Murry, K., 2010)

CO-CREATION AND THE NEW LANDSCAPES OF DESIGN (Sanders, E. B. N. & Strappers, P. J. 2008)

DESIGN, POVERTY AND SUSTAINABLE DEVELOPMENT

KALA RAKSHA: FROM CULTURAL IDENTITY TO INTELLECTUAL PROPERTY

(Thomas, A., 2006)

(Frater, J., 2012)

SHORT VS LONG ENGAGEMENTS

CHAMPION DESIGNER NOT SUSTAINABLE

PRODUCTS MUST BE ECONOMICALLY VIABLE

HEAD AND HANDS IN THE CLOUD: COOPERATIVE MODELS FOR GLOBAL TRADE TO BE FOUND IN TRADITIONAL CRAFTS (Murray, K., 2013)

WE’VE BUILT E-commerce Website

SOKO E-Commerce Website

NEST Artisan Design Facilitator Service

(https://www.wevebuilt.com)

(http://shopsoko.com)

(http://www.buildanest.org)

OUTSOURCING THE HAND: AN ANALYSIS OF CRAFT-DESIGN COLLABORATIONS ACROSS THE GLOBAL DIVIDE (Murry, K., 2010)

CRAFT IS KEY PART OF CULTURAL IDENTITY EDUCATION = SUSTAINABLE DEVELOPMENT & EMPOWER -MENT HAVING LOCAL VISION & PROTECTING TRADITION

ARTISANS OFTEN USED AS SKILLED LABOURERS HERO DESIGNER = LACK OF SUSTAINABLE CHANGE

LACK OF ARTISAN VOICE IN LITERATURE


artisan designer codesign in the age of

ecommerce DESIGN WITH SOCIETY: WHY RESPONSIVE DESIGN IS GOOD ENOUGH (Thorpe, A. & Gamman, L., 2011)

The Journey into Literature DESIGNERS MEET ARTISANS (Craft Revival Trust, et al, 2005)

WEAVING WITH RUSH: EXPLORING CRAFTDESIGN COLLABORATIONS IN REVITALISING A LOCAL CRAFT

DESIGN, POVERTY AND SUSTAINABLE DEVELOPMENT

KALA RAKSHA: FROM CULTURAL IDENTITY TO INTELLECTUAL PROPERTY

(Thomas, A., 2006)

(Frater, J., 2012)

(Tung, F.-W., 2012)

CO-CREATION AND THE NEW LANDSCAPES OF DESIGN (Sanders, E. B. N. & Strappers, P. J. 2008)

CODESIGN DEFINITION

CODESIGN SHOULD FOCUS ON DESIGN EXPERIENCE

DESIGNERS OFFER DEEP KNOWLEDGE OF DESIGN PROCESS

OUTSOURCING THE HAND: AN ANALYSIS OF CRAFT-DESIGN COLLABORATIONS ACROSS THE GLOBAL DIVIDE (Murry, K., 2010)

CO-CREATION AND THE NEW LANDSCAPES OF DESIGN (Sanders, E. B. N. & Strappers, P. J. 2008)

HEAD AND HANDS IN THE CLOUD: COOPERATIVE MODELS FOR GLOBAL TRADE TO BE FOUND IN TRADITIONAL CRAFTS (Murray, K., 2013)

E-COMMERCE = ETHICAL ALTERNATIVE TO CURRENT POTENTIAL FOR TRANSPARENT INTERACTIONS

CHANCE FOR DIALOGUE BETWEEN CUSTOMER & MAKER

HEAD AND HANDS IN THE CLOUD: COOPERATIVE MODELS FOR GLOBAL TRADE TO BE FOUND IN TRADITIONAL CRAFTS (Murray, K., 2013)

WE’VE BUILT E-commerce Website

SOKO E-Commerce Website

NEST Artisan Design Facilitator Service

(https://www.wevebuilt.com)

(http://shopsoko.com)

(http://www.buildanest.org)


artisan designer codesign in the age of

ecommerce DESIGN WITH SOCIETY: WHY RESPONSIVE DESIGN IS GOOD ENOUGH (Thorpe, A. & Gamman, L., 2011)

The Journey into Literature DESIGNERS MEET ARTISANS (Craft Revival Trust, et al, 2005)

WEAVING WITH RUSH: EXPLORING CRAFTDESIGN COLLABORATIONS IN REVITALISING A LOCAL CRAFT

DESIGN, POVERTY AND SUSTAINABLE DEVELOPMENT

KALA RAKSHA: FROM CULTURAL IDENTITY TO INTELLECTUAL PROPERTY

(Thomas, A., 2006)

(Frater, J., 2012)

(Tung, F.-W., 2012)

OUTSOURCING THE HAND: AN ANALYSIS OF CRAFT-DESIGN COLLABORATIONS ACROSS THE GLOBAL DIVIDE (Murry, K., 2010)

CO-CREATION AND THE NEW LANDSCAPES OF DESIGN (Sanders, E. B. N. & Strappers, P. J. 2008)

HEAD AND HANDS IN THE CLOUD: COOPERATIVE MODELS FOR GLOBAL TRADE TO BE FOUND IN TRADITIONAL CRAFTS (Murray, K., 2013)

WE’VE BUILT E-commerce Website

SOKO E-Commerce Website

NEST Artisan Design Facilitator Service

(https://www.wevebuilt.com)

(http://shopsoko.com)

(http://www.buildanest.org)

WE’VE BUILT E-commerce Website

SOKO E-Commerce Website

NEST Artisan Design Facilitator Service

(https://www.wevebuilt.com)

(http://shopsoko.com)

(http://www.buildanest.org)

STARTED IN 2014

KICKSTARTER STYLE APPROACH WITH BATCHES PROVISION OF CLEAR CHANNELS FOR ARTISAN DIALOGUE

AFRICA FOCUSED

INNOVATIVE MOBILE PHONE BASED ARTISAN TOOLS

IN COUNTRY ARTISAN SUPPORT & TRAINING

SEEK OUT ARTISAN GROUPS OR COOPS TO DEVELOP FACILITATOR DRIVEN BY SUSTAINABLE CHANGE AND IMPACT SIMILAR PHILOSOPHY TO ‘SERVANT’ DESIGNER MODEL


artisan designer codesign in the age of

ecommerce

Topic Proposal


artisan designer codesign in the age of

ecommerce

Topic Proposal Socially Responsive Design The Good Enough Designer Craft, Tradition, Culture, Development, Education & Artisan Empowerment Co-Design Relationships between Designer and Artisan Ethics, Impact & Social Sustainability


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artisan designer codesign


An exploration of designer

artisan co-design relationships with a view to their utility as a design service, a catalyst

for artisan design, a design education tool and cross

cultural relationship building exercise. The focus of the

co-design will be on designing for the emerging artisan

specific e-commerce markets

both locally (in India) and globally.


artisan designer codesign in the age of

ecommerce

Methodology and Approach - The What, Why & How? M1

M2

M3

M4

M5

M6

M7

PEER REVIEWED LITERATURE

NON-PEER REVIEWED LITERATURE

INTERVIEW

EXPERIENCE

OBSERVATION

CROWD SOURCING

E-COMMERCE LIST

Co-Design as an experience in cross cultural relationships

E-commerce for Indian Artisans, Locally and Globally

Co-Design as a Tool for Education and Knowledge Transfer

Co-Design as a Service and a Catalyst for Artisan use of E-commerce


artisan designer codesign in the age of

ecommerce

Methodology and Approach - The What, Why & How? M1

M2

E-commerce for Indian Artisans, Locally and Globally

M3

M4

M5

M6

M7


artisan designer codesign in the age of

ecommerce

Methodology and Approach - The What, Why & How? M1

Co-Design as a Service and a Catalyst for Artisan use of E-commerce

M2

M3

M4

M5

M6

M7


artisan designer codesign in the age of

ecommerce

Methodology and Approach - The What, Why & How? M1

M2

M3

M4

M5

M6

M7

Co-Design as a Tool for Education and Knowledge Transfer


artisan designer codesign in the age of

ecommerce

Methodology and Approach - The What, Why & How? M1

M2

M3

M4

M5

M6

Co-Design as an experience in cross cultural relationships

M7


artisan designer codesign in the age of

ecommerce

Methodology and Approach - The What, Why & How?

Co-Design as a Tool for Education and Knowledge Transfer

Co-Design as an experience in cross cultural relationships

E-commerce for Indian Artisans, Locally and Globally

Co-Design as a Service and a Catalyst for Artisan use of E-commerce


artisan designer codesign in the age of

ecommerce

Methodology and Approach - The What, Why & How?

E-commerce for Indian Artisans, Locally and Globally


artisan designer codesign in the age of

ecommerce

Methodology and Approach - The What, Why & How? M7

•  Additional research into e-commerce for artisans. •  What works, what doesn’t. •  The artisan experience.

M1 M2

M3 E-commerce for Indian Artisans, Locally and Globally

M5 M4 Co-Design as an experience in cross cultural relationships

Co-Design as a Tool for Education and Knowledge Transfer

•  Develop list of artisan focused e-commerce providers and assess

Co-Design as a Service and a Catalyst for Artisan use of E-commerce

M6

•  Observation trip to India

•  Experience Co-Design in Melbourne

•  Interviews: - Development - E-commerce - Artisan Education - Academia/Design •  Surveys: - E-commerce •  Crowd Sourcing: - Sangam FB - Friends/Family


artisan designer codesign in the age of

ecommerce

People and Ethics - The Who?

Ethics Approval Progress

Initial draft

In principal Approval

Final Draft and sign off

Sub Committee Approval

may

june

june

July


artisan designer codesign in the age of

ecommerce

Getting Started


artisan designer codesign in the age of

ecommerce

E-Commerce Website Review


artisan designer codesign

SOKO

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E-Commerce Website Review

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E-Commerce Website Review

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E-Commerce Website Review

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in the age of

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artisan designer codesign

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artisan designer codesign in the age of

ecommerce

What Next? MID SEMESTER

SEMESTER 2

EXAM PERIOD

complete ethics draft interviews

setup survey interviews codesign

conduct interviews finish ecomm list

conduct codesign interviews surveys

complete codesign lit review

develop interactive web page draft 1

observation trip to india

june

july

august

september

october

november

december

2015 incorporate india observations

deliver web page

january

february


artisan designer codesign in the age of

ecommerce

The end...

PAUL POLAK

XANANA GUSAMAO

Anne Ritchie

Out of Poverty

A Woman of Independence

Ms Drymond

“The problem is that 90 percent of the world’s designers spend all their time working on solutions to the problems of the richest 10 percent of the world’s customers.”

“If your intention is truly to help our people, then you must listen to them, respect them and treat them as equal partners, not as passive recipients of your aid”

“...if you give a [person] a fish [they’re] hungry again in an hour; if you teach [them] to catch a fish you do [them] a good turn.”


artisan designer codesign in the age of

ecommerce

references 1. Thorpe, A., & Gamman, L. (2011). Design with society: why socially responsive design is good enough. CoDesign, 7(3-4), 217-230. 2. Craft Revival Trust (New Delhi, India), Artesanías de Colombia S.A., & Unesco. (2005). Designers meet artisans: A practical guide. New Delhi: Craft Revival Trust. 3. Tung, F.-W. (2012). Weaving with rush: Exploring craft-design collaborations in revitalizing a local craft. International Journal of Design, 6, 3, 71-84. 4. Thomas, A. (2006). Design, poverty, and sustainable development. Design Issues, 22(4), 54-65. 5. Frater, J. (2012). Kala Raksha: From Cultural Identity to Intellectual Property. 6. Murray, K. (2010). “Outsourcing the hand: An analysis of craft-design collaborations across the global divide.” craft+ design enquiry 2 (2010). 7. Sanders, E. B. N., & Stappers, P. J. (2008). Co-creation and the new landscapes of design. Co-design, 4(1), 5-18. 8. Murray, K. (2013). Head and hands in the cloud: cooperative models for global trade to be found in traditional crafts. People and the Planet 2013 Conference Proceedings. 9. https://www.wevebuilt.com/ 10. http://shopsoko.com/ 11. http://www.buildanest.org/


artisan designer codesign in the age of

ecommerce

Images 1. http://threadsthroughindia.files.wordpress.com/2012/04/dsc_0028.jpg 2. http://4.bp.blogspot.com/-gHfq6w6406g/Th3U2tTYo-I/AAAAAAAAATs/j5CJWKDoWSI/s1600/IMG_0253.JPG 3. http://www.nripulse.com/April12/KalaRaksha1.jpg 4. http://ashokaindianodyssey.blogspot.com.au/2013_09_01_archive.html 5. http://ishankhosla.files.wordpress.com/2011/08/mg_3606.jpg 6. http://www.paulpolak.com/media/Speaking1-1500x580.jpg 7. http://www.theage.com.au/ffximage/2008/02/12/141001300_wideweb__470x341,0.jpg 8. http://publishing.cdlib.org/ucpressebooks/data/13030/98/ft9c600998/figures/ft9c600998_00006.jpg 9. http://digilander.libero.it/emilybad/peso.gif 10. http://www.ijdesign.org/ojs/index.php/IJDesign/article/view/1077/536 11. https://iist.unu.edu/sites/iist.unu.edu/files/images/news/20111004_laos3_0.jpg 12. http://www.indiafutureofchange.com/Images/indiastory_DesignofChange4.jpg 13. http://1.bp.blogspot.com/-mBwmQ18CJ6w/UYyaA3fRKLI/AAAAAAAAADU/8jruCtrN3no/s1600/Sarah+Thorn+for+WorldWeave,+Acrobat+ Cushion,+2009,+wool+felt,+hand.jpg 14. http://www.seainsideproject.com/wp-content/uploads/2011/12/CoCreation_Sanders_Stappers_08_preprint.pdf 15. http://www.mochimochiland.com/blogimages/tinycomputer.jpg 16. http://kulturstiftelsen.se/wp-content/uploads/sites/4/2013/02/Nest_167_logo.png 17. https://www.wevebuilt.com/assets/logo2.png 18. http://cdn.shopify.com/s/files/1/0248/5428/t/10/assets/logo.png?7953 19. http://aartimonteiro.files.wordpress.com/2011/03/p1080451.jpg


Artisan Designer CoDesign Project