WHEN GROWING YOUR BUSINESS, COMPANY CULTURE IS KEY April 6, 2017Edit
Whether you know it or not, your company has a culture. When fostered in a positive manner, your company’s culture can be one of its most valuable assets. A company culture left unguided, however, can lead to stagnation, employee frustration and an unpleasant work environment. Here are a few of the reasons why your company’s culture is so important for its growth.
GETTING THE MOST OUT OF WORKERS Companies depend on their workers to succeed, and business growth typically demands asking for more from your employees. Too often, managers and owners focus on productivity metrics and employee evaluations to find and retain the best talent but lose sight of the bigger picture. A positive work environment boosts all workers, leading to a increased productivity across all aspects of your business. Furthermore, a positive culture and environment helps you retain your employees, ensuring that your most valuable assets stick around. In general, employee loyalty isn’t as strong as it was decades ago, but companies that build a strong and productive culture can see less turnover than their competitors.
EFFECTIVE BRANDING When thinking about branding, many people think about logos, mottos and design elements. However, a brand goes much further, and a company’s culture plays a key role in developing effective branding. Business growth depends on standing out from the crowd, and your