New B2B Clients in Healthcare Industry

There are so many modern digital marketing strategies that can help online marketers in the B2B

aesthetics sector focus on finding and acquiring quality customers, generating better leads, and a higher return on marketing spend. Guided by our knowledge and experience, we analyzed some of our proven tactics and presented the benefits.

Statysconnect.com

Statysconnect.com

There are so many modern digital marketing strategies that can help online marketers in the B2B aesthetics sector focus on finding and acquiring quality customers, generating better leads, and a higher return on marketing spend. Guided by our knowledge and experience, we analyzed some of our proven tactics and presented the benefits. • Challenges injectable aesthetics sellers are facing • Account-based marketing (ABM) • Search engine optimization (SEO) strategy • Content creation • Social media • Customer relation management (CRM) Would it be nice to attract new buyers to your e-commerce site? Here are some tactics that can help your online business raise brand awareness, reach new leads and convince buyers to source medical devices from you rather than from anyone else. Statysconnect.com

Challenges online injectables

sellers are facing

During our decades of presence on the market, many online businesses we have met, especially those that supply healthcare professionals and private clinics are notable because they already had a stable number of returning customers.

On the other hand, these clients are not as confident when it comes to converting leads into new customers. How do they do that?

Figuratively speaking, this is the million-dollar question (or even a few million)!

In this article, we would like to share a couple of digital marketing tactics that website owners should be aware of when creating their

Statysconnect.com

Online sellers’ challenges Let’s start with the most common problems we recognized: • Earning trust from a healthcare professional or clinic owner is equally hard and important. • These people probably won’t even consider a new supplier without a recommendation. • They don’t have time or patience for your promotion. • They are price-sensitive, and they don’t react very well when you cut discounts they are accustomed to. Statysconnect.com

Online sellers’ opportunities

Yes, the Healthcare industry is a challenging playground, but it is not all that bad. There are nearly 1000 medical aesthetic clinics in the UK alone, and there is an emerging trend of filler treatments for the male population.

Everything indicates that the aesthetic market is growing larger. There are plenty of new potential buyers of medical devices from your e-commerce site. You just need to convince them you are their best option. The goal is to create the right marketing mix, and here are some tactics that we found useful.

Statysconnect.com

marketing (ABM) You probably already know specific healthcare providers, medical institutions, or doctors that could be your ideal customers, or you can easily find that out. So why waste time and money on advertising to a wide range of the general public? With ABM, you do the opposite: • Detect and set high-value accounts. • Create hyper-targeted content and campaigns. • Deliver a personalized experience to those most likely to become your customers. Why? Because this strategy uses highly personalized campaigns that are intricately designed to engage with your target healthcare institution or professional, meaning you are not at risk of wasting their time or your own. Benefits: • Narrow audience • High ROI • Direct approach • Sales team involved Statysconnect.com

Account-based

Thank You! Statysconnect.com

Turn static files into dynamic content formats.

Create a flipbook