10 SEO Tips You Need To Apply Today If you are a start-up or an established firm, you certainly need to work on improving your digital presence. The same can be achieved with the help of search engine optimization as it plays a prominent role in digital marketing. Till a decade back, getting your website into the top 10 searches of Google involved keyword research, creating backlinks and maintaining a clear structure of your website. Though the SEO procedures followed today still sound the time, there are a number of brand new factors one need to apply to achieve success with an SEO campaign. While there are hundreds of tips one can implement to improve their search visibility, let us have a look at the top 10 that are a must try. 1. Optimise your website for RankBrain In simpler terms, RankBrain is the machine-learning AI system of Google. To rank well in Google search, it is important to optimise the content for RankBrain. One of the best ways to do the same is by creating content that can answer unique queries that are quite relevant to the persona of your audience. You can hire a company that can provide the best content writing and marketing services to create the required content. 2. The “near me” queries A number of users now days search for businesses or services located “near” by. By optimizing the website for the “near me” queries, you can for sure improve the traffic to your website. As most of these searches are done using a mobile, one needs to provide a great mobile user experience to the visitors. 3. The local presence There is no benefit in optimizing the queries of “near me” when you have not worked on your local SEO. Show your target audience where you are locally present and this can be done by optimizing Google My Business page. Make sure the below mentioned features are taken care of.
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