10 ways to boost your pay per click advertising roi

10 ways to boost your pay per click advertising ROI Most of the online marketing campaigns these days make the use of Pay-per-click advertising.

Though it is considered quite essential it is expensive and could be very overwhelming. It is very tedious in nature and requires a commitment for a large span of time to be successful but if you feel that your efforts are not being paid off and the ROI is not that good then you are not alone.

One can always hire the services of a company that is into PPC advertising in Bangalore.

Mentioned below are 10 great ways to help you gain a better ROI and a great PPC campaign: 1. Use negative keywords It doesn’t mean openly criticizing your competitors but running a negative campaign is often misunderstood in PPC campaigns. Using negative keywords is a definite way to ensure that these words will not generate your ad. Choose the words in your negative list smartly.

2.

Use geolocation features

There is no point of having your ad viewed or clicked in a location where you are not functional.

Use the geolocation features so that you can get through to the customers based on the geospecific keyword choice or IP addresses. A number of companies that are into PPC advertising in Bangalore focus on the geolocation features.

3.

Differentiate your ad

You need to create an ad which has more value to it. Make an offer which is hard to refuse.

Create promotions or free shipping or any other kind of activity which draws the customers towards you. Use smart keywords which would encourage the customers to click your ads.

4.

Dynamic keywords

It is important to choose dynamic keywords as when the customer sees what he/she searched for, there is a high chance that the ad gets clicked. But if this is poorly inserted, then be ready to lose your money. If you are not sure how to choose the right keywords, you can use the services of best SEO company in Bangalore who can help choose the right keywords.

5.

Specific long tail keywords

These long tail keywords are usually a depiction of your product. These specific phrases are most often used by people who are on the verge of purchasing a product. Using words such as “Buy”, “where to buy” can help you get more conversion rate.

6.

Test and analysis required

Just don’t start a PPC campaign for testing. It is rather better to analyze and test the things so that you can understand the campaign as well as the outcomes. Just test it until the time you get enough data and then analyze and focus.

7.

Timing is crucial

If you are planning geo-location, also go for time targeting. Check out the time when you can get a good conversion rate. Restrict the ads in the time where there are no sales.

8.

Homepage and landing page are different

This is important to understand as if your customers are going towards the non-targeted homepage, chances of losing your visitors are high. The content will only confuse them more.

9.

Keyword Generators

Make the use of tools which help in generating keywords. But also do not rely on them completely. Go with your instinct as human touch is needed to target humans.

10.

Recognize the quality score

The Google quality score is important as it defines the rank of your AdWords and how your ads will perform on the search page. Make sure to stay on top of the Quality Score of Google as it helps improve the rank of your website too.

Now that you know the 10 ways you can boost the ROI of pay per click campaign, it is time you start implementing them one at a time. If you are not sure about how to make a start, hire a best SEO company in Bangalore and reap the benefits.