5 truths about local search engine optimisation

Local SEO like its organic counterpart is filled with myths. There are no established or time-tested strategies that can boost SEO. Strategies that work for big brands may not work for small players. Likewise, what worked for one client may not work for the other. Local SEO is not complex, but it is hard to separate what actually helps a business to get visibility.

So, here are some truths about optimising websites for local searches.

1. Claiming your Google business listing, that shows up in local queries and Google maps can help SEO. By creating Google+ business page and connecting it to your website can further help to improve visibility of your content in Google search results.

2. Quality is dominant over quantity in local niches. Keeping in mind that link spam still works, the most important factor is to create quality links and citations.

3. Social Media has come out big in the picture. The truth is content from social media sites can get propagated to millions of other sites, which can effectively create backlinks to your site.

4. Active followers and high rate of +1s and shares is the way to put Google+ to work. By high rate, we mean a good percentage of overall activity in a particular niche.

5. Focusing on customers than on search engine rankings is the way to go.

The content on the website – text, video or image – should make sense in the eyes of the user. Businesses that put effort to connect with end-users will be awarded in the rankings.

All said and done, getting high ranks for websites is not an easy job.

However, digital marketers who are able to get the inside message that Google sends their way can make it happen with ease. Their experience in Internet marketing can greatly help to connect with end-users and to be on the top in the search results, whether locally or globally.

Businesses willing to take advantage of UK local SEO services should find out a reliable Internet marketing company to get a wide range of services such as Search Engine Optimisation, Social Media Marketing, Pay-PerClick Advertising, Toxic Link Removal, Responsive Website Design and Development. If you can find all these services under one roof, it will save your time. Moreover, companies often provide a good deal to clients who avail multiple services. So, this is a good opportunity from cost standpoint too.

If you are thinking of hiring UK local SEO services, the earlier the better.