Express Catalog

EXPRESS CATALOG

Pictowork version 0.4 sep 2021

EXPRESS CATALOG

Pictowork version 0.4 sep 2021

Express Catalog Pictowork 4th Edition, September 2021 Design, composition and layout David Andres Guatava Regarding copyright: the texts contained in this work may be reproduced by citing and reproduced quoting and linking the source whenever possible.

You are free to copy, distribute, display and perform the work under the following conditions specified by the author: - Acknowledgment: any exploitation of the work authorized by the license shall require acknowledgment of authorship.

- Non-commercial: you may not use this work for commercial purposes.

- No derivative works: you may not alter, transform or build upon this work.

More information is available at http://creativecommons.org Made with

in Colombia

Summary― Express Catalog

Summary — experience 06 08 10 12

CARDNET Móvil ÉXITO Jameson Whisky minka Dashboard identity

16 18 20 22

California Patiago Roadrunner minka Podcast strokes

26 28 30 32

“El árbol más alto” Inside Branko Tribute to Jorge Gutiérrez Design Process

02 ―

experience ― Express Catalog

Experience —

UX/UI design is a practice oriented to improve the experience that people have when using digital products. digital products.

04 ―

experience ― Express Catalog

UX/UI DESIGN

App CARDNET — The design of this application was developed for Cardnet in the Dominican Republic and sought to improve the way people send and receive money.

Year — 2019 Author(s) — Felipe Rios & David Guatava Technique— Digital Program — Figma Product — Mobile App Customer — CARDNET State — Completed

06 ―

experience ― Express Catalog

UX/UI DESIGN

Móvil Éxito — For Móvil Éxito we redesigned the web page to include a series of graphic elements that improve people's experience on the page.

Year — 2019 Author(s) — Felipe Rios & David Guatava Technique — Digital Program —Figma, Illustrator & Photoshop Product — Web page (Desktop / mobile) Customer — Grupo Éxito State — Completed

08 ―

experience ― Express Catalog

UX/UI DESIGN

Jameson Whisky —

For Jameson, a landing page was designed based on an ongoing campaign that sought to bring people closer to the brand in a more intimate way.

Year — 2021 Author(s) — Felipe Rios & David Guatava Technique — Digital Program — Figma, Photoshop Product — Web page ( Desktop / Mobile) Customer — Jameson State — Completed

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experience ― Express Catalog

UX/U DESING

minka Dashboard — The minka dashboard is a project that seeks to unify the way banks manage their accounts, streamlining processes and facilitating real-time reporting.

Year — 2021 Author(s) — Felipe Rios & David Guatava Technique — Digital Program — Figma Product — Desktop Dashboard Customer — minka Inc. State — Work in process

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identity― Express Catalog

Identity —

The identity design aims to offer an innovative an innovative proposal that stands out from other brands.

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identity― Express Catalog

branding

California — For Jugos California, a redesign of the brand was proposed that sought mainly to simplify the shapes and improve its reproducibility in different formats.

Year — 2018 Author(s) — David Guatava Technique — Digital Program — Illustrator & Photoshop Product — Rebranding Customer — Jugos California Status— Completed

16 ―

identity― Express Catalog

branding

Patiago — For the children's party brand Patiago, we redesigned the brand and complementary graphics especially for their new website.

Year — 2020 Author(s) — Fabian Llantén & David Guatava Technique — Digital Program — Figma & Illustrator Product — Brand and secondary graphics redesign Customer — Patiago Status — Completed

18 ―

identity― Express Catalog

branding

Roadrunner — Roadrunner is a brand of modified motorcycles that seeks through its particular image to stand out from other motorcycle shops in the city.

Year — 2020 Author(s) — David Guatava Technique — Digital Program — Illustrator & Photoshop Product — Brand creation Customer — Roardrunner Garage Status — Completed

20 ―

identity― Express Catalog

branding

Minka podcast — Minka podcast aims to share all kinds of content related to the technology and fintech industry in Latin America, especially in Colombia.

Year — 2021 Author(s) — Felipe Rios & David Guatava Technique — Digital Program — Figma, Illustrator & Photoshop Product — Branding, design system & Web Customer — minka Inc. Status — Completed

22 ―

storkes ― Express Catalog

Strokes —

Illustration seeks to transmit different ideas by means of strokes and colors, objects, people, situations and events.

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storkes ― Express Catalog

illustration

“El árbol más alto” —

Juan and Margarita are two children who seek to reach higher and higher, it is not an easy road but with persistence they will make it, this is the story that "El árbol más alto" tells us.

Year — 2020 Author(s) — David Guatava Technique — Mixed (Digital & Analog) Program — Illustrator & Photoshop Product — Book Customer — NA Status — Completed

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storkes ― Express Catalog

illustration

Inside Branko— Inside Branko is an illustrated series that shows the work dynamics within Branko, its methodology and the way it builds community.

Year — 2021 Author(s) — David Guatava Technique — Digital Program — Illustrator Product — Illustrated series Customer — Branko Status — Work in process

28 ―

storkes ― Express Catalog

illustration

Tribute to Jorge Gutierrez — Jorge Gutierrez is a reference of illustration in Latin America, that's why we decided to make a tribute taking his illustrated aesthetics as a reference.

Year — 2019 Author(s) — David Sandoval, Fabian Llantén & David Guatava Technique — Mixed (Digital & Analog) Program — Illustrator & Photoshop Product — Packaging Customer — NA Status — Completed

30 ―

storkes ― Express Catalog

illustration

Design process — “Design process is an illustrated series that serves as support material for various types of presentations that explain the work process in a design sprint.

Year — 2021 Author(s) —David Guatava Technique — Digital Program — Illustrator Product — Illustrated series Customer — Branko Status — Work in process

32 ―