ITC Officina - Specimen Book

Page 1

ITC

Officina sans-serif


Advanced Boot Menu Choose Advanced Options for : ITC Officina Sans (use the arrow keys to highlight your choice.) Typeface: ITC Officina Sans Designer : David Daneman Editor : David Daneman Nov. 2015 Digital Graphic Design - Vancouver Community College The Anatomy of Type: A Graphic Guide to 100 Typefaces by Stephen Coles, Quid Publishing, 2012 Stop Stealing Sheep & find out how type work by Erik Spiekermann, Adobe Press, 2014 https://en.wikipedia.org/wiki/Erik_Spiekermann http://spiekermann.com/en/itc-officina-display/ http://www.100besteschriften.de/8_Officina http://de.wikipedia.org/wiki/ITC_Officina

ENTER=Choose

ESC=Cancel


H:

top secret

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system. Expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally.

Table of Contents @

AB Classification C & Alphabet 04 Anatomy 05 History 06 Designer 07 Note

S

Specimen 08-09

F

J

D

H

S

G

A

V

M

C

N

X

B

Z

P

O

I

U

Y

T

R

E

W

Q

K ,

L

internets

Texture 10-11 Scale 12-13

S

e C

Officina sans

History

terminal

Function 14 Usage 15 garbage

Shut Down

Start

3


-- xx ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 0123456789 Classification !@#$%^&*()

Alphabet Alphabet

-

x

ITC Officina is a super-family of humanist typeface.

Both serif and sans-serif come in variety of weights, such as: book, medium, bold, extrabold and black. In addition, these weights also exist in italics.

4


- - xx

external tail

spur spur

small ear small ear

- - xx

- - xx

- - xx

level crossbar level crossbar

Quibbling Friends low contrast arm low contrast arm

faux-serif (slab) faux-serif (slab)

- - xx

high tittle high tittle

cap line mean line

base line descent line

- - xx

- - xx

angled terminal angled terminal

- - xx no contrast no contrast

- - xx

5


The History of ITC Officina Sans The original name of ITC Officina Sans is infomative. First, the ITC portion stands for International Typeface Corporation, which was a type manufacture founded by Aaron Burns, Herb Lubalin and Edward Rondthaler in 1970. However, in 1988, the typeface was not called “Officina” yet. It had the working title “ITC Correspondence.” This is because it was designed for office documents and business correspondence. Specifically, it was meant to be produced by low-resolution laser printers.

Designer Erik Spiekermann said “My concept was to use Typewriter Fonts Letter Gothic and Courier as role models, and to create something new. ”

6


HERR ERIK SPIEKERMANN In the late 1980s, he started FontShop, which was the first mail-order distributor of digital fonts. In 2001, Erik Spiekermann started the United Designers Networks, which is now called Edenspiekermann. It has offices in Amsterdam, Berlin, San Francisco and Stuttgart. Spiekermann has been honored many times for his contributions to both typography and graphic design. In 2011, the German Design Prize presented him with the Lifetime Achievement Award.

Erik Spiekermann is a German typographer and designer. In 2007, he was the first designer ever inducted into the European Design Awards Hall of Fame.

He is currently a professor at the University of Arts Bremen

While attending Berlin’s Free University, he operated a letterpress printing press out of his basement. In the 1970s, he freelanced as a graphic designer in London, before returning to Germany. There he found MetaDesign with Uli Mayer-Johanssen and Hans Ch. Krßger. MetaDesign notably created design systems for Audi, Volkswagen, Heidelberg Printing, and the Berlin Transit system. Spiekermann designed many commerical typefaces, such as Berliner Grotesk (digitzed in 1979), ITC Officina Serif and Sans (1990), FF Meta (1991-1998), Fira Sans (2013) to name a few.

7


DSDREAMOFELECTRICSHEEP?DOANDROIDSDREAMOFE FELECTRICSHEEP?DOANDROIDSDREAMOFELECTRICS RICSHEEP?DOANDROIDSDREAMOFELECTRICSHEEP? SDREAMOFELECTRICSHEEP?DOANDROIDSDREAMOFEL DSDREAMOFELECTRICSHEEP?DOANDROIDSDREAMOFE FELECTRICSHEEP?DOANDROIDSDREAMOFELECTRICS RICSHEEP?DOANDROIDSDREAMOFELECTRICSHEEP? SDREAMOFELECTRICSHEEP?DOANDROIDSDREAMOFEL DSDREAMOFELECTRICSHEEP?DOANDROIDSDREAMOFE FELECTRICSHEEP?DOANDROIDSDREAMOFELECTRICS RICSHEEP?DOANDROIDSDREAMOFELECTRICSHEEP? SDREAMOFELECTRICSHEEP?DOANDROIDSDREAMOFEL DSDREAMOFELECTRICSHEEP?DOANDROIDSDREAMOFE FELECTRICSHEEP?DOANDROIDSDREAMOFELECTRICS RICSHEEP?DOANDROIDSDREAMOFELECTRICSHEEP? SDREAMOFELECTRICSHEEP?DOANDROIDSDREAMOFEL DSDREAMOFELECTRICSHEEP?DOANDROIDSDREAMOFE FELECTRICSHEEP?DOANDROIDSDREAMOFELECTRICS RICSHEEP?DOANDROIDSDREAMOFELECTRICSHEEP? SDREAMOFELECTRICSHEEP?DOANDROIDSDREAMOFEL DSDREAMOFELECTRICSHEEP?DOANDROIDSDREAMOFE LECTRICSHEEP?DOANDROIDSDREAMOFELECTRICSHE SHEEP?DOANDROIDSDREAMOFELECTRICSHEEP? FELECTRICSHEEP?DOANDROIDSDREAMOFELECTRICSH DSDREAMOFELECTRICSHEEP?DOANDROIDSDREAMOFE MOFELECTRICSHEEP?DOANDROIDSDREAMOFELECTRI RICSHEEP?DOANDROIDSDREAMOFELECTRICSHEEP? HEEP?DOANDROIDSDREAMOFELECTRICSHEEP? DROIDSDREAMOFELECTRICSHEEP?DOANDROIDSDREAM FELECTRICSHEEP?DOANDROIDSDREAMOFELECTRICS P?DOANDROIDSDREAMOFELECTRICSHEEP? OIDSDREAMOFELECTRICSHEEP?DOANDROIDSDREAMO Offi

A fatal exception 0E has occurred at 00010E36. The current application w

• Press any key to terminate the cur • Press CTRL+ALT+DEL again to resta lose any unsaved information in all a Press any key

8


DSDREAMOFELECTRICSHEEP?DOANDROIDSDREAMOFE FELECTRICSHEEP?DOANDROIDSDREAMOFELECTRICS RICSHEEP?DOANDROIDSDREAMOFELECTRICSHEEP? SDREAMOFELECTRICSHEEP?DOANDROIDSDREAMOFEL DSDREAMOFELECTRICSHEEP?DOANDROIDSDREAMOFE FELECTRICSHEEP?DOANDROIDSDREAMOFELECTRICS RICSHEEP?DOANDROIDSDREAMOFELECTRICSHEEP? SDREAMOFELECTRICSHEEP?DOANDROIDSDREAMOFEL DSDREAMOFELECTRICSHEEP?DOANDROIDSDREAMOFE FELECTRICSHEEP?DOANDROIDSDREAMOFELECTRICS RICSHEEP?DOANDROIDSDREAMOFELECTRICSHEEP? SDREAMOFELECTRICSHEEP?DOANDROIDSDREAMOFEL DSDREAMOFELECTRICSHEEP?DOANDROIDSDREAMOFE FELECTRICSHEEP?DOANDROIDSDREAMOFELECTRICS RICSHEEP?DOANDROIDSDREAMOFELECTRICSHEEP? SDREAMOFELECTRICSHEEP?DOANDROIDSDREAMOFEL DSDREAMOFELECTRICSHEEP?DOANDROIDSDREAMOFE FELECTRICSHEEP?DOANDROIDSDREAMOFELECTRICS RICSHEEP?DOANDROIDSDREAMOFELECTRICSHEEP? SDREAMOFELECTRICSHEEP?DOANDROIDSDREAMOFEL DSDREAMOFELECTRICSHEEP?DOANDROIDSDREAMOFE FELECTRICSHEEP?DOANDROIDSDREAMOFELECTRICS RICSHEEP?DOANDROIDSDREAMOFELECTRICSHEEP? SDREAMOFELECTRICSHEEP?DOANDROIDSDREAMOFEL DSDREAMOFELECTRICSHEEP?DOANDROIDSDREAMOFE FELECTRICSHEEP?DOANDROIDSDREAMOFELECTRICS RICSHEEP?DOANDROIDSDREAMOFELECTRICSHEEP? SDREAMOFELECTRICSHEEP?DOANDROIDSDREAMOFEL DSDREAMOFELECTRICSHEEP?DOANDROIDSDREAMOFE FELECTRICSHEEP?DOANDROIDSDREAMOFELECTRICS RICSHEEP?DOANDROIDSDREAMOFELECTRICSHEEP? SDREAMOFELECTRICSHEEP?DOANDROIDSDREAMOFEL icina

0028:C0011E36 in VXD VMM(01) + will be terminated.

rrent application. art your computer. You will applications.

y to continue

9


ITC Officina Sans - Document 1 ITC

File Edit Normal

View

Insert

Format

Tools

Table

Window Help

18pt

ITC Correspondence

' ' ' | ' ' ' 1' ' ' | ' ' ' 2' ' ' | ' ' ' 3' ' ' | ' ' ' 4' ' ' | ' ' ' 5' ' ' | '

Bold

Book “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” --Bill Gates “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” --Bill Gates “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” --Bill Gates

10pt 10pt

12pt

“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” --Bill Gates

14pt

“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” --Bill Gates

10pt

10pt

“The first rule of any technology used in a

“The first rule of any technology used in a

business is that automation applied to an

business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” --Bill Gates

10

“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” --Bill Gates

efficient operation will magnify the

10pt 18pt

efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” --Bill Gates


-

x

100% B I

U

' ' 6' ' ' | ' ' ' 7' ' ' | ' ' ' 8' ' ' | ' ' ' 9' ' ' | ' ' ' 10' ' ' | ' ' ' 11'

Bold Italic

Book Italic “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” --Bill Gates “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” --Bill Gates “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” --Bill Gates “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” --Bill Gates

10pt 10pt

“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” --Bill Gates

12pt

“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” --Bill Gates

14pt

“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” --Bill Gates

18pt

“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” --Bill Gates

10pt

10pt

10pt

11


ITC Officina Sans - Book 1 ITC

File Edit Normal

View

Insert

Format

Tools

Table

Window Help

18pt

ITC Correspondence

A1 A 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 12 Ready

B

C

D

E

F

G

H

I

Mr. Jock, TV quiz PhD, bags few lynx. Mr. Jock, TV quiz PhD, bags few lynx. Mr. Jock, TV quiz PhD, bags few lynx. Mr. Jock, TV quiz PhD, bags few lynx

book 10pt book italic 10pt bold 10pt bold italic 10pt

Mr. Jock, TV quiz PhD, bags few lynx. Mr. Jock, TV quiz PhD, bags few lynx. Mr. Jock, TV quiz PhD, bags few lynx. Mr. Jock, TV quiz PhD, bags few lynx.

book italic 12pt

Mr. Jock, TV quiz PhD, bags few lynx. Mr. Jock, TV quiz PhD, bags few lynx. Mr. Jock, TV quiz PhD, bags few lynx. Mr. Jock, TV quiz PhD, bags few lynx.

Mr. Jock, TV quiz PhD, bags few lynx. Mr. Jock, TV quiz PhD, bags few lynx. Mr. Jock, TV quiz PhD, bags few lynx. Mr. Jock, TV quiz PhD, bags few lynx.

book 12pt bold 12pt bold italic 12pt

book 14pt book italic 14pt bold 14pt bold italic 14pt

book 18pt book italic 18pt bold 18pt bold italic 18pt

J


x

100% B I

K

L book 21pt

book italic 21pt bold 21pt bold italic 21pt

book 24pt

book italic 24pt

bold 24pt

bold italic 24pt

M

N

U

O

P

Q

R

S

T

U

Mr. Jock, TV quiz PhD, bags few lynx. Mr. Jock, TV quiz PhD, bags few lynx. Mr. Jock, TV quiz PhD, bags few lynx. Mr. Jock, TV quiz PhD, bags few lynx.

Mr. Jock, TV quiz PhD, bags few lynx. Mr. Jock, TV quiz PhD, bags few lynx. Mr. Jock, TV quiz PhD, bags few lynx. Mr. Jock, TV quiz PhD, bags few lynx.

book 30pt

Mr. Jock, TV quiz PhD, bags few lynx.

book italic 30pt

Mr. Jock, TV quiz PhD, bags few lynx.

bold 30pt

Mr. Jock, TV quiz PhD, bags few lynx.

bold italic 30pt

Mr. Jock, TV quiz PhD, bags few lynx. 13 Sum=0


Function Originally, Officina was to stand between two worlds: old-fashioned typewriter type and traditional typography. Spiekermann’s goal was to create a family of type was ideally suited for business documents and office correspondence. It was intended as a workhorse typeface for business correspondence. However, Officina soon stood on its own. “Once ITC got picked up by the trendsetters to denote ‘coolness,’ it had lost its innocence. No pretending anymore that it onlu needed two weights for office correspondence.As a face used in magazines and advertising, it needed proper headline weights and one more weight in between Book and Bold.” --Erik Spiekermann

14


Title font for The Year of the Cicadas by Catie Hartsfield (Crooked Tree Publishing, 2013)

The non-profit organization known as The Mozilla Foundation uses Officina for its logo.

Spiekermann’s MetaDesign redesigned The Economist magazine in 2000 and chose Officina as the “information” face.

Officina is used in the Amazon.com logo.

15


Please wait while your computer shuts down.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.