COVER: David C Cook Senior Acquisitions Editor, Susan McPherson (standing) and Integrity Music artist, Sarah Kroger (at piano), encourage the audience of women at the first-ever Esther Press Conference, held in Franklin, Tennessee, in April 2024.
“The LORD has done it this very day; let us rejoice today and be glad.”
Psalms 118:24
“And then he told them, ‘Go into all the world and preach the Good News to everyone.’”
Mark 16:15 (NLT)
Dear friend,
Each of us has a part to play in making Jesus known.
In the pages that follow you’ll see stories and statistics that represent ways in which God is using your partnership with David C Cook to tell the world about Jesus.
You’ll learn about real lives that have been impacted because of your ongoing support, and you’ll discover how books, curriculum, worship music, and media are helping grow God’s Kingdom.
As David C Cook prepares to enter its 150th year, God continues to faithfully provide new and exciting opportunities for us to fulfill our mission of equipping
the Church with Christ-centered resources for making and teaching disciples who obediently transform today’s generations.
As an independent, non-profit ministry— not owned or governed by a larger, secular corporation—we retain the rare freedom to keep God at the center of all we do.
We only produce content that aligns with our mission and statement of faith, which guides our decisions and actions and helps keep us rooted in Scripture with a unified commitment to maintaining Biblical stances on:
• God
• Jesus Christ
• The Holy Spirit
• The Bible
• Redemption
• The Global Church and The Local Church
• The Christian Life and Eternal Life
We don’t take this liberty lightly. And we hope that as you look through this recap of what God did in and through us in our 2024 fiscal year, you see the part you played in bringing the truth and hope of Christ to people throughout the United States and around the world.
Thank you for joining us on this journey to preach the Good News to everyone.
In Him,
Bill Reeves
CEO, David C Cook
Our Mission
To equip the Church with Christ-centered resources for making and teaching disciples who obediently transform today’s generations.
BOOKS
More than 250,000 people were impacted by The Chosen Bible studies this year.
Around the world, thousands of small groups and churches have engaged with The Chosen Bible study resources in multiple languages. These studies have played a vital role in deepening discipleship and bringing the story of Jesus to life in a fresh, tangible way. We estimate that these studies have impacted over 250,000 individuals this past year alone.
BOOKS
This year saw exponential growth within the Esther Press community. More than 251,000 people engaged with encouraging content such as blog posts, videos, and online Bible studies on the Esther Press website, up 371% from last year, and our social media reach grew to over 400,000.
The Esther Press community of women gathered in person to worship, pray, and learn together at the first ever est.HER Conference held in April 2024. Esther Press has not only expanded our reach but has also deepened our connection with women around the world who are seeking transformational resources.
A MOM’S LIFELINE
Eileen Delatorre is one of many Christians who experienced the devastating impact of church hurt. After many years of being heavily involved in ministry at her church, she found herself feeling alone and isolated when her pastor failed the church and left. During this same time, Eileen’s unborn daughter was diagnosed with Down syndrome and she faced one of the biggest challenges of her life without the support of her church family.
Shortly after her daughter was born, Eileen discovered and joined an Esther Press online Bible study based on Katy McCown’s book, She Belongs: Finding Your Place in the Body of Christ.
“It was amazing!” she said. “I felt that sense of community again. It’s been a lifesaver to me.”
Eileen learned through the study and support of her new community to surrender her concerns about her daughter’s health and give her fully over to the Lord. “This Bible study has changed my life. I learned to trust God and that his plans are always better than mine,” said the grateful mom of four.
BOOKS
In 2024, more than 535,000 copies of The Action Bible titles were sold, bringing the total to 4,100,000 units of all titles sold since its inception in 2010.
This growth translates to 32% growth in sales of The Action Bible for the year, impacting an additional 128,387 children and their families engaging with Scripture in a new way.
This year saw the release of much anticipated The Action Bible: Faith in Action edition and its interactive digital components designed to reach and teach today’s kids.
The Action Bible is published in 84 languages with another 30 languages in the process of being published.
THE ACTION BIBLE MAKES
A LASTING IMPACT ON YOUNG LIVES
A grassroots family ministry that has given out thousands of copies of The Action Bible to children at sporting events and other places in their community for years recently witnessed tangible fruit from this resource.
A young boy who received a Bible from the ministry five or six years ago at a library park is now the lead quarterback on his football team. Before a recent game, the 8th grader asked the team to take a knee and then led them in prayer. He told his team that the cross painted on his cheek was for his Lord and Savior, Jesus Christ. Five of the other public school boys also had crosses painted on their faces. These kids had received Bibles at one time from this same family, who praise God and thank David C Cook for the opportunity to impact young lives with The Action Bible.
CURRICULUM
Because of Wonder Ink, over 75,000 children have a deeper understanding that when they are known by God, loved by Jesus, and led by the Holy Spirit, their lives tell of God’s wonder.
By experiencing Bible-in-Life, Echoes, and HeartShaper, over 100,000 children and youth were encouraged to discover God through His Word and grow in their faith through everyday moments.
Over 500,000 Standard Lesson, Bible-in-Life, and Echoes adult students walked through Scripture step-by-step in an in-depth study of the Bible with millions of others who use the International Sunday School Lessons.
CONNECTING YOUNG HEARTS WITH SCRIPTURE
Three-year-old Allison loves her Sunday School class at her small rural church in Kansas. She especially loved learning about the story of baby Moses in a recent Wonder Ink lesson. Even at her young age, Allison easily made the connection between baby Moses being rescued and raised by Pharoah’s daughter to the “Wonder Truth” she learned that week that “God sends help to his people.”
Allison’s mom told her teacher, “She talks about baby Moses all day!”
The next week, Allison was very excited to learn that grown-up Moses was the recipient of the Ten Commandments and played a big part in God’s plan for His people, reinforcing the lesson she’d learned the previous week.
Imagine God’s plan for little Allison’s life if she’s already learning scriptural truths at just three years old!
MUSIC
From stepping into a state-of-the-art new “home” in Franklin, Tennessee, to welcoming our new president, Blaine Barcus, evidence of God “doing a new thing” at Integrity Music abounded this year.
Highlights include Matt Redman co-penning a new verse with Mitch Wong for the enduring classic hymn, How Great Thou Art and recording it with 14 of the best-known Christian artists. The powerful recording of How Great Thou Art (Until That Day) has been streamed on Pandora nearly 3 million times and on Spotify more than 2.5 million times, and the video has over 2 million views on YouTube.
Integrity expanded its growing roster of artists this year, welcoming well known worship leaders Aaron Williams and Ke’Erron, and celebrated three Dove Award wins and nine nominations.
Matt Redman
Integrity Music songs continue to be among the Church’s most beloved with 22% of the top 2,000 CCLI (Christian Copyright Licensing International) songs sung in churches this year being administered by Integrity.
With a mission to equip, encourage, and expand the ministries of worship leaders around the world, Integrity Music is making Kingdom impact and creating space where everyone has a part to play in that impact.
IT’S ALL ABOUT WORSHIP
Aaron Williams joined Integrity’s growing roster of artists at the end of fiscal year 2024. A worship leader, songwriter, and founder of The Way of Worship, a community committed to discipling worship leaders and songwriters in the way of Jesus, Aaron is known for writing songs that are thoughtful, creative, and Christ-centered. One of his best-known songs, “Abide,” was recently re-released featuring Jon Reddick and is climbing the CCLI charts, currently landing at #58 of the top 2,000 Christian songs.
Aaron has a heart for equipping worship leaders and investing in the health of worship teams. He frequently travels to lead worship and teach at events, churches, and conferences on the topics of worship, songwriting, theology, and development.
“I have such a kindred passion for worship leaders serving their churches and want to encourage them and write songs that are helpful to their local communities,” he said.
Aaron is thrilled to be a part of the Integrity Music family. “I have a lot of respect for Integrity Music and its roster of artists and songwriters,” he said. “I love being a part of something much bigger than ourselves, and that’s what I feel as I join the Integrity family—the privilege of contributing to a kingdom-minded company that’s much bigger than any one person.”
GLOBAL MINISTRY
In fiscal year 2024, David C Cook reached 3,223,000 people with transformational resources, vital training, and powerful tools in some of the hardest places around the world. None of this would be possible without the support of our generous donors.
Here are just a few of the ways we’ve impacted the world together in 2024 … 80,000 copies of The Story of Jesus were distributed in Nigeria in some of the most persecuted parts of the country, and 30,000 copies were distributed in indigenous neighborhoods in Brazil.
2,000 copies of The Applied New Testament Commentary and The Action Study Bible were delivered to prison ministries in Chile, where they are being used to introduce inmates to Jesus, help them grow in their faith, and learn to share the gospel with fellow prisoners.
15,000 copies of The Action Bible New Testament were distributed in Kenya, most of which went to children in the Rift Valley and the slums of Nairobi.
1,000 new churches across East Africa are now using Life on Life. In persecuted parts of India, Life on Life was relaunched through the Church of North India, which has 2 million members.
GLOBAL MINISTRY
This year, Integrity Music brought together songwriters, worship leaders, and pastors from the most influential church networks across Southeast Asia for a first-of-its-kind series of collaborative songwriting retreats, with a goal to encourage, inspire, and empower local songwriters to write for their own nations and contexts. Those who attended these gatherings represent 1,030,000 people impacted in their churches and beyond.
SINGAPORE: Impacting 76,000 worshipers from 6 churches
INDONESIA: Impacting 505,000 worshipers from 32 churches
TAIWAN: Impacting 50,000 worshipers from 14 churches
PHILIPPINES: Impacting 350,000 worshipers from 10 churches
SOUTH KOREA: Impacting 50,000 worshipers from 7 churches and ministries
NEVER ALONE
The inmate stood in the cold, dimly lit corridor of one of Chile’s most dangerous prisons. In his hand was a tattered copy of The Action Study Bible, its pages worn from countless hours of scouring the stories for the strength to endure the previous 14 days in solitary confinement. He lifted his head just in time to see the chaplain who had given him the precious book walking towards him. The prisoner called out to the chaplain, eager to tell him how strangely wonderful his time in isolation had been.
He held up his Bible and the study guide—both covered in notes he’d written to remind himself of what God had spoken to him through the pages. He shared that he had not been alone or isolated at all; in fact, he had accepted Christ as his personal savior and began a brand new life while in confinement.
It started with an engaging, easy to understand Bible and a copy of The Applied New Testament Commentary, both provided by David C Cook to the prison ministry in Chile, Gendarmerie of Chile, that the chaplain, Pastor Luis Mussiett, leads.
“I visit this young man whenever I go back to that prison,” said Pastor Luis. “He continues to study God’s Word, and it is clear that his life is being transformed by hope in Jesus. Though he will remain in prison for many years to come, his heart is now free!”
FINANCIAL REPORT
A Strong and Growing Global Ministry
We celebrate God’s goodness to our ministry as fiscal year 2024 saw a third consecutive year of revenue growth, driven by our publishing and music business units.
We are confident that improving gross margins combined with continued revenue growth will drive financial performance.
This revenue growth also continues to build a strong asset base for financial stability that is reaching more people and expanding our global ministry impact.
The financial statements have been audited by an independent auditing firm and presented to the Finance and Audit Committee for review. Final approval of the issuance of the financial statements is approved by the full Board of Trustees.
David C Cook has been an ECFA member for 26 years in good standing.
We are governed by an independent Board of Trustees who meet regularly.
100% of donations go toward global ministry.
*Decline from F20 to F22 impacted by amortization of intangible assets which fully amortized by F22.
GROWING IN GOD’S GOODNESS
2025 marks the 150th anniversary of the founding of David C Cook. As we prepare to celebrate this major milestone, we thank God for His protection, provision, and guidance, and we thank you for your faithful partnership and generous support. What began as one man’s humble response to a community’s need for children’s Sunday school materials has evolved into a growing ministry dedicated to equipping the global Church.
At the close of 2024, David C Cook acquired Group Publishing, making us the largest non-denominational church curriculum and children’s ministry resources provider in North America. With Group’s robust line of summer vacation Bible school programs, we are now better positioned to serve the Church year-round.
But we believe there is still much more to be done!
We invite you to continue forward with us on this exciting journey as we create and distribute leadership, discipleship, and worship resources to help Christians all over the world grow in their faith and pass it on to the next generation.
Together, by God’s grace, we can accomplish great things for His glory.
INSPIRING GENEROSITY
Harold Bettger has been generously and faithfully supporting David C Cook’s global ministry for nearly 25 years. He recently shared his enthusiasm and heart for giving with our team.
“I am so inspired by what David C Cook is doing around the world to bring the Gospel to as many people as possible of all ages. I have been blessed to give and want to continue doing so. All the resources you create so beautifully share the Gospel and can easily be passed on and on and on. I just love it. Keep up the great work!” – Harold Bettger
Your support makes the stories and impact in this report possible. Whether you are a church partner, customer, donor, or friend of the ministry, we want to thank you for your heart for the Church and invite you to partner with us in 2025 as together, we work to spread the Gospel and disciple today’s generations in the way of Jesus.
Share God’s Word. Equip others.
Disciple a generation.
There’s no doubt, we are living in challenging times. The Church is needed now more than ever. Christians around the world face unprecedented opposition for following Jesus. People are hungry for God’s Word.
When you give to David C Cook, you reach people with the hope of the Gospel and God’s Word, equipping them to grow in their faith and to disciple others. 100% of your donation goes toward programs that put resources, tools, and training into the hands of those who need them most.
