2024 Brand Identity Guidelines
articula.
Welcome to the Articula Brand Style Guide. This guide is a tool for maintaining the consistency and integrity of our brand identity across all interactions. We recognize the importance of clear communication in conveying our values and commitment to architectural excellence. This guide helps ensure that our brand resonates effectively with clients, partners, and communities.
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3 2024 Brand Identity Guidelines
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5 2024 Brand Identity Guidelines table of contents. Introduction 8 Mission Statement 9 Brand Standards 17 Brand Examples 49 Brand Touchpoints 58
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mission.
Our mission is to seamlessly blend form and function, creating architectural marvels that stand as timeless reflections of our dedication to excellence. With a commitment to clear communication and meticulous attention to detail, we elevate every project to its fullest potential. From concept to completion, Articula shapes environments that resonate with our clients, partners, and communities, leaving a lasting legacy of beauty and purpose.
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mark standards.
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primary wordmark.
0.5139 in
1.5139 in
The padding between Articula’s wordmark should equate to 1.539 in vertically and 0.5139 in horizontally.
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usage of primary wordmark.
When on a white background, the Articula wordmark must be in black with the tittle in Articula Orange.
When not on white or light backgrounds, the Articula wordmark should always presented as full white.
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prohibited usage of wordmark.
The Articula wordmark must not be outlined or have a stroke surrounding it.
Do not change the color of the entire wordmark if it is not black or white.
Do not use the primary Articula wordmark on Articula Orange or any dark colors.
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secondary mark.
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usage of secondary mark.
The secondary mark can only be used when on a white background, causing a square effect.
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prohibited usage of secondary mark.
Do not use on anything but white.
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color standards.
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Articula Orange
C = 0
M = 75
Y = 100
K = 0
PANTONE 152 C R = 242
Black
C = 60
M = 40
Y = 40
K = 100
G = 101 B = 34
R = 0
G = 0
B = 0
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M
R = 255 G = 255 B =
White C = 0
= 0 Y = 0 K = 0
typography.
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helvetica neue lt std 95 black.
Our mission is to seamlessly blend form and function, creating architectural marvels that stand as timeless reflections of our dedication to excellence. With a commitment to clear communication and meticulous attention to detail, we elevate every project to its fullest potential. From concept to completion, Articula shapes environments that resonate with our clients, partners, and communities, leaving a lasting legacy of beauty and purpose.
body.
avenir medium.
Our mission is to seamlessly blend form and function, creating architectural marvels that stand as timeless reflections of our dedication to excellence. With a commitment to clear communication and meticulous attention to detail, we elevate every project to its fullest potential. From concept to completion, Articula shapes environments that resonate with our clients, partners, and communities, leaving a lasting legacy of beauty and purpose.
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title.
photography.
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usage of photography.
Photography should always be representative of Articula’s core values and architectural influence.
Each photo should be in black & white with the exception of photos in sequence, which therein a full color photo can be presented.
Photos may also be overlayed with Articula orange squares.
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brand applications.
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