Version 1.0 / February 2021
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Our brand is more than our name and logo. Its the sum total of everything we say and do. Our brand connects people to who we are as an organisation and what we want to be known for. This guide will explain how to use our visual identity with confidence and clarity. Our brand guidelines have been designed to ensure consistency, helping to create strong, recognisable and innovative communications.
Consistent use of our logo is key to retaining brand strength through immediate recognition of who we are and what we stand for.
Master logo
There are two versions of our logo, to ensure word-mark legibility at all sizes.
Our Primary Logo is preferred, and we use it wherever possible. Always use it in applications where the logo is a focal point.
Our Secondary Logo has a larger word-mark, for optimum legibility at smaller sizes. We use this in contentheavy applications where the logo lives at smaller scales.
Master Logo - is preferred, and we use it wherever possible. Always use it in applications where the logo is a focal point.
Ident - to be used on social media platforms
To allow our logo to work correctly, there must always be clear space around it. Our logotype must always be surrounded by an area entirely clear of copy and any other graphic devices. The formula for this exclusion zone is shown above and applies to all sizes of logotype reproduction.
The amount of room you need to leave is indicated by the clearzone, the dotted line, which does not print. It is based on the height of the ‘a’ in the Payter logo.
Consistent use of our visual icon symbols support our brand consistency and recognition.
For consistency, in print and on-screen, we have clearly defined our colour values. We use defined digital and print colour values for consistency across all touch-points.
For on-screen applications use RGB/HEX
For Print use CMYK
R0 G105 B170 #0069AA
C100 M45 Y0 K14 #0064A6 PANTONE 301C Colours
R19 G105 B170 #1369AA
C69 M7 Y0 K0 #2FB4E9 PANTONE 298C
Blue (Secondary)
R0 G0 B0 #000000 C0 M0 Y0 K100 #1D1D1B
R218 G218 B218 C0 M0 Y0 K20 #DADADA
R32 G38 B47
C70 M53 Y35 K80 #20262F PANTONE 433C
R234 G88 B29
C0 M76 Y94 K0 #EA581D PANTONE 7579C
R0 G105 B170 #0069AA
C100 M45 Y0 K14 #0064A6
R19 G105 B170 #1369AA
C69 M7 Y0 K0 #2FB4E9
Our typography is simple clean. With a wide range of weights. Poppins enables us to express ourselves consistently in all applications.
Where Poppins font is not in use or available please use standard sized Helvetica font.
Numbers 1234567890
Symbols
Poppins Bold ABCDEFGHIJKLMN
Poppins Regular
Photography is integral to Payter visual language and supports our effort to mirror client expectations of professional, trustworthy and always on point.
Blending mode: Hard Light
Blending mode: Overlay
Apply specific colour using Overlay effect creating a consistent style for each area of the business.
Our Letterhead Templates Templates available: — A4 Letterhead template (Word RGB) — A4 Letterhead print artwork (CMYK)
Please ensure that the brand typeface, Poppins Light, is installed before using either template.
Templates available on request