Life Build Brand Guidelines

building clients for life

BRAND GUIDELINES

building clients for life

WELCOME TO THE LIFE BUILD BRAND GUIDELINES.

These guidelines have been produced to ensure that the maximum benefit is gained from our identity and to maintain a recognisable brand. The brand identity is created using a number of core elements: logo, typeface and colours.

These guidelines are intended to provide continuity and a framework in which to produce design for marketing, internal and external communications.

OUR LOGO

Our logo is for use on all materials.

It is essential that our logo is used correctly and consistently in all projects.

It should not be redrawn, modified or reproduced in shadow, outline or any other decorative way. The logo should not be reproduced from previously printed items.

building clients for life

LOGO USAGE

To ensure our logo is visible in all implementations, the logo needs to be surrounded by clear space. This exclusion zone is the minimum area that must always be kept free of any type or graphic element.

building clients for life

EXCLUSION ZONE

Equal to height of first uppercase ‘L’ in logo

building clients for life

MINIMUM SIZE

The minimum size with the strapline is 35mm. The logo can be reduced to 20mm without the strapline.

PLEASE DON’T

The logos must never be redrawn or altered. By using the original digital artwork files consistency of the brand identity will be maintained.

building clients for life

DO NOT change the scale of the individual elements

building clients for life

The logo MUST ONLY be produced in colours from the palette

building clients for life

DO NOT stretch or distort the logo

building clients for life

DO NOT rotate the logo

BRAND COLOURS

Our brand has been created with a core colour palette for use on all documents. There is also a secondary palette to be used to compliment the core palette. Never use these colours alone.

For each colour there is a Solid Pantone, a CMYK, a RGB and HEX colour reference.

The majority of documents produced in-house by LifeBuild will use the RGB colour reference. The colours should ideally be used as solid colours however in certain documents (forms, tables etc...) the colours may be used as tints.

PANTONE: 7735

C59 M0 Y69 K75

R54 / G87/ B59

HEX: #36573B

PANTONE: 360

C65 M0 Y100 K0

R120 / G190/ B32

HEX: #78BE20

80% BLACK

C0 M0 Y0 K100

R87 / G87 / B86

HEX: #575756

SECONDARY PALETTE

PANTONE: 575

C55 M9 Y95 K45

R103 / G130 / B58

HEX: #67823A

PANTONE: 3975

C8 M7 Y100 K25

R187 / G166 / B0

HEX: #BBA600

LIFEBUILD GREEN

DARK GREEN

LIFEBUILD GREY GOLD

CORE PALETTE

COLOUR VARIATIONS

The logo has four variations for use on different coloured media.

Use the primary logo on white and light coloured backgrounds, ensuing that it is completely legible. For darker backgrounds, select either the reversed format or the white format, using what is clearest. For black and white / single colour jobs, use the black version.

Each version can be used with or without the strapline.

PRIMARY LOGO

building clients for life

REVERSED LOGO

building clients for life

WHITE LOGO

BLACK LOGO

BRAND TYPEFACE

Our primary font family is Josefin Sans and is used in a variety of weights to allow flexibility in our communication material. Our typeface is an important part of our identity and have been chosen so that everyone can keep our brand consistent across all internal and external media.

JOSEFIN SANS - THIN