1.0 1.1 1.2 1.3 Logo Spacing Colour Variation Alteration Logo 2.0 2.1 Colour Palette Colour 3.0 3.1 3.2 3.3 3.4 3.5 Weights Application Email Safe Fonts Alignment Avoid Font
A
handy guide to teach you
a
little about us and how we like to look.
The ‘PRO’ type is made up of shapes to represent the movement of safes.
The logo is to be used in block colours in either shades of grey or blue.
This simplistic approach creates a clean and organised feel, significant of a sophisticated and professional brand.
Ensure the logo is never too close to other objects. Surrounding space should be relative to the size of logo. Use the grey arrows as a guide as shown in Fig. 1 to see an example of good spacing around the logo. Please refer to Fig. 2 for an example of bad spacing around the logo.
The PRO logo has 2 primary colour variants to pick between depending on which colour background the logo is required to be sitting on. These can be seen clearly below in Fig. 3. No other colour variations should be used other than the ones specified within this guide.
When the grey logo does not sit well on the background behind the logo, the logo variants on the right (Fig. 4) can be used. These can also be used as secondary logos. With this in mind, the full grey PRO logo should be used predominantly to maintain brand consistency.
Always retain the properties of the logo, the only alterations of the logo that should be used otherwise are the ones previously mentioned in Fig. 4.
‘Enhance your Business Security’ empowers and motivates the audience whilst communicating PRO’s values.
The italicized word is interchangable to fit the promotional needs. E.g. ‘Enhance your Home Security’.
There is to be no rotation, flipping, cropping, overlapping, or distorting of the logo. Examples are illustrated below.
The tagline must sit directly beneath the PRO logo with text centered to the logo. The tagline can be used on its own or in conjunction with the PRO logo.
The tagline is always lowercase and Bold Open Sans font, with ‘Business’ in Italics.
PRO has a bold yet conservative colour palette, allowing the brand to stand out amoungst the crowd, whilst maintaining a professional, trustworthy feel.
PRO utilises a modern sans serif font that works across print and digital content. With the use of big and bold typography to work in conjunction with the bold colour palette, PRO establishes itself as a confident and trusted brand.
The primary font used throughout PRO’s brand is ‘Open Sans’, this is a web safe font which allows this to be used across all print and digital media (besides email).
Open Sans comes with a number of different weights which are detailed below.
The weights that are predominantly used throughout PRO’s brand, are listed below, with further details on the following pages.
Detailed below are the primary applications of the most common weights of Open Sans used within PRO brand collateral. Type should always be left aligned, unless specified otherwise.
Body Copy
Body copy for print is Open Sans Regular 9pt size, with 13pt leading.
Word, Excel & Powerpoint documents use 10pt.
Body copy for digital is Open Sans Regular 10pt size, with 14pt leading.
Email Copy
Body copy for email is Arial Regular 11pt size.
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Headings are used at the Open Sans Bold weight and vary between weights of 18pt, 24pt, 32pt, and 40pt.
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Sub Headings
Sub headings are used at a number of varying sizes and leading of Open Sans SemiBold. If the font size is lower (i.e 14pt), they can be used in the Open Sans Bold.
Common sizes for sub headings are 14pt, 18pt, and 24pt.
Open Sans SemiBold 14pt
Open Sans SemiBold 18pt
32pt
Italics
Italics are used to highlight specific words at the end of a Header Phrase within the website, and in some of the print collateral.
Below is the basic type setting to follow. For emails, an alternative email safe font must be used. In this case use the email safe font, Arial Regular at 11pt size.
When type is used within PRO documents, print or digital, it should always be left aligned unless specified otherwise.
These are key things to avoid when laying up typography for any PRO documents, print, or digital.
Italic
*Due to emails not following the same rules as websites, including a ‘web safe’ font on an email is not as easy as it seems. Email clients (i.e. Outlook, Gmail etc…) have a unique and strict set of rules that emails must adhere to. Therefore most of the time an ‘email safe’ font must be used and this is restricted to the select few standard fonts installed on all computers.
Sub Heading 18pt
Body Copy is 9pt for print & 10pt for web.
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