The primary brand identity is to be used where possible.
There is a version that can be used on dark backgrounds
The secondary logo can be used in situations where horizontal space is limited or a portrait format is required.
There is a version that can be used on dark backgrounds
There is a version of both primary and secondary logos which can be used in situations where only black and white can be used,
It is also possible to use this variation with the other brand colours if the situation arises – but ONLY the brand colours specified in this guide.
EXCLUSION ZONE
In order to keep a consistent amount of space around the logo we have devised an ‘exclusion zone’. This is the minimum amount of space to be left clear of text, imagery or other graphic devices.
DO NOT alter the colour of any elements in the logo
DO NOT add drop shadow to the logo
DO NOT re-arrange any elements or the logo
DO NOT distort the logo – no matter how ‘arty’ it may seem!
DO NOT re-scale any elements or the logo
DO NOT remove any elements or the logo
DO NOT place the logo on a background or image that is complicated/intricate or a similar tonal value to it.
C: 100, M: 90, Y: 0, K: 70
R: 19, G: 15, B: 61
Web: 130f3d
C: 69, M: 2, Y: 4, K: 0
R: 40, G: 186, B: 232
Web: 28bae8
C: 0, M: 0, Y: 0, K: 60
R: 135, G: 135, B: 135
Web: 878787
C: 0, M: 0, Y: 0, K: 20
R: 218, G: 218, B: 218
Web: dadada