VERSION 03 / AUGUST 2020
Based in Hertfordshire, we have become one of the UK’s leading ‘direct to user’ VoIP telephone system providers. Our work comes from referrals of existing clients who are happy to recommend us. They range from the owner operator who wants to be able to make and receive calls from their office number on a mobile device through to national call centres with remote call handlers worldwide.
Our brand is more than our name and logo. Its the sum total of everything we say and do. Our brand connects people to who we are as an organisation and what we want to be known for. This guide will explain how to use our visual identity with confidence and clarity. Our brand guidelines have been designed to ensure consistency, helping to create strong, recognisable and innovative communications.
NAME HOW WE CORRECTLY REFER TO OURSELVES adooa Or any other version of writing our name Our tag-line is SMART TELEPHONY SOLUTIONS
Consistent use of our logo is key to retaining brand strength through immediate recognition of who we are and what we stand for.
There are two versions of our logo, to ensure word-mark legibility at all sizes.
Our PRIMARY LOGO is preferred, and we use it wherever possible. Always use it in applications where the logo is a focal point.
Our SECONDARY LOGO has a larger word-mark, for optimum legibility at smaller sizes. We use this in content-heavy applications where the logo lives at smaller scales.
MASTER LOGO - is preferred, and we use it wherever possible. Always use it in applications where the logo is a focal point.
IDENT - to be used on social media platforms
PRINCIPLE
To allow our logo to work correctly, there must always be clear space around it. Our logotype must always be surrounded by an area entirely clear of copy and any other graphic devices. The formula for this exclusion zone is shown above and applies to all sizes of logotype reproduction.
The amount of room you need to leave is indicated by the clearzone, the dotted line, which does not print. It is based on the height of the ‘a’ in the adooa logo.
Consistent use of our visual icon symbols support our brand consistency and recognition.
For consistency, in print and on-screen, we have clearly defined our colour values. We use defined digital and print colour values for consistency across all touch-points. For ON-SCREEN applications use RGB/HEX
For PRINT use CMYK
R0 G255 B255
#00DDFF
C100 M0 Y0 K0
R241 G240 B238 #F1F0EE
C0 M0 Y1 K5
R16 G19 B87
#101357
C82 M78 Y0 K66
R0 G255 B255 #00DDFF
C100 M0 Y0 K0
Our typography is simple clean. With a wide range of weights. P22 Underground enables us to express ourselves consistently in all applications.
Where P22 Underground font is not in use or available please use standard sized Helvetica font.
SYMBOLS
P22 UNDERGROUND LIGHT
Photography is integral to adooa visual language and supports our effort to mirror client expectations of professional, trustworthy and always on point.
Background: 100% - 00ddff
Apply specific colour using Overlay effect creating a consistent style for each area of the business. image: hard-light effect Final Image Style
HOW WE STYLE OUR IMAGERY
Our Letterhead Templates Templates available: — A4 Letterhead template (Word RGB) — A4 Letterhead print artwork (CMYK) Please ensure that the brand typeface, P22 Underground Light, is installed before using either template.
For key employees, printed business cards are still an important way to share personal contact details.
— Card Size: 85 x 55 mm
Giuseppe Venturini MANAGING DIRECTOR
M: 03300 948018
T: 03300 948018
A: 26 London Rd, St Albans, AL1 1NG
E: gv@adooa.co.uk
W: www.adooa.co.uk
Our email signature uses standard web fonts to ensure consistency on all platforms. Templates available on request