Backgrounder: Pull Up for the Roar Campaign Pull Up for the Roar is a public relations campaign created to address student attendance and engagement at Savannah State University athletic events. The campaign was developed after reviewing research on student behavior, communication habits, and event participation trends. The research revealed that low student turnout is often not caused by a lack of interest in sports. Instead, it is more often linked to communication gaps. Students are more likely to attend when they know about events in advance, receive reminders close to game time, understand the event details clearly, and feel that their peers will be there. The campaign focuses on changing student behavior by improving how athletic events are promoted. Instead of using communication that simply announces a game, Pull Up for the Roar emphasizes the emotional and social value of attendance. It promotes games as exciting student experiences connected to school pride, campus energy, and shared memories. The campaign is designed for Savannah State students, especially undergraduates who are highly active on social media and influenced by peers, campus organizations, and student culture. It uses communication strategies rooted in relevance, repetition, convenience, and social proof. Key campaign communication tools may include: • • • • • • •
Social media graphics Countdown posts Short hype videos Student testimonials Student organization involvement Event reminder messaging Game-day information graphics
The long-term purpose of the campaign is to make athletic attendance part of student routine and identity. By building stronger awareness and stronger emotional connection, Pull Up for the Roar helps turn spectatorship into participation.