LOGO ManualDesign 2023
Viễn Jewelry project VIE2023
Logo Guidelines Document
01. Logo Structure
Viễn’s Brandmark
Viễn’s Wordmark
02.
System grid & Safe zone x 1/2x 1/4x 1/4x
03. Black & White
04. Minimum Size 2cm 1cm 2cm 3cm 3cm 5cm
Wordmark
Brandmark
VIE9463
C90 M40 Y60 K30 R00 G94 B89
VIE0470
C00 M40 Y75 K00
R247 G170 B78 #F7AA4E
VIE4220
C45 M25 Y25 K00
R155 G174 B183 #9BAEB7
VIE4341
C40 M35 Y40 K15
R152 G144 B135 #989087
05. Color System
#E3E3E3
#005E59 VIE0001 C00 M00 Y00 K15 R227 G227 B227
80% 60% 40% 20% 80% 60% 40% 20% 80% 60% 40% 20% 80% 60% 40% 20% 80% 60% 40% 20%
Brandmark’s Color: VIE0470
Wordmark’s Color: VIE0470
Background’s Color: VIE9465
Brandmark’s Color: VIE0001 20%
Wordmark’s Color: VIE0001 20%
Background’s Color: VIE0470
Brandmark’s Color: VIE0001 20%
Background’s Color: VIE4341
Brandmark’s Color: VIE4341
Background’s Color: White
Wordmark’s Color: VIE4341
Background’s Color: White
Brandmark’s Color: VIE0001 20%
Background’s Color: VIE4341
Brandmark’s Color: VIE0001 20%
Background’s Color: VIE4220
Brandmark’s Color: VIE4220
Background’s Color: White
Wordmark’s Color: VIE4220
Background’s Color: White
Brandmark’s Color: VIE0001 20%
Background’s Color: VIE4220
Pinyon Script
Arsenal Arsenal Regular Arsenal Regular Pinyon Script Regular Arsenal Regular Arsenal Regular 06. Typeface & Font’s System
Arsenal Arsenal Arsenal
HEADING
HEADING
Uppercase; Arsenal Bold; Font size 72pt; Leading 72pt; Tracking -100.
HEADING
HEADING
Uppercase; Arsenal Bold; Font size 72pt; Leading 72pt; Tracking -100.
Sub-Title 002 Sub-Title 001
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
QUOTE
Titlecase; Arsenal Bold italic; Font size 14pt; Leading 16pt; Tracking -10.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
SUB-TILE
Titlecase; Pinyon Script Regular; Font size 36pt; Leading 36pt; Tracking 0.
BODY TEXT
Titlecase; Pinyon Script Regular; Font size 9pt; Leading 10pt; Tracking +5.
Sub-Title 002 Sub-Title 001
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
QUOTE Titlecase; Arsenal Bold italic; Font size 14pt; Leading 16pt; Tracking -10.
CAPTION
Titlecase; Pinyon Script Regular; Font size 6pt; Leading 8pt; Tracking 0.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
SUB-TILE Titlecase; Pinyon Script Regular; Font size 36pt; Leading 36pt; Tracking 0.
BODY TEXT Titlecase; Pinyon Script Regular; Font size 9pt; Leading 10pt; Tracking +5.
CAPTION Titlecase; Pinyon Script Regular; Font size 6pt; Leading 8pt; Tracking 0.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
HEADING
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed
diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
HEADING
Color: VIE0470
HEADING
HEADING
Color: VIE0470
Sub-Title 002 Sub-Title 001
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
QUOTE
Color: VIE4341
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
QUOTE
Color: VIE4341
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
SUB-TILE
Color: VIE04220
Sub-Title 001
BODY TEXT
Color: VIE9465
Sub-Title 002
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
SUB-TILE
Color: VIE04220
CAPTION
Color: VIE04220
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
BODY TEXT
Color: White
CAPTION
Color: VIE04220
Background’s Color
Background’s Color VIE9463
Background’s Color VIE0470
Background’s Color VIE4220
Background’s Color VIE4341
07. Pattern
VIE0001 80% VIE0001 60% VIE0001 40% VIE0001 20% VIE4220 80% VIE4220 60% VIE4220 40% VIE4220 20% VIE9463 80% VIE9463 60% VIE9463 40% VIE9463 20% VIE4341 80% VIE4341 60% VIE4341 40% VIE4341 20% VIE0470 80% VIE0470 60% VIE0470 40% VIE0470 20%
VIE0001
Positioning
08. Logo
High JEWELRY COLLECTION 2023 High JEWELRY COLLECTION 2023 High JEWELRY COLLECTION 2023 High JEWELRY COLLECTION 2023 High JEWELRY C OLLECTION2023 High JEWELRY C OLLECTION2023
High JEWELRY COLLECTION 2023 High JEWELRY COLLECTION 2023 High JEWELRY COLLECTION 2023 High JEWELRY COLLECTION 2023 High JEWELRY C OLLECTION2023 High JEWELRY C OLLECTION2023
High JEWELRY COLLECTION 2023 High JEWELRY COLLECTION 2023 High JEWELRY COLLECTION 2023
09. Do Not
THANK You for WATCHING
