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We predict what hotel room Sarah wants to book next week.

Find the right customer, at the right place, for the right product, at the right time.

Datatrics History

April 2012 Founded


October 2016

April 2018

Office in Utrecht

New headquarters

Move to Enschede


Next Best Actions

Customer Journeys



DMP & predictive insights

Actionable predictive marketing

Serving relevant content

Facebook, Google, Instagram

GDPR/AVG interface

Many different marketing tools

We connect to 120+ channels out of the box

Attract new guests to your channels Increase conversions on your channels Retarget high potential guests Nurture and engage existing guests

Datatrics helps hotels to: ➔

increase direct bookings

increase guest loyalty

create personalized journeys

Increase RevPAR

With Datatrics you can create customer journeys that are:


More Relevant

More Personal

On every touchpoint

That are self-learning

Integrate your data sources Property Management System

Connect your internal data sources Connect external data sources

Email Marketing

Social Media

CRM & Support


Datatrics API


Weather Information

Demographic Data

Traffic Intensity


Plug and play solution No long and expensive implementation

Actionable Application No dashboards or graphs

Data-driven customer journeys No more silos of customer data

Machine learning out of the box No need for expensive data scientists

Data-driven Marketing No static business ruling





€ 500

€ 1200

€ 2500 +

Visits p/m

Visits p/m

Visits p/m

Conversion increase fees

< 250.000

250.000 - 500.000

> 500.000

5 - 15 % conversion increase

+ € 100

+ € 200

+ € 400

15 - 30 % conversion increase

+ € 200

+ € 400

+ € 800

30+ % conversion increase

+ € 300

+ € 600

+ € 1200

Prices are monthly (ex VAT). Conversion increase fees will be invoiced quarterly. + Starting rates in the advanced tier increase depending on your website traffic.

Many international clients already use Datatrics

Travel & Leisure Teaser  
Travel & Leisure Teaser