Increasing Penetration of Smartphones Driving Wi-Fi Analytics Demand

Increasing Penetration of Smartphones Driving Wi-Fi Analytics Demand

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Wi-Fi analytics includes the usage of a W-Fi network to gather data from devices that are equipped with Wi-Fi technology, such as laptops and smartphones. Data collected through these devices includes extensive information on the device trends and behavior, within the space served by this network and activity performed through this internet connection. With the surging number of smartphones, the usage of Wi-Fi analytics solutions will increase significantly, as these devices generate huge volumes of data.

To receive free sample pages of this report@ https://www.psmarketresearch.com/marketanalysis/wifi-analytics-market-report/report-sample The rising adoption of tablets, smartphones, laptops, wearable devices, and several other internetenabled devices will result in the establishment of many public Wi-Fi hotspots. Owing to this reason, the Wi-Fi analytics market will advance at a CAGR of 24.2% during 2020–2030. The market was valued at $5,210.0 million in 2019 and it is expected to reach $52,975.5 million revenue by 2030. Public WiFi networks are one of the most major solutions to meet the burgeoning demand for bandwidth, which enables operators to increase the capacity to cater to the needs of their subscribers.

Moreover, the surging penetration of social media platforms is also creating a huge requirement for Wi-Fi analytics solutions, as these platforms generate huge volumes of data. These platforms are used at personal as well as business levels. Social media platforms are being used by businesses as marketing tools to endorse their products and services. This further helps in establishing a strong communication channel and building trust between the customers and business organizations.

In recent years, the development of smart infrastructure, such as smart cities, has generated the highest need for Wi-Fi analytics solutions. The regulatory bodies of smart cities use such solutions to get insights into the navigation pattern of the residents during busy times and days. Moreover, these solutions also enable regulatory organizations to evaluate the high-traffic areas and traffic patterns of the city. By deploying Wi-Fi analytics solutions, smart cities are improving their operations and citizen engagement. By accessing traffic heat maps, urban planners can efficiently plan public transportation upgrades and strategize advancements in the traffic system.

According to P&S Intelligence, North America dominated the Wi-Fi analytics market in the recent past.

This can be attributed to the presence of several Wi-Fi analytics solution providers, such as GoZone WiFi LLC, Cisco Systems Inc., Cloud4Wi Inc., and Yelp Inc., in the region. Moreover, the early adoption of advanced technologies, such as artificial intelligence (AI), internet of things (IoT), and big data in the U.S. and Canada, primarily on account of the high financial stability of the two countries, has also led to the wide-scale adoption of Wi-Fi analytics solutions in the region.

Whereas, Asia-Pacific (APAC) is expected to adopt Wi-Fi analytics solutions at the highest rate in the foreseeable future. Among APAC nations, China has emerged as the largest consumer of such solutions, because of the early adoption of state-of-the-art technologies and the presence of a vast population of smartphone and internet users. In APAC, India will adopt such solutions at the fastest pace in the forthcoming years, due to the soaring number of smartphone users and growing penetration of the internet in the country.

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Thus, the rising use of smartphones and increasing penetration of social media platforms will amplify the need for Wi-Fi analytics solutions in the coming years.

The research offers market size of the Global Wi-Fi Analytics Market for the period 2014–2030.

Market Segmentation by Component • •

Solutions Services o Professional services ▪ Integration ▪ Support and maintenance o Managed services

Market Segmentation by Application • •

Wi-Fi Presence Analytics Wi-Fi Marketing Analytics

Market Segmentation by Deployment • •

On-Premises Cloud

Market Segmentation by End Use • • • • • • •

Smart Infrastructure Retail Hospitality Sports and Entertainment Transportation Healthcare Others (Including Education, Restaurant, and Festival and Event)

Market Segmentation by Region •

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North America Wi-Fi Analytics Market o By component o By application o By deployment o By end use o By country – U.S. and Canada Europe Wi-Fi Analytics Market o By component o By application o By deployment

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By end use By country – U.K., Germany, France, Italy, Spain, and Rest of Europe Asia-Pacific (APAC) Wi-Fi Analytics Market o By component o By application o By deployment o By end use o By country – China, Japan, India, South Korea, Australia, and Rest of APAC Latin America (LATAM) Wi-Fi Analytics Market o By component o By application o By deployment o By end use o By country – Brazil, Mexico, and Rest of LATAM Middle East and Africa (MEA) Wi-Fi Analytics Market o By component o By application o By deployment o By end use o By country – Saudi Arabia, U.A.E., South Africa, and Rest of MEA o o

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