April 9 - July 8
Spring into Freshness
PROMOTIONAL KIT GUIDE
Spring into Freshness
April 9 - July 8
This promotional pack is effective April 9. Please ensure all materials and products are on display according to the guidelines to maximize sales and the customer experience.
If you are missing any Quarter Two kit elements, please contact: GSP at GSPDashIn@gspretail.com,
(See page 79 for Ordering Instructions)
... Legacy Stores = All Non-Made-to-Order Locations Neighborhood Stores = All Made-to-Order Locations
Read through to see the details of this unique promotional period for products and accompanying marketing materials.
Look for the following icons for key information on each product & promotion: How to use
AUTO DISTRIBUTED
PROMO DATES ACCOUNTING & SCANNING
NEED TO ORDER
&
DISPLAY PROMOTIONS
STARTING APRIL 9
Please verify you have received all items on this list before proceeding.
If kit elements are missing, contact GSP at GSPDashIn@gspretail.com. (Instructions on page 79)
Series 2.2, 3.0, and Hybrid
Seasonal Fresh Blends Retails
Egg-citing Flavors (series 3 design) Breakfast Stackadillas $6.95 + Get $2 off a Breakfast Stackadilla or Sandwich (show Points + QR Code) Fine print: Limit 1 use per week.
Spoonfuls of Joy: New! House-Made Parfait $4.95
Get $2 off a Breakfast Stackadilla or Sandwich (show products + QR Code) Fine print: Limit 1 use per week.
Double Points Daily 2pm - 6pm on Fuel, Store or Car Wash (show creative applicable use of Points + QR Code) Fine print: Limit 1 use per week.
Double Points Daily 2pm - 6pm on Fuel, Store or Car Wash (show creative applicable use of Points + QR Code) Fine print: Limit 1 use per week.
(ALL SIZES)
DISPLAY PROMOTIONS
STARTING APRIL 9
Please verify you have received all items on this list before proceeding.
If kit elements are missing, contact GSP at GSPDashIn@gspretail.com. (Instructions on page 79)
Steak & Cheese Sub - $7.95
Blend it Your Way: Fresh Blends $2/$3
House-Made Parfait: Wild Berry
Mentos Bottle Gum $4.99
Trident Singles 2 for $3
Haribo Peg 2 for $4
Sour Patch & Swedish Fish 8oz 2 for $6
Welch's Peg 2 for $4
JJ's Pies 2 for $2
Cheez It 3oz - 2 for $3
Cheez It 7oz - 2 for $3
(w tape)
2.5x2.25 (w tape)
Pringles Grab-N-Go 2.5oz - 2 for $3 Gondola Strip 17x1.19
Andy Capp 3oz $1.49ea.
Andy Capp 3oz $1.49ea.
BiGS
David 5.25oz $2.49ea. Gondola Strip
David 5.25oz $2.49ea.
Liquid IV 2 - 2 for $4
Coca-Cola 12.9oz & 16oz Products 2/$3.50
DISPLAY PROMOTIONS
STARTING APRIL 9
If kit elements are missing, contact GSP at GSPDashIn@gspretail.com. (Instructions on page 79) Please verify you have received all items on this list before proceeding.
DISPLAY PROMOTIONS
STARTING APRIL 9
Please verify you have received all items on this list before proceeding.
If kit elements are missing, contact GSP at GSPDashIn@gspretail.com. (Instructions on page 79)
Remove
Remove and discard these pieces before replacing with new signage.
WINDMASTER
HOT CASE TAGS (PROMOTIONAL)
HOT CASE TAGS
NAPKIN CASE INSERT
BOLLARDS
BOLLARDS
TOPPERS (VARIOUS SIZES)
HOT CASE CIRCLE MAGNET (VARIOUS SIZES)
PUMP
Remove
Remove and discard these pieces before replacing with new signage.
SHIPPER SIGN
COOLER CLINGS
AISLE IMPRESSIONATORS
COOLER GLIDER TAGS
COOLER GLIDER TAGS
Remove and discard these pieces before replacing with new signage.
SHORT CHANNEL STRIPS
GONDOLA STRIPS
Remove and discard these pieces before replacing with new signage.
LONG CHANNEL STRIPS
New
POP These pieces need to be installed. Please review these pages over carefully to make sure that you have the required signage.
AISLE IMPRESSIONATORS
COOLER CLINGS
DANGLERS
AISLE VIOLATOR
SHIPPER SIGN
COOLER GLIDER TAGS
New POP
These pieces need to be installed. Please review these pages over carefully to make sure that you have the required signage.
LONG CHANNEL STRIPS
SHORT CHANNEL STRIPS
GONDOLA STRIPS
New
POP These pieces need to be installed. Please review these pages over carefully to make sure that you have the required signage.
Please DO NOT discard the current Fresh Blends beverage/retail signs
FASCIA STYRENE BOLLARDS
NAPKIN CASE INSERT
COLD CASE TOPPER
COLD CASE MAGNET
HOSE TALKER
DANGLER
New POP These pieces need to be installed. Please review these pages over carefully to make sure that you have the required signage.
BOLLARDS
HOT CASE TAGS
NAPKIN CASE INSERT HOT CASE DECALS
HOT CASE CIRCLE MAGNET (VARIOUS SIZES)
HOT CASE TOPPER
New
POP These pieces need to be installed. Please review these pages over carefully to make sure that you have the required signage.
STOREFRONT DECAL (LOYALTY STORES ONLY)
BOLLARDS
(LOYALTY STORES ONLY)
BAG STUFFER (LOYALTY STORES ONLY)
PUMP TOPPER (LOYALTY STORES ONLY)
1 PREPARED FOOD
Refer to training videos and Job Aids currently on DIFM on how to properly prepare these items.
BREAKFAST STACKADILLAS - $6.95
Fresh Cracked Eggs
Distribution N/A
Promo Dates
Q2 FY '25: 04/09 - 07/08
Participating Stores
Hybrid, 2.2, 3.0
Description
Highlighting our Breakfast Stackadillas designed to drive breakfast sales and delight your guests! The Country Breakfast Stackadilla™ features two eggs, crispy bacon, savory sausage, our two-cheese blend, and tater tots for a hearty, classic option. For those seeking bold flavors, the Santa Fe Stackadilla™ delivers with black bean and corn relish, guacamole salsa, fluffy eggs, and our signature two-cheese blend. With its strong value proposition, this meal is sure to be a morning winner. Get ready to stack up breakfast sales at your location!
Pump Toppers (Select Stores)
Storefront Bollards (Select Stores)
Hot Case Circle Magnet (2.2, 3, and Hybrid)
Hot Case Topper (Select Stores)
Window Cling (2.2 Only)
Hot Case Decal (Select Stores)
Napkin Case Inserts (2.2 and Hybrid)
Featured Offer
FRESH BLENDS -
$2 (12 OZ) & $3 (20 OZ)
Only Natural Ingredients
Distribution N/A
Promo Dates
Q2 FY '25: 04/09 - 07/08
Participating Stores
Hybrid, 2.2, 3.0
Description
Exciting news—Fresh Blends® is launching an unbeatable deal this April! For a limited time, customers can enjoy $2 small (12 oz) and $3 large (20 oz) Fresh Blends® beverages—a fantastic way to drive trial and boost sales.
Thanks to vendor support, franchisees will receive free product to support this promotion, meaning 100% profit on every promo drink sold. With vendor-provided inventory of 3 cases per flavor, stores will have plenty of stock to meet customer demand.
This promotion highlights the premium quality and variety of Fresh Blends®, including smoothies, shakes, frappes, lemonades, and iced coffees, all made without artificial flavors, colors, or highfructose corn syrup. Our marketing team will provide compelling materials emphasizing Fresh Blends®' commitment to quality, natural ingredients, and sustainability, helping generate excitement and increase sales. Don’t miss out on this zero-cost opportunity to make Fresh Blends® the go-to drink in April!
(Ordering Instructions on page 79)
Storefront Bollards (Select Stores)
Cup Holder Translite (2.2, 3, and Hybrid)
Windmasters (Select Stores)
NEW! HOUSE MADE PARFAITS - $4.95
Low-Fat Vanilla Yogurt
Distribution
Eby Brown: Parfait Cup, Parfait Cup Insert
For Granola, & Parfait Cup Lid
US Foods: Parfait Yogurt, Granola, & Mixed Berries
Promo Dates
Q2 FY '25: 04/09 - 07/08
Participating Stores
Hybrid, 2.2, 3.0
Description
All New Cold Case Program!
We’re excited to launch our Fresh Made Parfaits, crafted daily in-house with creamy low-fat Yoplait yogurt, a delicious mix of berries, and crunchy granola. This fresh, healthy snack meets growing customer demand for a wholesome option.
Currently, we sell over $94,000 in parfaits annually, but frequent supply chain issues—damaged goods, short-coded deliveries, and out-of-stock items—limit our potential. By bringing this program in-house, we can improve product consistency, ensure freshness, and double our annual sales while achieving outstanding profit margins of 62%!
This is a game-changer for your stores: more profits, happier customers, and a reliable, fresh product that drives loyalty. Let’s redefine snack time with a product that’s made fresh, every day!
Talker (2.2, 3, and Hybrid)
(Select Stores)
Cold Case Dangler (Select Stores)
Cold Case Topper
Hose
HAPPY HOUR - $8 CHEESEBURGER MEAL DEAL
Every Day 2 - 6pm
Distribution N/A
Promo Dates
Q2 FY '25: 04/09 - 07/08
Participating Stores
Hybrid, 2.2, 3.0
Description
Drive afternoon traffic and excite your guests with our new $8 Cheeseburger Meal Deal, available during Happy Hour, daily from 2–6 PM! Featuring our all-new cheeseburger with a griddle-pressed beef patty, melted cheese, and premium toppings. This meal comes complete with crispy fries and a refreshing fountain drink—all served at an unbeatable value. Perfectly timed to boost sales during slower hours, this promotion encourages guests to discover our delicious new burger lineup. Let’s make Happy Hour the tastiest time of the day and drive afternoon sales like never before!
Case Inserts (2.2 and Hybrid)
Bollards (2.2, 3, and Hybrid)
Napkin
Storefront
3 PACKAGED PROMOTIONS
Packaged Promotions
Packaged Promotions
Placement
Aisle Violator
No Distribution Promo Dates April 9 - July 8
Stores All Stores Merchandising Layout & Placement: Reg Candy Section per POG Accounting & Scanning: N/A
Placement
Shelf Strip
Insert the sign into the black clip and then attach to the shipper
PROMOTION
Stores All Stores Merchandising Layout & Placement: Pastry Section Per Pog
Packaged
INFORMATION
Distribution No Distribution
Promo Dates April 9 - July 8
Participating Stores All Stores
Merchandising Layout & Placement: Dangler with Adhesive near Counter Accounting & Scanning: N/A
INFORMATION Distribution No Distribution Promo Dates April 9 - July 8 Participating Stores All Stores Merchandising Layout & Placement: Inline Candy Section (Gum) per POG Accounting & Scanning: N/A
Placement
No Distribution
Dates April 9 - July 8 Participating Stores All Stores Merchandising Layout & Placement: Reg Candy Section per POG
Placement
Placement
Aisle Violator
Insert
Placement
(1) Short Channel Strip
Slide into the channel as shown on the right
(1) Channel Strip
Slide into the channel as shown on the right
Distribution Order from Eby Brown as needed.
Promo Dates April 9 - July 8
Participating Stores All Stores
Merchandising Layout & Placement: Inline Salty Snacks Section per POG Accounting & Scanning: N/A
Placement
(1) Short Channel Strip Slide into the channel as shown on the right
(2) Channel Strip Slide into the channel as shown on the right
Distribution Order from Eby Brown as needed. Promo Dates April 9 - July 8 Participating Stores All Stores
Merchandising Layout & Placement: Inline Salty Snacks Section per POG
& Scanning: N/A
Packaged
Placement
(1) Short Channel Strip Slide into the channel as shown on the right
Dangler
Placement
Dangler Adhere
N/A
PROMOTION
Distribution Order from Eby Brown as needed. Promo Dates April 9 - July 8
Participating Stores All Stores
Merchandising Layout & Placement: Inline Salty Snacks Section per POG
N/A
PROMOTION INFORMATION
Distribution Order from Eby Brown as needed.
Promo Dates April 9 - July 8
Participating Stores All Stores
Merchandising Layout & Placement: Salty Snacks Section per POG
Accounting & Scanning: N/A
Distribution No distribution required. Order through Pepsi bottlers as needed
(1)
Channel
Distribution
(1) Short Channel Strip Slide into the channel as shown on the right
Channel Strip Slide into the channel as shown on the right
Packaged Promotions
Promo Funding
Self-funded through agreed cost structure with vendor
PROMOTION INFORMATION
Distribution
No distribution required. Order through Eby Brown as needed.
Promo Dates
April 9 - July 8
Participating Stores
1035, 1043, 1064, 1079, 1082, 1084, 1086, 1092, 1098, 1099, 1123, 1130, 1134, 1136, 1171, 1285, 1292, 1295, 1406, 1407, 1410, 1419, 1423, 1433, 1456, 1464, 1487, 1488, 1491, 1501, 1518, 1522, 1530, 1531, 1532, 1533, 1537, 1552, 1615, 1617, 1618, 1654, 1682, 1832, 1833, 1841, 1851, 1873
Merchandising Layout & Placement: Soda Door Per POG
Accounting & Scanning: N/A
Placement
(1) Short Channel Strips Slide into the channel as shown on the right
Cooler Cling
Adhere to the door as shown on the right
The proof below is relevant to 2.2/3.0/Hybrid stores
INFORMATION
Distribution
No distribution required. Order through Canada Dry as needed.
Promo Dates April 9 - July 8
Participating Stores All Stores
Merchandising Layout & Placement: Soda Door Per POG
N/A
Distribution
No distribution required. Order through Coca Cola Bottling Consolidated or Liberty Coca Cola as needed.
Promo Dates April 9 - July 8
Participating Stores All Stores
Merchandising
Distribution
No distribution required. Order through Coca Cola Bottling Consolidated or Liberty Coca Cola as needed.
Promo Dates
April 9 - July 8
Participating Stores All Stores
Merchandising Layout & Placement: Soda Door Per POG Accounting & Scanning: N/A
Distribution
No distribution required. Order through Coca Cola Bottling Consolidated or Liberty Coca Cola as needed.
Promo Dates April 9 - July 8
Participating Stores All Stores
Merchandising Layout & Placement: Soda Door Per POG
& Scanning: N/A
PROMOTION INFORMATION
Distribution
No distribution required. Order through Pepsi bottlers as needed.
Promo Dates
April 9 - July 8
Participating Stores
All Stores
Merchandising Layout & Placement: Soda Door Per POG
Accounting & Scanning: N/A
2/$3.00 PROMOTION INFORMATION
Distribution
No distribution required. Order through Pepsi bottlers as needed.
Promo Dates
April 9 - July 8
Participating Stores
All Stores
Merchandising Layout & Placement: Soda Door Per POG
Accounting & Scanning: N/A
Packaged
Packaged Promotions
Distribution No distribution required. Order through the Coke bottlers as needed.
Promo Dates April 9 - July 8
Participating Stores All Stores
Merchandising Layout & Placement: Soda Door Per POG
N/A
Distribution
Packaged Promotions
Distribution
No distribution required. Order through Coca Cola Bottling Consolidated or Liberty Coca Cola as needed.
Promo Dates April 9 - July 8
Participating Stores All Stores
Merchandising Layout & Placement: Water Door Per POG
Placement
(1) Short Channel Strip
Slide into the channel as shown on the right
(1) Channel Strip
Slide into the channel as shown on the right
Cooler Cling
Adhere to the door as shown on the right
PROMOTION INFORMATION
Distribution
No distribution required. Order through Canada Dry as needed.
Promo Dates
April 9 - July 8
Participating Stores
All Stores
Merchandising Layout & Placement: Water Door Per POG
Accounting & Scanning: N/A
Distribution No distribution required. Order through Canada Dry as needed.
Promo Dates April 9 - July 8
PROMOTION INFORMATION
Distribution
No distribution required. Order through Canada Dry as needed.
Promo Dates
April 9 - July 8
Participating Stores
All Stores
Merchandising Layout & Placement: Water Door Per POG
Accounting & Scanning: N/A
Packaged Promotions
Distribution
No distribution required. Order through Coca Cola Bottling Consolidated or Liberty Coca Cola as needed. Promo Dates April 9 - July 8
Participating Stores All Stores
Distribution
No distribution required. Order through Lift Off & Red Bull Distribution Co as needed.
Promo Dates
April 9 - July 8
Participating Stores
All Stores
Merchandising Layout & Placement: Energy Door per POG Accounting & Scanning: N/A
Packaged Promotions
(4) Channel Strips
(2) Short Channel Strips Slide into the channel as shown on the right Cooler Cling
Distribution
No distribution required. Order through Lift Off & Red Bull Distribution Co as needed.
Promo Dates
April 9 - July 8
Participating Stores
All Stores
Merchandising Layout & Placement: Energy Door per POG
Accounting & Scanning: N/A
The proof below is relevant to 2.2/3.0/Hybrid stores
INFORMATION
Distribution No distribution required. Order through Pepsi bottlers as needed
Promo Dates April 3 - July 2
Participating Stores
All Stores
Merchandising Layout & Placement: Suggestive Card per POG Accounting & Scanning: N/A
(1) Short Channel Strip Slide into the channel as shown on
(1) Channel Strip
Distribution
Placement
(1) Short Channel Strip Slide into the channel as shown on the right
(1) Channel Strip Slide into the channel as shown on the right
Distribution No distribution required. Order through Coca-Cola Consolidated & Liberty as needed.
Promo Dates April 9 - July 8
Participating Stores All Stores
Merchandising Layout & Placement: Energy Door per POG Accounting & Scanning: N/A
The proof below is relevant to 2.2/3.0/Hybrid stores
PROMOTION INFORMATION
Distribution
No distribution required. Order through Coca-Cola Consolidated & Liberty as needed.
Promo Dates April 9 - July 8
Participating Stores
All Stores
Merchandising Layout & Placement: Energy Door per POG Accounting & Scanning: N/A
PROMOTION INFORMATION
Distribution
No distribution required. Order through Pepsi bottlers as needed.
Promo Dates
April 9 - July 8
Participating Stores
All Stores
Merchandising Layout & Placement: Energy Door per POG
Accounting & Scanning: N/A
Packaged Promotions
Distribution
No distribution required. Order through the Pepsi bottlers as needed.
Promo Dates
April 9 - July 8
Participating Stores All Stores
Merchandising Layout & Placement: Energy Drink Door Per POG
Accounting & Scanning: N/A
4 LOYALTY PROMOTIONS
LOYALTY PROMOTIONS SIGNAGE
Double Points Daily + $2 off a Breakfast Stackadilla® or Breakfast Sandwich
Distribution N/A
Promo Dates April 9 - July 8
Participating Stores
1654, 1407, 1406, 1682, 1064, 1123, 1130, 1615, 1465, 1526 ,1501, 1522, 1832, 1833, 1533, 1084, 1098, 1464, 1099, 1505
Description
Double Points Daily 2pm - 6pm fuel, store or wash
$2 off a Breakfast Stackadilla® or Breakfast Sandwich
Mobile Order for In-Store Pick Up & Delivery
5 ONGOING PROMOTIONS
If signage is needed, please contact GSP at GSPDashIn@gspretail.com (Ordering Instructions on page 79)
Loyalty Promotions
Signage
Varies
COOLER CLINGS
(1654, 1407, 1406, 1682, 1064, 1123, 1130, 1615, 1465, 1526 ,1501, 1522, 1832 ,1833, 1533, 1084, 1098, 1464, 1099, 1505)
CHANNEL STRIPS (VARIOUS SIZES)
(1654, 1407, 1406, 1682, 1064, 1123, 1130, 1615, 1465, 1526 ,1501, 1522, 1832 ,1833, 1533, 1084, 1098, 1464, 1099, 1505)
AISLE VIOLATORS
(1654, 1407, 1406, 1682, 1064, 1123, 1130, 1615, 1465, 1526 ,1501, 1522, 1832 ,1833, 1533, 1084, 1098, 1464, 1099, 1505)
7 ORDERING/ REORDERING
Inventory Portal – Online Ordering
STEP 1 – Log In
URL: https://order.popmanager.com/inventory/index.jsp?body=login
Username: 'dash' + four-digit store number, all lower case (example: dash1035)
Password: same as the username, all lower case (example: dash1035)
STEP 2 – Order Type
Choose type of order
• There are two options for ordering aftermarket signs: Order Replacement Items and Order Inventory Items
Select Order Replacement Items to replace a sign from your current Day 1 sign kit or to reorder a sign that was missing from your shipment. If you choose this, you will be prompted for the order number from your packing slip. Example: See reason codes on step 5, example: Sign on pack slip but didn’t arrive in monthly kit.
Select Order Inventory Items for permanent signs that need to be replaced or a promotion that is still valid after 2 months of receiving in the sign kit.
STEP 3 – Sign Selection
• Search options are located on the left-hand side of the screen
• Search Item
▪ Keyword in promo (i.e. Pepsi)
• Job Number (on pack slip)
• Pull Number (on pack slip)
• Sign Type Name
▪ Use Drop Down Menu to select sign type
• Product Category
STEP 4 – Order Completion
• Once you have located a sign, enter the quantity needed and select Add to Cart
• Continue shopping and adding to your cart until you are ready to checkout (Repeat step 3)
• You may add items that are out of stock and they will go into a backorder status
• Once you’ve finished adding items to your cart, you may view your cart by selecting View Cart
STEP 5 – Checkout
• Review your cart for accuracy
• Click Continue Shopping if you would like to add more to your order
• Click Remove to delete signs from your shopping cart
• Change Qty Ordered and click Update to change the quantity
• Click Empty Cart to remove all items
• Click Checkout if your order is complete
• Order Replacement Items require reason codes at checkout. Use the drop-down menu to select code.
• Sign Damaged By Elements
• Sign Damaged in Packing
• Sign Damaged in Shipment
• Sign Damaged in Store
• Signs Discarded
• Sign On Pack Slip, Missing from Package
• Sign On Pack Slip, Quantity Wrong (Contact GSP to have profile updated)
• Sign Stolen/Vandalized
• Click Confirm to submit order
STEP 6 – Order Status
The order status page allows you to check the shipping status of your order. Once shipped, click on the live tracking link to view shipping details.
Your order will be filled and shipped as fast as possible. When an original order prints, we automatically print some extras in case the situation comes up that replacement signs need to be sent out to stores. These overages are what is used to fill most requests for replacement items. Occasionally, the situation comes up where we do not have enough overage to fill your order and we need to reprint a sign. If this happens and you have other items on your order that we can send right away, we will ship the order short to include what is readily available. Once the items that needed to be reprinted have finished production, we will send them in a separate shipment.