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2/2015

MINDSCAPES

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S U M M E R 2 01 5

SPICED RHUBARB JUICE

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W E AT H E R D I A R Y

M A R I M E K KO C L A S S I C S

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HOME

NEWS

S u m m e r life Long strolls on city streets. Lazy afternoons in lush green parks. Finding time for yourself or having fun with friends.

Marimekko wants to be a part of your summer. To bring colour and joy to those precious days. To inspire you to enjoy the sun and the gentle patter of raindrops.

So let go and celebrate the summer magic!

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S U M M E R 2015

PIKKU SU OMU (SMALL FISH S CALE ) D ES I G N: AN N IK A R IMAL A , 1966 Pikku Suomu is one of the many Marimekko classics created by Annika Rimala who worked as a designer at Marimekko from 1960 to 1982. Her designs were characterised by timelessness, practicality and humour.

D Y Y K dress F LY Y G I shor ts

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VUOKSI (HIGH TIDE) D E S I G N : A I N O - M A I J A M E T S O L A , 2 0 14 Vuoksi depicts the movement of water on a windy day.

Z U M A dress M A L P A dress

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L I N D O dress J O L I dress

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K E I T O L A I N E N ( F AY ) D ES I G N: P I IA R I N N E , 2013 The abstract, round forms of the Keitolainen design were created with acr ylic paint. For the final print composition, the designer arranged her sketches into a pattern of overlapping and interlocking shapes.

S U V E TA R dress P Ä I V ÄTÄ R dress

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FREESIA D E S I G N : A I N O - M A I J A M E T S O L A , 2 0 14 Freesia is a playful design of stylised painted flowers.

F I I J A dress

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K O K O dress K A M E E jacket  K A I N U trousers

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K O K O dress P E R G A jacket

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W E AT H E R D I A R Y Marimekko’s wonderfully atmospheric Sääpäiväkirja (weather diary) collection welcomes a new range of inspired patterns by Aino-Maija Metsola. Her painterly designs appear on linen textiles, Sami Ruotsalainen’s Oiva (superb) tableware and this summer’s fashion collection. We caught up with Aino-Maija and talked about her new designs and lifelong interest in weather.

T E L L U S S O M E T H I N G A B O U T YO U R S E L F

I’m a designer and illustrator, who lives by the sea in Helsinki. I draw and paint patterns for fabrics, clothing, toys, tableware and stationery. I’ve also recently illustrated children’s books. I’ve been designing prints for Marimekko since 2006.

YO U R F I R S T S Ä Ä PÄ I VÄ K I R J A D E S I G N S C A M E O U T I N A U T U M N 2 013 .

HOW DID IT COME ABOUT?

In early 2012, Marimekko’s design team got together to plan new themes for the autumn 2013 collection. We talked about this and that, including how weather affects people. We soon realised that many of us were interested in meteorological phenomena: rain, wind, sudden changes in weather. At the end of the previous year, Finland had also experienced its share of powerful storms and unusual weather patterns. We eventually decided that weather would be the perfect theme for a new, ambitious collection, which would include home textiles and Sami Ruotsalainen’s Oiva tableware.

I would design the print patterns for the collection. We worked independently, but met on a regular basis to review sketches and discuss new ideas. My studio was soon covered in stacks of watercolours and ink drawings. I continued drawing and the final designs gradually emerged from my creative whirlwind.

W H AT W A S YO U R I N S P I R AT I O N F O R T H I S Y E A R ’ S N E W PAT T E R N S A N D C O LO U R S ?

When I was painting the Luovi (tack) print, I was inspired by the motion of waves on a windy day. Because I live on an island, the sea is a profound element in my life.

Whether I am walking along the shoreline, going for a jog or taking the ferry to downtown Helsinki, I’m always looking at the sea.

The blue Luovi print captures the mood of a sunny summer day, while the blue-grey version of the same print evokes the rise and fall of waves in early spring.

The green colourway is both funny and relevant – especially if you think about the Gulf of Finland. I go sailing there in the summer, and each year the water appears to be getting greener because of pollution.

H O W W O U L D YO U D E S C R I B E YO U R R E L AT I O N S H I P T O N AT U R E A N D D I F F E R E N T T Y P E S O F W E AT H E R ? H O W D O T H E Y R E L AT E T O YO U R P E R S O N A L M I N D S C A P E ?

My relationship to nature is a combination of curiosity and respect. And I’ve always been interested in plants.

My floral passion probably stems from aesthetic reasons, though as a child I also collected and pressed wild flowers and plants. I also enjoy classifying things and love beautiful field guides. My most recent find was a wonderful field guide for wild mushrooms.

Photos: Marimekko, Aino-Maija Metsola, Georgi Eremenko

L U O V I ( TA C K ) D E S I G N : A I N O - M A I J A M E T S O L A , 2 0 14 The painterly Luovi print evokes rolling waves and strong winds at sea.

L U O V I linen fabric  L U O V I cushion covers  S U K AT M A K K A R A L L A glassware

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My attitude towards weather is optimistic. There is no such thing as bad weather if you’re dressed properly.

Unfortunately, I’m not very practical and often forget to check the weather forecast. In the morning, I just look out the window and see what the sky looks like. I especially like gloomy, wet days, when fog banks roll over the island, and everything is peaceful and eerily beautiful. But you don’t want that kind of weather to last for weeks. Right now I’m looking forward to warm, sunny summer days, with gentle patches of refreshing rain.

D O YO U H AV E A N Y S Ä Ä PÄ I VÄ K I R J A P R O D U C T S I N YO U R O W N H O M E ?

I just finished sewing a pair of blue-grey Luovi curtains for my home. My original plan had been to buy the Kuuskajaskari linen fabric in Marimekko’s flagship store in downtown Helsinki, but I changed my mind and chose Luovi instead. I also have Sääpäiväkirja cushion covers, and I’m currently sewing cushions out of the Jussarö fabric. (Kuuskajaskari and Jussarö are names of islands.)

W H AT I S YO U R FAV O U R I T E I T E M I N M A R I M E K KO ’ S S U M M E R FA S H I O N COLLECTION AND WHY?

O I VA /S Ä Ä PÄ I VÄ KI R JA plate

Definitely the shorts! I plan to wear a pair of them all summer long. The white shorts are beautiful. But I’ll also need a pair of the patterned Luovi shorts, so I can go outdoors and enjoy nature to its fullest.

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O I VA /S Ä Ä PÄ I VÄ KI R JA bowl

L U O V I cushion cover

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O I V A / S Ä Ä P Ä I V Ä K I R J A mug

O I V A / S Ä Ä P Ä I V Ä K I R J A pitcher

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O I VA /S Ä Ä PÄ I VÄ KI R JA plate

“I especially like gloomy, wet days, when fog banks roll over the island, and everything is peaceful and eerily beautiful.”

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HOME

O I V A tableware S U K AT M A K K A R A L L A glassware  U N I K K O cotton fabric

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SITRUUNAPUU D E S I G N : A I N O - M A I J A M E T S O L A , 2 0 14 The Sitruunapuu (lemon tree) pattern captures the atmosphere of a Mediterranean garden overflowing with fruit and flowers.

S I T R U U N A P U U cotton fabric  S U K AT M A K K A R A L L A flute glass  O I V A pitcher

SPICED RHUBARB JUICE RHUBAR B SYRUP 4 dl rhubarb 3 dl water 3 dl sugar ½ dl lemon juice 1 vanilla pod 2 star anise 5 black peppercorns Thumb-sized piece of fresh ginger Pinch of salt Sparkling mineral water

Use only the reddest rhubarb stalks. Wash, trim and chop the stalks. Split the vanilla pod lengthwise into two halves and slice the freshly peeled ginger. Mix all the ingredients in a large saucepan and bring to a gentle boil over medium heat. Let the mixture simmer for about 15 minutes, then remove the saucepan from the heat.

Leave the syrup to cool slightly before straining it through a fine sieve into a glass bottle or jug. Store the syrup in the fridge. Mix with sparkling mineral water to taste and serve as a refreshing drink.

Friendly tip: Decorate your pitcher of spiced rhubarb juice with a colourful rhubarb stalk.

O I V A / S I I R T O L A P U U TA R H A coffee cup

O I V A / S I T R U U N A P U U plate

O I V A / S I I R T O L A P U U TA R H A

S U K AT M A K K A R A L L A

O I VA /S I T R U U N A P U U

SITRUUNAPUU

bowl

flute glass

mug

apron

O I V A / S I T R U U N A P U U bowl O I V A pitcher

S U K AT M A K K A R A L L A stemware

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S I T R U U N A P U U cotton fabric  S U K AT M A K K A R A L L A glassware  O I V A tableware

U N I K K O king duvet cover  J U R M O & U N I K K O pillowcases O I V A pitcher

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O I V A tableware

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M A R I M E K KO C L A S S I C S Classics are our essence, our history, our foundation.

Timeless designs with their own unique stories.

U N IKKO D ES I G N: MAIJA ISO L A , 1964 The Unikko (poppy) stor y began in 1964, shor tly after the company’s founder Armi Ratia had announced that Marimekko would never print a floral pattern. Flowers should only bloom in nature, she said. Maija Isola refused to obey Armi’s orders and, in protest, created an entire collection of floral patterns. One of them was Unikko.

P I E N I U N I K K O , T I I L I S K I V I , J U H L A R A I TA & P I R P U T P A R P U T cushion covers U N I K K O cotton fabric O I V A tableware

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KIVET D ES I G N: MAIJA ISO L A , 1956 The Kivet (stones) pattern builds on circles cut with scissors. The pattern was most likely inspired by the rough-edged stones that were manually cleared from the designer’s atelier home’s grounds.

TA S A R A I TA king duvet cover U N I K K O & TA S A R A I TA pillowcases P I E N E T K I V E T cushion cover

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S I I R T O L A P U U TA R H A DESIGN: MAIJA LO UEK ARI, 20 09 Siir tolapuutarha (city garden) is Maija Louekari’s brilliant line drawing which tells a tale of a journey from a bustling city centre to an allotment garden overflowing with flowers and vegetables. The pattern was originally designed for the tableware and textiles in Marimekko’s Hy vässä seurassa (in good company) product family.

S I I R T O L A P U U TA R H A cotton fabric S U K AT M A K K A R A L L A glassware KO N K K A R O N K K A cutler y O I VA tableware

O I VA tableware S U K AT M A K K A R A L L A glassware

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D I S C O V E R T H E N E W A R T O F P R I N T M A K I N G V I D E O AT youtube.com/marimekkovideo

K AIVO D ES I G N: MAIJA ISO L A , 1964 Maija Isola got the idea for the Kaivo (well) pattern when she was fetching water from a well.

Having dropped the bucket into the well, she watched how rippling circles formed on the surface of the water.

K AIVO cotton fabric  O I VA tableware  A R A R AT cushion cover

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AU T U M N/ W I N T E R 2015

# M A R I M E K KO LI FE

In March, Marimekko’s autumn/winter 2015 fashion collection made its debut in Tokyo. One week later, the collection was shown in New York, Sydney, Stockholm and Helsinki. See more pictures on Instagram and Facebook (@marimekkoglobal).

In May, we invite you to meet inspirational women from some of the world’s greatest cities.

Get to know their thoughts, dreams, style, and favourite hometown spots.

The autumn collection starts arriving in stores in July.

We will also invite you to share your moments of life. Stay tuned for more information – follow us on Instagram, Facebook and marimekko.com.

S TO R E O P E N I N G S I N T H E

J O I N O U R C U S TO M E R

MIDDLE EAST

P R O G R A M M E!

Two Marimekko stores were opened in Dubai, United Arab Emirates, in March and April. One in Boxpark, Dubai’s latest high-end retail district, and the other in Dubai Mall.

The Boxpark store also has a Marimekko café.

Benefits, invitations to events, the latest Marimekko news. Join our customer programme at marimekko.com/join.

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M I L A N D ES I G N W E E K

B A N G KO K & S I N G A P O R E

Marimekko presented its vision of urban living at Spazio Rossana Orlandi during Milan Design Week on 14–19 April 2015.

Marimekko is expanding – new stores in Southeast Asia!

In April, a new Marimekko store was opened in Bangkok, the capital of Thailand. The store is located in Central World, one of the city’s biggest and busiest shopping centres. Marimekko Singapore will open its doors later this summer at the Capitol Piazza shopping centre.

Based on the theme of Marimekko’s autumn/winter 2015 home collection Mindscapes, the creative installation took a close look at city architecture and the rhythm we live in. It examined how urban people can find moments of empowerment and peace in their hectic everyday lives by bringing elements of nature into their homes.

FOLLOW US: facebook.com/marimekkoglobal instagram.com/marimekkoglobal twitter.com/marimekkoglobal pinterest.com/marimekko youtube.com/marimekkovideo © Marimekko Corporation Puusepänkatu 4, 00880 Helsinki, Finland Tel. +358 9 75 871 info@marimekko.com customerser vice@marimekko.com w w w.marimekko.com The availability of products varies from store to store.

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© MARIMEKKO OYJ SUOMI- FINL AND AINO - MAIJA METSOL A 2014: “LUOVI” 100% CO

© MARIMEKKO OYJ SUOMI- FINL AND AINO - MAIJA METSOL A 2014: “LUOVI” 100% CO

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