ROR Magazine Lifestyles of the Admissions Professional

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Behind. A digitally colorized, highly magnified image of a virus. CDC, USA.

s we approach the second school year to begin during the COVID-19 pandemic, we are painfully aware of the many things that have changed forever. While most changes apply to schooling in general — readiness to go virtual, and precautionary protocols for in-person instruction, etc, some apply solely to the thousands of independent schools that exist in the country.

The pandemic changed the purchase power of a broad swath of the population, which means the monthly tuition for independent schools is now much more harder for parents to manage. To survive in a post-pandemic reality requires an objective audit of the enrollment situation, new strategies to keep up with admissions challenges, and concerted effort to retain the existing student body.


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