Prepare your Magento Store for Holiday Sales with Marketing & Sales Improvements Guide 2016

PREPARE STORES FOR

BLACK FRIDAY

HOLIDAY SALES MARKETING & SALES IMPROVEMENTS GUIDE FOR MAGENTO WEBSITE

INDEX OF BLACK FRIDAY SALES MANUAL You get to know the History of the Black Friday and the sales associated with it. As it is the best holiday and shopping season for the customers, the shop owners start preparing their websites/stores for this upcoming season.

Highlights of 2015 Black Friday sales statistics

Online shopping Trend - Black Friday 2015

Black Friday sales report: Adobe & IBM

Retail commerce vs. eCommerce

Social media effect on Black Friday

Online shopping predictions

Prepare Magento store for Black Friday

Marketing and sales improvement

What after Black Friday?

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INDEX OF BLACK FRIDAY SALES MANUAL The competition begins between the retain commerce and eCommerce industries as the shopping season arises. We have seen that every year on Black Friday, this competition reaches high level.

So, what happened on the Black Friday in 2015? Who won the game of sales: Online stores or Physical stores? Let us the statistics for online shopping, online spending, Mobile shopping, retail commerce vs. eCommerce and other stus in the contents to come.

Online Shopping

56.1 %

1656 mln $

The online sales on Black Friday 2015 was 56.1% which is 16.1% up as compared to the Black Friday 2014.

ONLINE SPENDING On Black Friday 2015, online spending amounted to 1656 million USD whereas it was 1505 million USD in 2014.

MOBILE SHOPPING

27.9 %

88.0 %

On Black Friday 2015, 36.2 % online sales were generated through mobile devices as compared to 27.9% in 2014.

B&M STORE VS ECOMMERCE As per the Salesforce 2015 Connected Shopper Report, 88% of customers avoided shopping from physical stores.

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2015 ONLINE SHOPPING TRENDS ON BLACK FRIDAY THE FIRST MOBILE BLACK FRIDAY According to Custora, year 2015 has seen a 16.1% rise in the eCommerce sales where in 2014 only 14% online traffic was observed on Black Friday.

MOBILE SHOPPING

400%

AROUND

77%

SHOPPERS

That Is A 400% Move To Mobile Shopping On Black Friday Weekend Of The Year. And Out Of These Shoppers, Around 77% Of The Shoppers Used Their Apple Devices And The Rest Of Them Shopped Online Through Android Devices.

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HOW SOCIAL MEDIA INFLUENCE BLACK FRIDAY SALES?

WHAT'S EXPECTED IN THIS SEASON ?

The shopping habits of online shoppers is a changes with the trend. As per the new trend in Black Friday sales, the customers are shopping and purchasing products through social media channels. In 2014, Black Friday and Thanksgiving Day collectively received purchases worth $74.6 million directly from social media channels.

This year, 2016, the online sales and spending on Black Friday, will break all the records of 2015. The expected spending on online sales will be 13.27% higher than 2015 Black Friday and that counts as $1876 millions.

2016

$1656 mln

.45

4 11

$9

3.

20

$

.74

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$9

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ITT

TW

E

NT

PI

ST RE

$1876 mln

2015 2014

K

$1198 mln

O BO

CE FA

$1505 mln

2013 2012 $1042 mln

2011

2014 AVERAGE ORDER VALUE FROM FACEBOOK, PINTEREST AND TWITTER

2010

$816 mln

$648 mln WHAT'S EXPECTED IN THIS SEASON?

In 2014, the average order value from Facebook, Pinterest and Twitter was $114.45, $93.20 and $90.74 respectively.

Black Friday has passed, you have sold many of your store products, earned a lot of profit, and now you are thinking to take some break before the Christmas day sales, then let me tell you that you are simply thinking Wrong.

CHECKLIST FOR E-COMMERCE STORE TO PREPARE FOR HOLIDAY SEASONS SALES

WHAT AFTER BLACK FRIDAY ?

A new record is formed on Black Friday shopping season, every year. In the year 2015, the online shopping took over in-store sales. 88% of consumers avoided shopping from a physical stores during that weekend, as per the Salesforce 2015 Connected Shopper Report. Shoppers liked to buy online effortlessly rather than standing in the queue to purchase their products in the festive season.

Black Friday has passed, you have sold many of your store products, earned a lot of profit, and now you are thinking to take some break before the Christmas day sales, then let me tell you that you are simply thinking Wrong. For you, it is not the time to take a break from selling but it is the time to prepare for the upcoming events and keeping in touch with your customers.

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