Beeston bid operational plan 2015

Beeston BID Operational Plan 2014. Updated January 2015

Beeston BID Operational Plan 2015 1

Beeston BID Operational Plan 2014. Updated January 2015

Key Objectives for 2015  To increase visitor perception of Beeston Town Centre now major tram construction is complete  To support businesses in gearing up for the Tram launch in Summer 2015  To work with Tram operators and partners organisations to ensure that Beeston becomes a destination for visitors and shoppers  To ensure that visitors have a reason to come to Beeston Town Centre 2

Beeston BID Operational Plan 2014. Updated January 2015

Marketing and Promotion Objective

Actions

Key Partners

Completion Date

Measure of success

Update

Creation of a yearlong events programme to encourage footfall into town centre. Including; Ladies Evening Food and Drink Weekend Beeston Bay and Party in the Park Christmas Lights Switch on

Contact event companies to confirm dates

Broxtowe Borough Council Yellow Bus Events Love Food Roadshow The Pearson Centre

Ongoing

Number of Beeston Businesses involved in events Number of people attending events

List to be complete by End of January

Stall it Beeston Farmers Market Arts and Craft Fair Carnival Committee Oxjam Committee

Ongoing

Number of people attending events

Initial meetings taken place with Monday Market, Arts and Craft Fair, Farmers Market and Beeston Carnival

Best Bar None Local pubs Broxtowe Borough Council Licensing Department

April 2015

Number of pubs signed up to scheme

Initial meeting with Best Bar None representative 09/01/2015

To support and where appropriate sponsor town centre events including Monday Market, Farmers Market, Arts and Craft Fair, Beeston Carnival and Oxjam music festival Support the evening economy by signing up to the county wide “Best Bar none� scheme offering free entry to levy payers

Agree budgets for each event Create timeline for the year to enable forward planning Work with market and event organisers on calendar of events and assist with promotion Agree action plan with Best Bar None

3

Beeston BID Operational Plan 2014. Updated January 2015

Production of 2x Lets go to Beeston Magazines per year with a distribution of 10,000 to shops and local residents

Attend the Nottingham Universities Freshers Fair and events organised by the off campus affairs team for students living in Beeston

Incorporate award ceremony with Beeston Business Awards Arrange meeting with designer

WMS Ltd

May and September

Number of people reached via social media and website views

Contact Businesses for editorial and advertising opportunities Arrange delivery to local businesses and homes Confirm stand with Nottingham University

Number of Magazines distributed

Nottingham University Student Union

September

Order relevant promotional material for stand

4

Number of students engaged

Dates agreed with designer

Beeston BID Operational Plan 2014. Updated January 2015

To expand the “I love Beeston� loyalty card

Continued promotion of the scheme to shoppers

Ongoing

Number of people signed up to card Number of businesses offering discounts as part of scheme

Tramlink NET Broxtowe Borough Council Travel Right

Ongoing

Number of joint promotions achieved

Nottingham Post

23rd April 2015

Maintain email distribution list

To work closely with Tramlink on opportunities to promote Beeston and its Businesses on the new Tram network

Encourage additional businesses to offer promotions Attend Beeston tram Marketing group and Chilwell Traders Group

Contribute to the overall marketing plan for Beeston relaunch Creation of an annual Meeting with Beeston Business Awards to Nottingham recognise achievement in Post the town Selection of judging panel

Attended all meetings and inputted into action plan

Footfall in Beeston town centre

5

Number of businesses entering awards Number of public votes

Initial meeting taken place and business categories finalised.

Beeston BID Operational Plan 2014. Updated January 2015

Creation of business awards categories Confirmation of venue for event awards evening Launch of awards To run a series of marketing Maintain campaigns through local contact with media including local media newspapers, radio and television

To ensure positive news stories about Beeston businesses and events are written and sent to local media

Maintainace of Lets go to Beeston Website and Social Media

Regular meetings with local press Monthly meetings with Press4attention

Nottingham Post Beeston Express Beestonian BBC radio Nottingham Gem 106 Capital FM Press4attention Nottingham Post Beeston Express Beestonian BBC radio Nottingham

Ongoing

Number of campaigns

Ongoing

Number of positive stories per month

Hex Productions

Ongoing

Number of visits/likes and followers

Audience reached

6

Beeston BID Operational Plan 2014. Updated January 2015

Creation of an online shop Creation of on the website to sell I Love additional page Beeston Merchandise on site including back office Production of updated Work with “Beeston Guide” including public transport car parks and public companies to transport links to the town clarify routes to tie in with launch of the tram To promote the positive Creation of biwork of Beeston BID to monthly both levy payers and the newsletter public Monthly enewsletters

Hex Productions

Completed January 2015

Number of items sold/visits to page

Public transport companies

Summer 2015

Number of guides distributed

Ongoing

Number of businesses engaged

PN Design

Number of publications produced

Inclusion of a “behind the BID” section within the Lets go to Beeston Publication Representation at the “Beeston Continuum” meetings to discuss future plans for the town

Beeston Civic Society Matt Goold/Beestonian Broxtowe Borough Council

Ongoing

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Beeston BID Operational Plan 2014. Updated January 2015

Improving the Shopping Environment Objective

Action

Key Partners

Completion Date

Measure of success

Progress

Continue to grow BITC Healthy High Streets Campaign

Regular meetings with Healthy High Streets group

Business in the Community Boots Santander The Co-op

Ongoing

Completion of Healthy High Streets measurement tracker using set criteria given by the scheme. This is then compared nationally

Meetings scheduled for 15/01/2015 and 15/04/2015

Creation of 12 month action plan for the group around the themes; Boosting Footfall, Reducing Vacancies, Returning Pride Creation of positive news stories/successes of the group Encourage more corporate businesses to

8

Beeston BID Operational Plan 2014. Updated January 2015

Creation of Hanging Basket and floral display Scheme to be entered into East Midlands in Bloom 2015

become involved in the group Contact Plantscape Look into alternative options and costings Contact East Midlands in bloom for details on entry requirements

Plantscape East Midlands in Bloom

June

Number of baskets Score in East Midlands in bloom competition Positive publicity from the campaign

9

Beeston BID Operational Plan 2014. Updated January 2015

Business Training and Networking Objectives

Actions

Key Partners

Completion Date

Measure of success

Creation of training and networking opportunities for Beeston Businesses

Identify training needs

Beeston Network

March 2015

Number of businesses attending the events

Creation of a retail guide for businesses in partnership with Nottingham City Council in the run up to the tram launch

Agree guide with Nottingham City Council

March 2015

Number of businesses engaged in the retail guide

Voluntary Action Broxtowe Nottingham City Council Kerching Retail

Arrange for training evening to hand out guides

Number of businesses attending the training events

10

Progress

Provisional date set for training event

Beeston BID Operational Plan 2014. Updated January 2015

Safety and Security Objectives

Actions

Key Partners

Completion Date

Measure of success

Progress

Creation of a crime reduction partnership to aid information sharing and crime reduction on the town centre

Creation of logo for the group to be used on all promotional material

Nottinghamshire Police/Beeston Beat Team

Ongoing

Crime statistics

January meeting taken place

Number of businesses signed up to the scheme

Arrange dates for monthly meetings to be hosted at the BID office Provide administrative support for the group as and when required

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Name chosen and logo created