Paula Scher Brochure

Paula Scher @

MoMA

Wed. 4/6//16

11 West 53rd Street New York, NY 10019

5pm - 11pm www.PaulaScher.com www.MoMa.com

The Des ign

S cher’s des decades ign career spa ns w tities fo ith work like id four r MoMA en,t T h e at e r , and th he Public e Metro Op era. politan B as e d o n A Russian c on s t r u r t d e c or a n d ct develop ed a typ ivism, she o graphic tion. Th so es outmod olution emplo luye d ed typ e faces in designs to h . Her ty p ography er inf luenc was ed structiv by Russian con ism wit hout im its style itating .

“I Figured Out

Every Identity I’veEverDoneInA Taxicab”

About

“The Goal of Design is to raise the expectation of what design can be.”

Being at the forefront of graphic design for four decades, she began her career as an art director in the 1970s.

Paula has taught at the School of Visual Arts for over two decades and she is a recipient of the National Design Award, AIGA Medal, and a member of the Art Directors Club Hall of Fame.

FamousWorks 1

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1. The cover of Paula’s MAPS book—which features 39 paintings, drawings, prints, and environmental installations— unfolds into a poster 2. The Diva is Dismissed (1994)

r e h c S a l Pau 2

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3. Swatch Swiss campaign (1984)

7 4. New identity and promotional campaign for the NYC Ballet, one of the largest and wellknown dance company founded in 1933. (2008) 5. Paintings of MAPS, currently on display at Bryce Wolkowitz Gallery in New York, double as complex infographics that visualise a number of different topics.

6. Logo and brand identity for Citibank, the largest financial company in the world. (2002) 7. Unamed Typography Poster

by Paula Scher portraying Fork, Knife, and Plate.