Chiropractic Products Magazine

THE LEADER IN PRESENTING PREMIER PRODUCTS TO CHIROPRACTORS

For Over 15 Years

Commit To Quality Care With Electronic Health Records

ISSUE TWO 2020 • WWW.CHIROPRACTICPRODUCTS.NET

TURN THIS Here’s how:

Reduced waistlines = Increased bottom lines!

PATIENTS

PRACTICE

Week 1* Average Average Body Weight Loss Size Reduction

8.82 Lbs. 6 In.

Week 6* Average Average Body Weight Loss Size Reduction

28.6 Lbs. 20.2 In.

* (Based on 573 Participant Study)

2 Patients Per Week Earn $5,600 per month CASH

10 Patients Per Week Earn $28,000 per month CASH

INTO THAT Help your patients become less dependent on prescription drugs.

Help your patients break the bad habits that caused them to become overweight.

Help your patients learn how to shop and eat healthy foods that promote long-term weight loss, health, and wellness.

Help your patients reset their BMI and BMR set points.

Help your patients reduce physical, chemical, and emotional stress.

Help your patients change their lives.

Help your practice simply and effectively increase CASH revenues.

It couldn’t be easier.

Call today & be set up in as little as 48 hours!

877-377-7636 l www.ChiroThin.com

Does Your Pain Cream Only Provide Temporary Relief?

DEFEAT PAIN, DON’T MASK IT

Fast, targeted Active Again Pain Cream reaches sore muscles and joints within minutes.

Superior absorption and clinically proven pain relief provide both short and long term relief.

Active Again Pain Cream does not just temporarily mask your pain, it defeats it!

Active Again Cream Improves Postural Stability FATTY TED TYLA A CE AL WITH STUR T N IN O N P E M UTIO TREAT M ON STATIC RE DISTRIB TS OF A U EFFEC OPICAL CRE TAR PRESS HRITIS 1 N T SON, ANDER ACID T ITY AND PLA E OSTEOAR 1 RY A. 1 EFFE Este rifie d Fatty Acid NCH, E H, J N. F1RE Com plex . MARES CAN M STABIL TS WITH KN 1 UN L D 2 CAR , , Impr oves Wal king NGER VOLEK ESS, N Perf orma nce RATAM RY N. MESSI EZ,1 JEFF S. y, PATIE 1 LAS A. obiolog AR ÓM

5, rch, 200 g Resea ociation nditionin g Ass and Co Conditionin ength & l of Str ength Journa National Str 2005

19(1),

1

115–12

B ur G and Ne 1 ,1 NICHOE. JOYCE, NA L. 3 dicine, EMER IN, A ysiology School of MeJK ise J. KRA ,1 MICHAEL TYN R. RUB SLINK JR ent of Ph , MD, B Singh , PhD, and d ExercUdani 1 MAR ERIO 8.

WILLIAM Departm icut 06269 of Health an M Torre liza, M Crabt L. HES AN, P. TIB ia 9212 y and ERT ect t ree, BA, G Zhang , DAVID EW J. SHARM ,1 AND ROB nesiolog Storrs, Conn 2 Departmen ego, Californ PhD. Ki of t Di t, 0; RE San 0603 rtmen Connecticu MATTH SALVEST x, Inc., ecticut y, Depa Objecoftive: DO nor- To determine the benefi borator University of ington, Conn 8; 3 Imageneti RICAR t of low ance La 62 py, rm rmance a

dose oral esterified fatty perfo functio from acids (EFAC) on n and ng up n andr pain in subjects with moderate osteoarthritis of motiosuch as getti (e.g., greate range ce 10, (OA) of the knee. to joint c balan irs (8, ily living itations ivities of da and dynami ending sta nts with esc patieods: uc, mal act lking, static ascending/d Meth ess stiffn wa ther ind93 subjects were evaluated ), and chair, tamess . Messing in and y, which fur ce limitaay at R. baselin Ra pa , . sw e, to and lek again at 4 and 8 weeks J., N.A Joyce, B.N consum rman ing J.S. Vo postural In response re sedentar perfo erly placebo er, W. after eldeither Gómez, ent with a ceal ). (n=46) or EFAC (n=47 Kraem erio, M.E. , A.L. ACT. 14, 16 to become mo d function e of OA in the tamin). Evaluations included ity and ABSTR , D.P. Tib , M.R. Rubin ects of treatm d an ace VAS timed idenc the 6-minute al stabil rian ch aswalk, s), pain scales OA ten e atrophy high inc AndersonM.J. Sharm sslink Jr. Eff static postur ee osteoarth ons su ugs (NSAID , WOMAC, the Leque scl of , He ates mu nsidering the ing medicati toryother dr sne Algofunctional Index French e, and R.L. ical cream on ients with kn The purpose s uc mon tre measu resthe (LAI) and of knee function. tions. Coion, pain-red anti-inflammave been com Salvestrfatty acid top bution in pat –121. 2005.— ects of 30 day ses rea ty tri ha lat al inc d tors popu nonsteroid tylated pressure dis Res. 19(1):115 mine the eff cetylated fat NSAIDs icity, an 2 inhibi . r planta ength Cond tion was to exaconsisting of ssures in paophen, looxygenase- nged use of and renal tox ). Thus, pre olo 4, 31 rty pas tis. J. Str t investiga topical cream d plantar (2,ts: effects Resul and cyc However, pr ees. Fo of sen an 93onsubjec dicati al side matrix or ts completed the study, meAll both kn igned to 1 the pre ent with a al stability ments. strointestin of cartilage one or ass ents and between-group compa ga atmstatisti A; N ects. of treatm static posturritis (OA) of re randomly cally risons indicated risk of ibit synthesis ernative tre a

that cant impro acid (CF signifi side eff rnal of ess ful acids on h osteoarth knee OA we ylated fatty N 20; age evement in Jou alt Streng rm inh fitn y of the s for ma 2005distan ut ha wit and Con cet (P; bas with of balNationacethwalke dditi ponent group inonin tients 6 minute treated ed exist tients witho d com ntrolat l Streng ups: (a) (b) placebo occasions: (a) ting ne gnosed Co gro g Resear s in the EFAC dia .

2 the weeks ate pa th & Con OA (+232.57 ft v. -119.01 rel fit lar, vitients l treatment 7 years); or ch, 200 on 2 consis ditionin t bene is one skillth knee t on vestibu ; and ft, p=0.0002), tested period included g Associa 5, 19(2), 475 wi tha ent 4 weeks nts 2 topica 62.7 11. tients were 113.76 ce s en atm (+330tion ft, p<0.00 ssing ic-and 8 .09 ft v. - –480 Balan ited in patie t is depend Pa day tre ). Assessment plate to weeks (+537.42 ft v. l proce in, 01), 20; age art ce years). lowing a 30tra bu 5 lim for (T2 x cen P a 10.

E -105.5 pa en ; TYLA 7ft, p<0.0001). Average re uts severiSe is oft quite comple 64.6 ), and (b) fol twice per day protocols on gth, COn. ). tyvedecreased sociated TED pain sory inp ion len cantly in the EFAC group line (T1 application iet standing total excurs re distributio ance is d somatosen response (14e weakness as ilitysignifi via ATTY ENTHon all 4 VAS an scl statistiinstab motor was al, items mu of cream 40-second qu ssure (COP) ntar pressu COP excursiont or s te su after O ral ), cally ep CID 2 ria weeks L superi pla stu d , 16 and O adric prop EDUC 20- an center of preand forefoot uction in the no significan te to po e acuity (14 tic oror across all VAS items and qu the ap PICAL at 8 weeks compa as re UNC sta ESsubjecAts who contribu rio mage, red to the receiv ceptived placeb measu and rearfoot nificant redat T2, where nificant differ r TIONA undero (p<0.0 ular da of the knee sig REAM with 2 to p<0.0003).

IN AN d prop uilibrium nts an velocity, A group, a re observed group. No sig efoot planta , l tie OA L All other pain and functio ER eq t pa D MP CF with contro to-for ty we ITH wever n thachang the P RTH signifi n scores and me , FO In the motor ty to maintain en or es showe showcant of ROVES d veloci observed in rearfoot- at T2. Ho t-side R eri s d R an or from M ost los be IT aci s ANCE op ls (14 baseline to end of treatm IS rfoot, length es were group WILLIAM or lef ent ot, rea re anter hed contro d aruced cap ditions. It ha te mo either in rightboth ntar efo IN KRA in red be groups for pla EME betwe ed to differencJ.me but atc en-gro ot an R, no significant ervNIC ignated tra NDIVID c con up matoi nces efo e-m CARLencM. AS t for WILL es in a indiA. were obs nts desHOL up were found. dynami hritis demons ay than ag both rheudiffere RAT to-lef dat MAR ve No IAM AME advers UALS htratios ha ipa ESH ese SS, g e rig events J. sw tic th re , art M.stural JEFF KRAEM were IDthe ups. Th am consistin JEFF S. P. TIBE kneeREY pressu group of par DAV nts wi en shown to teroposMESSING tie ER, 1 N reported. h groRIO l po ANDt,ERS ITH ents in in bot pa , MIC pacre be ON, V an era ER, sub l vem HAE OL in ICH a ve DUN lat 1 ica fac ed EK L E. JOY the in ha OLAS dio CE,30 erDUNCA , DAVID impro CAN erv FRE h a top bility ). InRYthe kneeConc A. R witNCH, MAT , BAR inant, ios were obs N. ent quiet bility in may be ov t N RUBIN,dom tural sta ANA THE 16, 29 n: Subjec during J. ve OA of N.postural stalusio RICARD N. FRENCH, 1 P. TIBERIO, 1 ATAMESS, 2 CAR L. GÓM treatm ves static pos ts igh re rat with moderate l reason andMAR n relief p W e’s we impro SHARMA in MICHAE MATTH pressu t 30 days ofEZ,imJEFF OA ofOthe pro L M. SILV S. to paiEK, thritis N,red knee potentia shifting on pain asTYN y hel ds who uction MARESH 1 dueVOL ESTR L E. J R.e compl receiv J. SHA edEWesterif e E, 1 AN cate tha ted fatty aci presumably ent ma and ROBERT L.toHES ex achiev OYCE, 1 iedRM 80% SLINion (29). On nd fatty t impro 1Human educsignifi ing via D ROB tha cant to red AN, 1acid r treatmOA. BARRY , JEFFREY A. OA n ect cetyla er Per sta ABSTRAofCT. K nte vemen ER ee ow M Jr g dir for re, ord ts cou kn T AR sh in h their mance La nal self-ef N. L. HESSL ssu and Sch TYN R. A durin b in with terior been limb lim over-the-of people wit signifi ool of Me functio ficacy bor RUBIN, 1 MESSINGER, 1 NDERSON, 1 ter of pre tients has reduct INK nsation ptomatic a ., the . Such JR 3 with ity re, cen Exercise g. Itcant in their (i.eion dicine, Un atory, Departm coupled ANA L. compe standing se trainabil compared r pressu din matic limb with bilateralg knee pain ent of Kin less-symskeletal loa ivewho GÓMEZ 1 with rsity receiv those e, Th planta 92128. Scienc exerci to the of Conn , e Co esi Objective.the ed sympto with al sway, llege of patients b durin ectplaceb To exam icut, o. ology and . postur New Jer sociated uction in the in for those g to that lim e knee ORDSine the effect of sey, Ewing Storrs, Conn Department of pa a functional perfo KEY W balance din reliev ecticut 062 Physiolo , New Jer pain red most severe rmance in patients topical cream consistin ater loa ent that can ater weight gy 2 gre 69; g standing of sey an dis the cetyl in d De s 086 Neuro ABSTRAC diagnosed with ive partm with ated ult joint fatty 28; 3Image and in gre a treatm n OA) res ).acids netix, Inc ent of Health anbiology Thus, on may result improve static d Anderson,T. Kraemer, W.J generat osteo millioitis knee (OA 21 arthr ) of ga it (17 ., San Die OA d one Methods. Forty RODUCTION is (OA) is a demo ld an or withknee D.N. Fre J.S. Volek, D.P ., N.A. Ratam re than ) and is go, Califo s. lly, cou normal patientsboth ess INTpatients diag AN, rit nch (22 . Tiberio ect potentia rnia vestre, and , M.J. Sharma , M.E. Joy, C.M. Maresh, d to affknee States mechanical steoarthnose topical treatmen ATS pain in tion, which, bility. itedOA J.A imatedwith Un n, ce, R.L. Hes 115 wit were d t groups: EEV rand an bu the gen- assig h menth slink Jr. M.R. Rubin, A.L B.N. Messinger . sta (1)estcetyl ease deomly INTRODU distri ated ned als in A cetylate stural placebo group (n zymatic (CFA , N SR . Gómez, fatty poone ding to in individ ol reduces pai n A cto CTION of lea 2 mo mi d individu rized by en maacid x, R. fatt IN n na = 20; age ) ual (n com and Siltri y acid dy = 20; s wit improves 64.6 10.5 SR 480. 200 ar e most ing lim-age 62.7 ± 11.7 yrs); baseline (T1), (2) lulyrs).

N,or functionaltopical cream characteex± 5.—Thi h arthritis. J. Thnts 2 cel Patie A ). ste tra ny -1 R Str s (2) oar stu (27 were investi 30 perform indy conduc ength thr the initia age after 70l8til accompa tested on 3 occasions END ionmonth :1car ted in our gation was an Cond. Res. 19( ance wn of tive join itis (OA) is a application twicbreakdomin treat 9 witth G ct men : lar n (1) ;2 A ess (T2) pro t icu 2):4 ext of 2 lab , and (3) after 30-d e pernday gressive, art stiffn .N 00 . in d fu of 21 milliondisease estima of cetylatetreatment with oratory in wh ension of a pre 75– 2(T3) andssme .Vay degeneraol are "up-and-go" from treatment of cream ted to pa Asse ich we vious a eratio nts included knee ind on an sho matms III, M provinrg d fatty acids was topical cream a pto chair stiffness, (19). The mo ividuals in theaffect more tha moti (Celadrin wed that 1 heu and stair climbing te functional per NG e of motion (RO effective n st commo Orang anterior reach.J Rsym tisaf(OA United ) consist for red , medial stepM), timed nge of form to norma reduced joint ) of the STR States days2004). knee (Kr ance in individ ucing pain and ing range of n symptoms cian We wan aemer et are pai ARM down test, and the unilateraln knee ra as gettin l activities tha uals wit motion, d 68 hcom ysipou ted to ver n, h osteoar imt al., Jou g nd wou 30 an uded p in ify that rnal of AVID thri)o ing/desce up from a cha are a part of and limitation D A ld at Rhe , the F pro Results. For stair dai s ir, cl therapeut umatology additio d duce ly walking, K Jr bilitating nding stairs (8, s (C , climbing ability e an ations in I). balance, living, such id IN pre-post ion ic effects. We a similar percen n of menthol in L 9, ac effe 11, S to el and and exp observed at T2 and u A ex erimental des used a single treatage of improv the treatments cts of OA, the 12, 24). Becaus ascendtty Individ HES R the up-and-go test, significan . at bas33). Eval Index (L T3 ERTpare ement ee fl ual re is a that ben e of the tment gro ted tfadecreases to examin harmfu kn11. dU sios ndiagnosed withign need significant betw ROBcom efit de5 te nrs) yea l uated inaltime ATH to T1 in the CFA groupofonly cety. laThes OA of the e % treatme up with a and were TM se in theex een grou ARSupi tioning side effects. Im individuals wit for alternative ; n = ctional nt cha elbow r(Nthe severe pain kne (N pro por e diffewrenc ne ROM of the knee ere ev group, whereas no RAJ Bps. increa in kneeageen 10; age nges. efit es adrin Algofun t 3fo 8; age, 59. (e.g., OA, rheeum hance the fessionals, suc tant for str h OA withou 60. , 66.4 01) ength t t differenceAwas OA A (Celwere e ben s increased at ee e h CT. obse abi em , anc ).16.8 years) wer 1 18.2 years) atoid arthrit < 0.0 rovemen provform test, significant e th One pot lity of individ treatments wo and condirved uesn TR kn T2 oand is) of CFA inin CFT3 in oine tsbefore and and wri the e tested (p eq A). bo grou p ual place r ent uld m im improvem ic t L p s cre ial n to st ABS ent was obse (O the er also en.1 for am e n after 1 wee (N an treatm exercise. al 2 pain etrved ritis use of ora ro p. =For consistct ioof 31)the an the unilateral anter d thial step-dow med ing nificn ported imfunction group (-twi k of trea and functional 10; n l and/or ent that has that T2 andwT3 h ch g To d eo ce aci cety n , fu it per ds si ar ; late l ior reach,ctsigni tme per day e. s (10 com sho a . Inruind with a dmtoetry mev eral ited p re wards lacebo nts T1 in CFA nts ostt improvem le oilpare d g ividuals dwitfatty acids and nt have bee , 15). Cetylatedtopical blend of wn promise is group and in only uFor je iv witfican topical in sta ib ie o io h b h ab n ro grou ry at ir-c d me p g o p.

O ent to n et o p h lim cet ex ma nth monounsa shown to knee OA the left legnin an ncem(ab bing abi ylated fat at out ol app er ts in rats ith grved forCboth our bo (vegwas FA legs shift t in the tur provide wobse CFA group were (5) 12%), bal lity (about 12% , significant imp lied otion ranam Neith in CFA ge of mo patie theSplace protection ated fatty aci ty 01) en ce p. m ixty-fboplagrou of motion and have bee How ance and rove), ‘‘up-an significan with ovem otionever, the of m antiininflpai tion ds .1°). (p < 0.0 provem tly grea aga n d-go’’ ted impr nge n. In ind (about 3.5%) wer strength (ab of grou trea ods. ter than al (10). We and reduce pai shown to increa inst arthritis ther nge bo o (1 ents obse im in out 16.5%perforividuals e observ significa recently n Meth ming ei ee place nee ra onsteroid ra wit nptsfor both ), laceb nificant modestrved ed, nt of a pro reported in individuals se knee range Conclusion. Use spectively) improvement h severe pain of as were reduct and n t in k g pri en p legs. patie nsu ent, kn with kne . s in dynam ion the of a CFA co reduced etary blend of that a topical emen e use of dia e OA ays, ients giv ated a si ared to a muscular and, isom v m topic d ic (about elbow and wri s In etric (ab cre cet pai al ss ro cream am yla 8 ability to ascend/d n p end and ted 6 th st, p consis out 33 22 and uals wit at urance fatty aci improved m asse Neither anipal indic escend stair fteris an effec h knee co Itreat ds signifi ting an im ative to to p tive men group dem were observ and 42%, respec 24.5%, res A physica M t A for s, abili OA es imp impr ay L ed, r, s. ed grip can balance. (J Rheu ty ovin (15 d l fun rovem toprise lt tly rn ROM, te strength orSA. onstrated sign as was a red tively) local ar from e ). In tha knee rovid an g matol 2004;31:7 alte t study, ction in individ g,r 68 performa ents in stair-c uct Resu67-7 , U maximal forc ificant com ses to thsittin al Cenment wit we report FAsitp dow limbing changes ion in pain. e °) 4) ) afte walko,and , ChAa topical cre e produc edic ability, menth in pain nce, and knee ed acute in maxim b C may b n, and unilateral tion (10.1 nt respon .4 points iegool was simen timed within 30 ran ter, am al D the M functional ilarly effe consisting of cety. One week of place 5 topical FA minutes ge of motion and ‘‘up-and-go’’ San elbo treatal C ctive for , and lated fatt cre Patie group (icper formanc ed to knee. C a reduct red Inc., y after 30 am. Addition of the first tre w,ed USA ion e mpar wrist. The e in individual ucing pain and acids and atment al improv days (i.e etix, D, kMonand wor CFA rnia, , s with art improving with thi tre en M . Co A of th o % 7 ., em atm , cha cre the n 2 if ent ag n am nge o ent s hrit s were al s to determ compouJu ndly hO . y Im obs knee OA . However, we was applied without were consistent is of the knee, clusi o, C endra less ine the twice per erved menth , wit ittedimp yte b Con ients wit t of OA Dieg , our dat . Nag velopment and the topica examined only day) of linC ubma supportact of menthol inol. Further workhisour prior en ind l cetylate M.V , San to C such a cre needed the use 50. Sd fatty acid in pat e treatm this top al stage. Recentcream used wa ividuals with Cyte 21ent of tures; ica s arded ical cre am. Nevertheial for exe s (with or wit a topal Clin A 9pot analgesic l cream. Menth ly, menthol has only in its deam for th k Ven t aw hou ic rcise tra and o, C ining iniolotgmenthol) for consisting of ntrac pain (6). properties, the ol has been sho been added to esslin nCyte.

Dieg tures KEY WORD r enhancing this pop H co , en an em la reb Th wn erefor y red id S. fatt cu ulation the to tension arch 1, S PhD hD, Cli quality ink V of our pree, the present ucing the sen possess of ep s, oste of life ltys acid iovas oils .

0169 a rese P g III, rdoar sat purpose inv Hessl u sh , phy3sical ox 5 t by was to exavious research estigation wa ion of fiitis stron arathur, of ca t ofthr 1-4 . Res From sisting perform s an (15).

PO B mine the Arm in par B ence of ance, egase en effects of In this study, ex; D. hD; R. k Jr, menthol, cetylated fatty orted incid mpon e om oid disea a top our ScD P aci esslin Supp uals wit on pain and fun ds, along wit ical cream con ronic e a lower main co (DHA) arrheumat n k Jr, evatsan, R. H , 2002. ch in h h f ctio r. the kne sl e ee o nal D e add h es re OA several tion oils hav PA) is th noic acid uals wit have b ed individual for 1 week. performance in ition of ts to ruary 14 R. H al; S. S en es v In u ind s rr add q re sh with sev es ip ivid ae id (E re Feb ere pain ition, we recrui Man the p igh in fi ic acid cosahex at indiv outcom id) confe . A r print cepted (e.g ted fo re ., o o h diagnosed ress ision ac rtant g diets pentaen r, and d dicates11th although stoleic ac tablished with o p Add es 8v o im sa 08 l Thera Perform nter, Fa Jersey Human ent of Physica t Health CeEwing, New icu Departmty of Connect New Jersey, of Universi The College h, J.A. ce, res ien Ma . .

Sc , C.M er, D.N

1

Why Active Again?

Great Science Great Results

AC M F A

Effect of a Cetyla ted Functional Mobili Fatty Acid Topical Cream on ty and Quality of Life of Patients Osteoarthritis with

O

cid tty A

Fa lated Cety arthritis o te s O

Active Again Cream Improves Mobilty & Quality of Life

prov s Im

e Kn

ee

tion Func

in Pa

tients

HopeScience.com

P

A P

Researc

T

I I

h Note

C

W

W

with

O

, yri not n is consumin at eico precurs search in tion .g., m was th sitio ta mpo ividuals shown cosanoid inical re plemen y acid (e f action o p n cl tt id co d ei tty ac e that in ently bee EPA, an gical and DHA suturated fa echanism ry fa d at . m qu sa Dieta ch indic as subse e benefit pidemiolo EPA an monoun er, the 7 ev resear se2-4 . It h protectiv ids5- . E dietary tylated 12 . How ce disea ing this d fatty ac efit from that a tis in rats n id prov nsaturate also ben as show ced arthri u poly tis (RA) tly, it w ant-indu v en arthri ble. Rec nst adju varia ction agai prote

; re 2001

F

R

Active Again Capsules Improve Walking Distance & Reduce Pain

Active Again Cream Improves Functional Performance

475

Active Again Capsules Improve ROM & Quality of Life

866-NATURAL (866-628-8725)

Tired of Wasting Money On Joint Products That Do Not Deliver?

Active Again vs. EFAs Active Again and EFAs, or Esterified Oils vs. Essential Oils, sound similar, which has led to some confusion. These are both food oils, but not the same food oils. For joint health Active Again research has shown far better results than the research of EFAs, omega and fish oils.

Active Again vs. Glucosamine Marketing of joint products has resulted in a lot of confusion and a lot of wasted money. So let’s clear it up by comparing Active Again research to glucosamine research. Active Again is supported by research published in top medical journals.

Glucosamine, however, has shown minimal, or no, benefit when compared to placebo in well-controlled clinical trials.

DEFEAT PAIN AND RESTORE JOINT HEALTH The Science Will Move You!

CALL FOR NEW ACCOUNT SPECIALS Thousands Of Patients Are Benefiting From Active Again – Are Yours?

HopeScience.com

866-NATURAL (866-628-8725)

contents 10 14 24 38

16

Commit To Quality Care With Electronic Health Records

by Dr. James Pamplin

Products Review A Roadmap To Help Patients Achieve Functional Health

by Dr. Bill Hemmer

Advertisers Index

26

Volume 20 â&#x20AC;˘ Issue Two 2020

Publisher Associate Publisher Editor-in-Chief Art Director Business Manager

Henri Nuber Lucy Butler Vicki Nuber Bob Payne Jackie Richard

henri@darickpublishing.com lucybutler@telus.net vicki@darickpublishing.com bob@bluezstudios.com jackie@darickpublishing.com

Advertising Henri Nuber, Darick Publishing Phone 714-998-6242 henri@darickpublishing.com Chiropractic Products is published for the chiropractic profession. Its purpose is to help market products, services, and equipment that can benefit chiropractors and their patients. This publication does not endorse in word or deed any of the products found within its pages; it simply presents information that requires the reader to assess for validity of content and merit. All rights reserved. No part of this publication may be reproduced in any form without written permission from the publisher. Entire contents copyright 2020 by Darick Publishing Company.

Chiropractic Products is published monthly by Darick Publishing Company, 18074 Truman Way, Yorba Linda, CA 92886.

6 Chiropractic Products â&#x20AC;˘ Issue Two 2020

Why subject your practice to a life sentence?

Wouldn’t you rather spend your money on something… fun?

Over your career, ECLIPSE® can save you $60,000 or more in monthly payments alone!

And that’s just the tip of the iceberg...

More experience running our own busy multi-disciplinary practice · More experience growing small client practices into behemoths · More experience working with payers, auditors, & investigators · More experience saving you money · Thousands of practices · Tens of thousands of users.

1.352.488.0081 · www.INeedECLIPSE.com ECLIPSE is a registered trademark ® of MPN Software Systems • Copyright © MPN Software Systems 2019

From The

PUBLISHER

M

aking a commitment to provide nothing but high quality care shows your patients that you are a chiropractor with a genuine interest in raising the quality of life for those you treat. It tells them that, as a healthcare provider, you put them first because you’re willing to invest the time and effort necessary to make sure they’re completely satisfied with their chiropractic sessions. But making your patients happy doesn’t just benefit them; there are distinct advantages for you, the practitioner, as well. Our feature piece by Dr. James Pamplin outlines how the right software and hardware can help optimize not only the quality of care you’re able to provide but also your practice’s profitability.

In This Edition In A Roadmap To Help Patients Achieve Functional Health, Illinois chiropractor Dr. Bill Hemmer discusses how functional health recovery begins at the nutrient level. He subsequently outlines, in 12 steps, a strategic plan for helping your patients achieve functional health recovery, no matter their current position in their health journey.

And be sure to check out our Products Review section which features top-notch products, equipment, techniques and services to accommodate your practice requirements.

We encourage you to consider these vendors and our other advertisers for your purchasing needs; they’ve invested their resources to offer you quality tools that can help you improve patient care, practice management, practice building, and ultimately the profitability of your business.

To your good health and success,

Henri Nuber

Issue Two 2020 • Chiropractic Products 9

Commit To Quality Care With Electronic Health Records

by Dr. James Pamplin

aking a commitment to provide nothing but high quality care shows your patients that you're a chiropractor with a genuine interest in raising the quality of life for those you treat. It tells them that, as a healthcare provider, you put them first because you're willing to invest the time and effort necessary to make sure they' re completely satisfied with their chiropractic sessions. But making your patients happy doesn't just benefit them - there are distinct advantages for you, the practitioner, as well. In fact, one piece of research found that higher levels of patient care are positively associated with the success of your chiropractic practice and the profits you're able to generate as a result.

Patient Satisfaction And Your Bottom Line In this research, U.K.-based research firm Deloitte assessed patient ratings of hospital healthcare services for a period of six years (from 2008 to 2014). What they learned, after reviewing patient experiences, is that

10 I CHIROPRACTIC PRODUCTS• ISSUE THREE 2018

10 Chiropractic Products • Issue Two 2020

healthcare facilities which earned "excellent" ratings had 2.9 percent higher net margins than those with "low" patient satisfaction ratings.

And it doesn't stop there. This same study also found that healthcare agencies with higher patient satisfac­ tion ratings "earn disproportionately more than they spend compared to those with lower ratings." So how can this finding be translated to your busy chiropractic office? The happier your patients are with their care, the more you stand to make over the lifetime of your career.

efficiency by reducing human error because various software controls eliminate the need for healthcare information to be manually input into the system. EHR macros also enable the user to combine tasks, saving time and improving productivity. A Graphic User Interface (GUI) im­ proves cognition. A publication by the University of Maryland's com­ puter science program explains that "a good GUI makes an application easy, practical, and efficient to use."

Improve efficiency, improve patient care, improve profitability.

One way to increase your quality of patient care is by using electronic health records (EHRs). These types of systems benefit your patient in 4 different ways: more efficient docu­ mentation, faster records retrieval, more patient control, and automated health-related reminders.

Faster Records Retrieval

More Efficient Documentation Providing your patients higher quality care requires that you achieve a certain level of efficiency with your documentation. EHRs aid in this

Have you ever had a patient discon­ tinue your chiropractic services only to return years later? When that hap­ pens, are you able to easily access this individual's past records and thereby accurately assess his or her condition and how it has changed over time? If you use an EHR, your answer to that question is likely affirmative. However, if you rely on paper files to house your patient re­ cords and documentation, it's highly probable that retrieving the patient's

file requires a trip to the deep, dark recesses of the basement...if you' re able to locate them at all. This is an unproductive and unnecessary use of your staff's time. EHRs keep your patient records at your fingertips, no matter how long it's been since you accessed them, and also give you quicker access to patient records, whether your goal is to read them or update them.

More Patient Control Patients experience a higher level of patient care with EHRs partly b e ­ cause they have more control over their own health and recordkeeping.

For instance, patient portals allow them to access their records any time of the day or night, not just during normal business hours when the office may be busy. Additionally, by offering online scheduling and the ability to complete digital intake forms, patients are able to manage these tasks when it is convenient for them. This eliminates your patients feeling rushed, and thereby makes their documentation and decisions more accurate.

Automated Health-Related Reminders EHRs also offer the important benefit of automated health reminders. Pa­ tient reminders, provider reminders, and office reminders all help improve the quality and continuity of patient health care. Reminding patients of their appointments and the impor­ tance of continued care "can help individuals manage their health and health care," says the U.S. Depart­ ment of Health & Human Services, adding that these types of electronic notifications "serve as a liaison between patients, providers, and the health care system."

Provider reminders are needed to aid the practitioner in their clinical deci­ sion-making, e.g. an alert to re-ex­ amine the patient after a set period of time or an alert that a treatment is contraindicated based on a medical history. Additionally, office-related reminders helps staff monitor and

take action on special appointment or accounting needs. Needless to say, most all patients would appre­ ciate being advised of a growing balance or an appointment that can't be met. Moreover, these reminders make managing administrative and billing information much less stressful for your staff.

Providing a higher level of care increases the value of your services to your patients, ultimately increas­ ing your profits as a result. Using an EHR is just one way to raise that level, yet it's one that does so from multiple standpoints, making it more effective than other patient care improvement options.

Hardware To Use With Your EHR Maintaining your records via an elec­ tronic health records (EHR) system offers many benefits for you and your chiropractic patients. The University of Florida's Morsani College of Medicine outlines just a few of the advantages of electronic patient files, some of which include making fewer errors; greater ease when keeping track of patients' conditions and overall health; improved doctor-pa­ tient communication; and having immediate access to patient informa­ tion, thus saving time and improving productivity during and after treat­ ment sessions.

That being said, there are certain pieces of hardware that, when used with your EHR, can maximize your system and experience, simplifying your network (and your practice) as a result. These pieces of hardware can be broken down by three key areas: your reception area, your waiting room, and you patient treat­ ment rooms.

Reception Area Hardware When it comes to your reception area, an EHR server is a must.

Simply put, a server is the electronic device that is responsible for storing all of your patient and office records.

In other words, it does for you what

a hard drive does for a computer, keeping all of your important information in one easy-to-access location. For the best possible user experience, this server should be a desktop computer. This enables you to access the system with greater ease while using a device that is stationary and difficult for someone to just "walk off" with.

Waiting Room EHR Recommendations For your waiting room, the best hardware to use with your EHR system is two laptops. One should be a standard laptop that can be used for patients who are returning for care. The second should be a 2-in-l laptop that, while available for use to patients coming back for follow-up, also addresses the needs of your new patients as well, by offering the ability to do tasks such as completing intake forms.

For these waiting room laptop devices, a monitor that is 12 inches or larger is recommended. Having a screen that is bigger in size improves the experience for patients with vision issues or difficulty seeing - they'll have an easier time reading the screen and following the prompts for required information. This reduces their reliance on your staff, thereby increasing office productivity, while at the same time empowering your patients to look after their own health­ care needs.

Best Treatment Room EHR Hardware For the best EHR user experience, it is beneficial to have a client machine in each of your treatment rooms. This gives you access to important and necessary patient information when it is most needed, i.e. during chiro­ practic treatment sessions. This client machine should be either a standard desktop computer or an all-in-one, namely, a computer monitor and hard drive in one unit rather than a computer that has a separate monitor and hard drive. It is also advisable to choose a computer with touch screen ISSUE THREE 2018 • CHIROPRACTIC PRODUCTS

I 11

Issue Two 2020 • Chiropractic Products 11

rt

5

capabilities which allows youyou to more effortlessly navigate capabilities which allows to more effortlessly navithrough the EHR. Additionally, the monitor on this gate through the EHR. Additionally, the monitorcomputer on this should be twelve inches in sizeinches or larger; thisoris larger; visuallythis lessis computer should be twelve in size demanding, and you will not have to squint to read your visually less demanding, and you will not have to squint patient files.your Also, a larger it easier shareit to read patient files.screen Also, makes a larger screen to makes patients while in the treatment room, information with your easier to share information with your patients while in the for treatment example, room, when for you'example, re showing them their progress, when you’re showing them using informational materials to enhance their understand­ their progress, using informational materials to enhance ingtheir o f treatment options, and/ or discussing needs. understand­ing of treatment options, their and/or discuss-

ing their needs.

One Final Piece That Puts It All Together One Final Piece That Puts It All Together The oneThe final piece hardware that is absolutely neces­ one finalofpiece of hardware that is absolutely for a optimally-functioning EHR system, the device sary neces­sary for a optimally-functioning EHR system, the which brings all of theseall other pieces of hardware together, device which brings of these other pieces of hardware is atogether, router. Basically, a router is the master communicator, is a router. Basically, a router is the master sharing information from one device tofrom the others.

For the communicator, sharing information one device to bestthe experience possible, this router should be fairly new, others. For the best experience possible, this router or at least be no fairly more new, than five As pointed outyears in should or atyears least old. no more than five the Popular Science article titled Death of a Computer, elec­ tronic components start to fail over time; they become less efficient, which means that they need to be replaced every few years to maintain system proficiency.

�nl:====

old. As pointed out in the Popular Science article titled Death of a Computer, elec­tronic components start to fail over time; they become less efficient, which means that they need to be replaced every few years to maintain system proficiency.

Your router should also be password protected, making it more difficult for hackers to gain access to your confiden­tial information. And regarding connectivity: ideally, your server should be hard wired directly to your router. This allows for optimal data transfer rates, reducing latency or lag time for all other connected computers.

Finally, depending on the EHR or practice management sys­tem, a wireless connection to the other pieces of hardware (the client machines in your waiting room and treatment rooms) should be adequate. This allows for easy network­ing and mobility throughout the office, not to mention that aesthetically it helps to avoid the look of wires between rooms. Utilizing these pieces of hardware for your EHR sys­tem will maximize your user experience while at the same time simplifying your networking, and ultimately will help optimize not only the quality of care you’re able to offer your patients but also the profitability of your practice.

About The Author: A practicing chiropractor, Dr. James Pamplin is the founder and owner of WonderDoc, developers of chiropractic-specific electronic health records and practice management software. To learn more, call 800-373-1935, email at sales@wonderdoc.com or visit online at www.wonderdoc.com.

Gi

""

Your router should also be password protected, making it more difficult for hackers to gain access to your confiden­ Heel Lift, Inc.® tial information. And regarding connectivity: ideally, your server should be hard wired !wired directly) to your router. www.gwheellift.com This allows for optimal data transfer rates, reducing latency 1-800-235-4387 or lag time for all other connected computers.

Serving Healthcare Professionals and their Patients since 1967.

=====: I

1

Finally, depending on the EHR or practice management sys­ Do you have patients struggling with chronic back pain and tem, a wireless connection to the other pieces of hardware mobility issues caused by an anatomical leg deficiency? !the client machines in your waiting room and treatment rooms) should be adequate. This allows for easy network­ Relief is as simple as lifting the heel in order to level the pelvis ing and mobility throughout the office, not to mention that & 5th lumbar. For over 50 years G&W Heel Lift, Inc. has been supplying quality heel and foot lifts to treat these issues. aesthetically ii helps lo avoid the look of wires between rooms. Utilizing these pieces of hardware for your EHR sys­ Lifts are available in specific or adjustable heights. tem will maximize your user experience while al the same Other items include, ischial lifts, ValgusNarus wedges, time simplifying your networking, and ultimately will help heel cups, spur pads and other associated products. optimize not only the quality of care you're able to offer your patients but also your practice's profitability.

-

For details about these and all G&W Heel

Lift products, visit our website,

About The Author: A practicing chiropractor, James Pamplin is call or follow us on Facebook@ https://www.facebook.com/gwheellift/ the founder and owner of WonderDoc, developers of chiroprac­ tic-specific EHR and practice management software. Call him at 603-937-1096, email at James.Pamplin@wonderdoc.com or visit www.wonderdoc.com for more information.

12 Chiropractic Products • Issue Two 2020

Products Review Cash Practice

www.CashPractice.com • 877-343-8950 Software And Training To Help You Grow A Prosperous Cash-Based Practice All you want to do is take care of your patients. You are the doctor and you know what is best for them, but insurance companies invariably manage to get in the way of your doctor-patient relationship. You spent all of those years and all of that money to become a doctor in order to take care of people, not to answer to a 3rd party questioning every move you make.

Cash Practice helps you to break through those roadblocks and give your patients the care they deserve.

Under one umbrella, Cash Practice offers you a wealth of tools to help improve patient care, patient retention and cash collections, including payment processing, care plans, email marketing and health outcomes assessments.

Whether you work alone or in a multi-practitioner clinic, or you run a multi-disciplinary practice, and whether you accept cash only or cash and insurance, Cash Practice’s innovative tools and features (including free software updates) help keep your practice up-to-speed, among these their 4 powerful applications for increasing cash collections and reducing your dependence on insurance: the Cash Plan Calculator®, Auto-Debit System®, Drip-Education® System, and The Wellness Score®. Call, email at learnmore@cashpractice.com or visit their website for more information.

AMREX Electrotherapy Equipment www.AmrexUSA.com • 800-221-9069

Top Quality, Highly Effective Amplitude Modulated Ultrasound Therapy For nearly 85 years AMREX Electrotherapy Equipment, a division of Amrex-Zetron Inc., has manufactured top quality electrotherapy devices. And over 60 years ago they were one of the first manufacturers to offer ultrasound therapy devices. Committed to serving the healthcare marketplace with high quality, affordable ultrasound, diathermy and electrotherapy modalities, as well as exemplary customer support, the company’s tradition continues today with their SynchroSonic® U/50.

The U/50 Ultrasound provides exceptional therapeutic ultrasound or combination therapy, among the most effective on the market today, when it is used in conjunction with an external stimulator. Versatile and dependable, the U/50 features 0 to 20 watt output, interrupted output, lightweight transducer, Cable Fault Alarm system, transducer protection switch and thirty-minute timer, in addition to small and large faceplate options.

And AMREX’s CB95 package includes the U/50 Ultrasound and the IF250 Interferential/Russian Stimulator; the microprocessor-controlled solid state IF250 provides the treatment options of Quad-Polar Interferential, Bi-Polar Interferential, and Russian Stimulation.

With AMREX’s combination therapy ultrasound stimulators and interferential accessories and service, practitioners can successfully expand their healing touch and enhance practice growth. Call toll free at 800-2219069, email at amrex@amrex-zetron.com or visit their website for more information.

14 Chiropractic Products • Issue Two 2020

MILLION DOLLAR PRACTICE FOR SALE! M I L W A U K E E • F U L LY E Q U I P P E D • F U L LY R E N O V A T E D CHAMPION CHIROPR AC TIC MEDICAL FACILIT Y, FORERUNNER IN THE MILWAUKEE DIS TRIC T, NE WLY RENOVATED AND NOW UP FOR SALE

2016 Income - $1,031,235.00 2017 Income - $1,707,231.00 2018 Income - $1,788,033.00 2019 Income - $2 Million Projected Appraised at $1,576,468.00 Net Cash Flow (After Ad Backs) $1,087,183.00 SALE PRICE - $1,198,000.00

This is a beautiful clinic with the possibility of making double what the income has been recorded to be! An impressive reputation in the community that cannot have a price tag put on it. Step into a clinic that will not overwork you and will gross you almost 2 million in a year w/o blinking. We will teach you all the secrets to the trade after purchase.

Conference/Administration Offices Upstairs

C ON TA C T US NOW If interested, please email MillionDollarPractice4Sale@gmail.com.

Partial Rehab Area

SALE OF PRACTICE IS HANDLED BY INTERNATIONAL BROKER

Clinic Virtual Tour: http://bit.ly/2MYXKZs Clinic From Outside

Back Office Therapy Bay

Products Review ChiroPlanet.com

www.ChiroPlanet.com • 888-364-5774 Build And Manage Your Practice With Premium Web Marketing Founded, owned and operated by chiropractor Dr. Neil MacKay, ChiroPlanet.com offers a complete solution for the website requirements of any size of practice or facility, including website development and social media management. From the time you sign up with them, you can have a fully-built website, with custom content and features, in as little as 24 hours.

ChiroPlanet.com provides professional website design, with powerful and dynamic features and enhancements to not only suit the needs of your practice and target demographic but also to fit your budget. Your website is pre-loaded with several hundred or more pages of expertly-written chiropractic, health and wellness related content, all ready to go the moment your site goes live.

ChiroPlanet’s website management system helps you keep your website content current and pertinent to your practice needs, and helps you control virtually all aspects of your website. And it is fully backed by first-rate customer support to help you get the best possible results from your website, enabling you to increase your office efficiency, maximize your current patient base, attract new patients, and increase revenue. For more information, call, email the company at info@chiroplanet.com or visit their website.

IMPAC

www.ImpacInc.net • 800-569-8624 High Quality, Versatile, And Affordable Adjusting Instruments When it comes to reliably and comfortably delivering high-velocity, low-amplitude thrusting the ArthroStim® instrument from IMPAC is the choice of many chiropractors worldwide. The ArthroStim is designed to accommodate the demands of today’s sophisticated instrument adjusting techniques, and with IMPAC chiropractors can choose from over 25 techniques developed by highly skilled professionals whom chiropractor Dr. William H. Koch refers to as “chiropractic technique masters.”

For over 35 years IMPAC has been a leading innovator and manufacturer of high quality instruments for chiropractic professionals. Attention to engineering detail is apparent the first time you hold an ArthroStim or VibraCussor® instrument; the ergonomic considerations and “build quality” are readily evident. When you buy an IMPAC instrument you are making an investment in quality, versatility and durability, backed by a 90-day satisfaction guarantee and a 4-year comprehensive parts and service warranty.

For experienced practitioners considering instrument adjusting for the first time, IMPAC offers instrument dynamics designed to become an integral part of your practice. The floating stylus and spring balanced recoil mechanism facilitate a more intuitive approach to deriving the most benefit with the least amount of effort, and the most comfort. IMPAC also offers seminars, videos and other educational materials related to their instruments.

16 Chiropractic Products • Issue Two 2020

During these hard times, we at Genius Solutions want to thank you personally.

We care about you and all of the wonderful things that you do.

With 30+ years of experience, we're here to support you and make your office life easier.

From appointments and reminders, to insurance verification, from coding your claims, to maintaining inventory, and getting paid!

THOMAS offers a fully loaded & certified EHR and Practice Management system with a resource library full of templates, tests, and reports specifically for chiropractors. We give you the software and tools to run your office well. And we support your system, you, and your office every step of the way.

www.geniussolutions.com

Call Now. We can show you how!

800.645.0955

Products Review G&W Heel Lift

www.GWHeelLift.com • 800-235-4387

Proudly And Expertly Serving Healthcare Professionals For Over 50 Years Would you like to maintain a supply of heel lifts in your clinic without worrying about whether or not you have the correct size to meet each patient’s thickness and width requirement? If so, you can rely on G&W Heel Lift’s line of adjustable heel lifts to be of benefit. The company carries not only the Clearly Adjustable™ Heel Lift line but also the Adjust-A-Lift Heel Lift® line, and each product’s removable layers allow for customization to the individual needs of your patients.

The Clearly Adjustable Heel Lift is manufactured with clear vinyl, in true 1mm layers, and is adjustable to 12mm; the material is designed to separate and reattach using static electricity. The Adjust-A-Lift Heel Lifts are durable heel lifts with three 3mm layers, two of which are removable. Each layer is manufactured with open cell foam rubber, and the heel strike layer is covered with suede leather.

Both lifts are available in small, medium and large widths.Visit www.gwheellift. com for more information about the adjustable lifts, or to view the full line of G&W Heel Lift’s quality products. Call the company at 800-235-4387 with questions or to place an order. You can also follow them at www.facebook.com/gwheellift/.

18 Chiropractic Products • Issue Two 2020

Products Review MPN Software Systems

www.INeedEclipse.com • 800-996-1462 Powerful, Affordable And Certified Software For Premier Practice Management ECLIPSE® has been in extensive use nationwide for over 25 years, is Claredi certified for ANSI 5010 claim submission, and is ONC-ATCB modular certified for Meaningful Use. In fact, many high volume private practices that bill millions in revenue monthly consider ECLIPSE their de facto standard. Yet it is affordable enough for a small practice and/or new practitioner. And after all, the principals of MPN Software Systems are healthcare providers, just like their fellow doctors.

In the 1980s, MPN Software Systems became known and lauded nationwide for their billing acumen. A sec­ond generation Appointment Scheduler achieved an independent reputation of its own over a decade ago. And now their third generation SOAP, remarkably user-friendly and easily customizable, has attained similar recognition in the professional healthcare marketplace.

Many of you may be surprised to learn that ECLIPSE was an “all-in-one” product before the term originated. Yet the new SOAP system boasts one of the fastest, most user-friendly and customizable versions they have ever released.

“Paperless” is not just about electronic notes; it is about getting rid of paper altogether. Practitioners can take it to the next level with document automation and electronic storage.

Issue Two 2020 • Chiropractic Products 19

Products Review Hope Science

www.HopeScience.com • 866-628-8725 Research-Proven Pain Relief And Joint Health Products Hope Science’s leading product, Active Again®, has been re-branded from the name “EFAC” but offers the same quick, effective and long-term pain relief and joint health support your patients have come to expect from this quality product. Not only has EFAC’s efficacy been preserved but the “new” product also features notable improvements: soy has been eliminated from the capsule formula and parabens have been removed from the pain cream.

Clinically shown to help improve range of motion and to help restore joint health with no known side effects, the Active Again formulation helps lubricate cell membranes throughout the body, including the enhancement of fluids that cushion the bones and joints to help your patients move with ease. Additionally, joint health research indicates that Active Again’s formula has shown better results than many menthol-based topical products and glucosamine-based supplements on the market.

Hope Science™ believes that your patients deserve the best that science has to offer; accordingly, Active Again’s formula is strongly supported by peer-reviewed clinical research that has been published in a number of leading medical journals including the Journal of Rheumatology.

Chiro8000

www.Chiro8000.com • 800-456-2622 Improve Practice Building, Management And Revenue With An All-In-One Connection For too long the software in your office has been something you have used only because you need to do so. You require billing software to get your insurance claims paid and to get your patient statements out. You may use practice management software to schedule appointments, record basic notes, and organize your patient data for record-keeping and mailings. Essentially, you are only using billing and practice management software to maintain your business. It is true that some software may be easier to use, more customizable, and more esthetically pleasing than another; ultimately, however, billing and practice management software is not designed to set your practice apart nor increase your volume of new patients.

Offering a new class of application, Chiro8000’s Patient Relationship Software is a true all-in-one connection in the areas of billing, collections, EMR/EHR, scheduling, communication, marketing, patient education, office management, and human resources. Offered in your choice of 5 levels, this versatile software ranges from well under $1,000 for a complete billing package to under $6,000 for the complete all-in-one edition which includes certified EMR. Bundled with included software training and toll-free live-person technical support, this software is easy-to-learn, easy-to-use, and will help improve your practice’s bottom line.

22 Chiropractic Products • Issue Two 2020

The 12 Ste s Of A Roadmap To Help Patients Functional Health Achieve Functional Health e-c-overg

by Dr. Bill Hemmer

-■ very healthcare practitioner -■ has had that moment in practice. A person with serious is-■ sues is looking to you for help, and suddenly panic wells up inside of you. You think to yourself, "Where do I even start with this patient? They have so much going on and I really want to help them. What am I going to do?" This moment of dread occurs in every caring doctor at some point in their practice career, so this article aims to provide a simple roadmap to bring your blood pressure back to normal, allow you to think strategical­ ly, and effectively work through even the most difficult patient cases.

Functional Health Recovery begins at the nutrient level. Unless the proper nutrients are digested in the body nothing really happens. Once these nutrients make it inside the body they must then be correctly delivered by the proper fluid medium. And then the nutrients must have the ability to be absorbed and assimilated by the body's cells, glands, organs, and tissues. Finally, these cells, glands, organs, and tissues create systems that must work together t o create 30 JC CHIROPRACTIC PRODUCTS• ISSUE hiropractic Products • IONE ssue2019 Two 2020 24

optimal health and well-being.

This global view of Functional Health Recovery is the strategic roadmap used in the l 2 Steps I will outline in this article. The first 2 steps focus on digestion and absorption of nutrients; the next 3 describe how the different fluid mediums deliver nutrients, and the proper messages being sent to the rest of the body. The next 5 steps deal with building the cells, glands, organs and tissues, and the final 2 address the systems your patients need in order to maintain life-long good health.

the most important step with which they're currently struggling.

It's been my experience that a majority of patients have digestive issues that have never been properly addressed. This is why Steps One and Two are so important. Step One: You Are What You Digest And Absorb, and highlights your stomach and small intestine. If your patients aren't digesting their nutrients and these nutrients are not readily absorbed, their health will never significantly improve.

Step Two: Fix Your Bugs Then Feed Them Well. This refers to the impor­ No matter the current position of your patients in their health journey tance of the distal small intestine and your job is to uncover the one thing proximal large intestine microbiome. they need to focus on, i.e. that which If a patient's microbiome is struggling to produce vitamins, neurotransmit­ has the greatest and most immediate impact on their health. Some people ters and a proper immune response, start at Step One, others at Step Five. then their ability to regain their health Regardless, once you have a grasp will also be severely comprised. of their current level of health and which step they need to enhance Steps Three, Four and Five all look at the fluid communication systems straightaway, you can begin to build of the body. Step Three highlights upon that foundation. Often, multiple the hypothalamus and pituitary steps downstream can be augment­ gland. The HP axis is often the key ed at the same time by focusing on

­

About The Author: A Logan Graduate, Dr. Bill Hemmer practices in Tuscola, ­ Illinois. Contact him at DrBillHemmer @hotmail.com.

Issue Two 2020 • Chiropractic Products 25

On Pansy Bayou just outside of St. Armands Key in Sarasota, FL you will find the retirement home of the Developer of Chiropractic, BJ Palmer.

This is the Florida home where B.J. finished out his final years by enjoying the beautiful Florida weather and writing his last two textbooks.

This historic home is filled with personal memorabilia, historic chiropractic publications and artifacts, and a collection of the original furniture owned by B.J. Palmer at the time when he died in 1961. This amazing home memorializes B.J. as “The Developer of Chiropractic” and will remind you of how B.J.’s faith and perseverance resulted in an on-going service to humanity.

Integrity Doctors is proud to be the exclusive sponsor for the B.J. Palmer Memorial Home with a substantial donation of $30,000.

To plan your exclusive visit to the B. J. Palmer Memorial home, call us at (770)-499-9209 or visit us online at www.bjph.org.

WONDERING WHERE EVERYONE WENT? Look No Further.

To inquire about membership opportunities visit integritydoctors.com or call us at 800-843-1962

Products Review Parker Laboratories

www.Helix4Pain.com • 973-276-9500

New Topical Analgesic For Fast-Acting And Effective Pain Relief Parker Laboratories, Inc., world leader in medical ultrasound, electromedical, and cleaning and disinfection, has introduced a unique topical analgesic, Helix™ Professional Pain Relief. Helix delivers menthol (7.4%) along with arnica, ilex, aloe and tangerine oil in a cream for targeted, temporary relief from discomfort associated with sore muscles, joint pain, arthritis, and backache in adults and children 2 years of age and older.

Paraben-free Helix is fast-acting, smooth in consistency and its fresh, citrus fragrance is esthetically pleasing. Conveniently available in a 5 gram pouch, 3 fluid ounce roll-on, 4 fluid ounce tube, 12 and 32 fluid ounce pump bottle, and gallon sizes, this product will be sold exclusively into professional channels for in-practice use and point-of-service sale.

Helix Professional Pain Relief is available through medical supply distributors. For more information, visit helix4pain.com, email at at helix@helix4pain.com, or contact Parker Laboratories directly at 973-276-9500.

Celebrating over 60 years of professional-only sales, Parker Laboratories has been consistently positioned at the forefront of technological advances which characterize the ultrasound and electromedical industries. Parker’s flagship product, Aquasonic® 100 Ultrasound Transmission Gel, is a recognized world standard for medical ultrasound.

Schiek Sports & Medical www.Schiek.com • 920-426-2676

Premium Quality Support Belts From Industry Leader Since March 1991, Schiek Sports & Medical has produced medical, fitness, and industrial products. Their aim was to market high quality belts, and today the Schiek brand is known worldwide for quality, innovation, and exceptional customer service.

Maintaining the same passion, integrity and credibility, Schiek currently offers over 50 product lines that are sold in over 85 countries throughout the world. Moreover, all of the company’s products have originated as a result of feedback and specific requests from their dealers and customers, a testament to Schiek’s market awareness and remarkable customer support.

For the chiropractic market, Schiek produces premium support belts, all proudly made in the U.S. Their popular 4004 and 4006 models incorporate the company’s patented one-way Velcro closure for a precise and secure fit with hip and rib contouring, ensuring optimal comfort and flexibility in a rigid-style support belt. These models also feature a lumbo-sacral pad which provides proper support to both the lumbar and sacral areas of your patient’s back, with a patented downward-angle design to fit their back’s natural shape.

Additionally, Schiek Sports & Medical offers a custom logo program, an inexpensive way of marketing your practice and growing it through referrals. Using Schiek’s easy-to-use layout kit, you can brand your quality name with their quality products. Rack displays are also available so that your patients can readily view the quality products that you have on offer. Call, email at info@schiek.com or visit online for more information.

28 Chiropractic Products • Issue Two 2020

Toss Out Those Scripts.

There Is An Easier Way. Just Ask Any Patient.

by David Marcarian, MA

Twenty years of practice management “just read the script” and we are still at 5 to 7% of the population, not to mention that we have a reputation which Gallup rates at only 38% compared with 98% for MDs. Why? They have data and we do not.

The modern patient is used to being sold everything by everyone. Where do they turn? To objective data to establish whether what you say is real or not. It is like a truth test. Prove to me that I truly need you or I’m on to the next. Can you imagine a cardiologist relying solely on the stethoscope to determine need for care? The EKG is what led to the cardiologist not only receiving full reimbursement but also being able to show in seconds why the patient needs treatment. Does this not underline to you the importance of objective data?

common quote about “insanity.”)

Well, why not consider a low-cost alternative approach?

You say “junk science?” That was true with all prior machines, but the MyoVision Static sEMG is the only REAL NASA-derived device (not a scam) and the REAL choice of the VA Hospital due to the extreme reproducibility and accuracy of the device. With the ADA tax credit and write-off, the cost of the least expensive and extremely reproducible Static sEMG is only around $2,000. Think about it. You paid $250,000 for your education but you don’t want to spend a month and a half of practice management consulting fees on a tool which could change your practice and your life?

We were raised in a world where chiropractors “believed” we just needed to promote our “religion” to the public. The louder and more consistently we preached the more likely patients would “buy in.” It failed. Make no mistake about it – we’re still at 5 to 7%. (I’m sure you’re familiar with the

Gallup Poll: Americans Have Low Opinion Of Chiropractors’ Honesty And Ethics Medical Doctors, Five Other Health Occupations Rate Higher

Nurses

85

Pharmacists

75

Medical Doctors

70

Engineers

70

Dentists

62 58

Police Officers College Teachers

53 52

Clergy Psychiatrists Chiropractors SPONSORED BY PRECISION BIOMETRICS

Ask patients, and most say they feel like they are being “sold” too often by chiropractors. However, when you use objective data the patient feels in control of their care, and you scarcely need speak a word. The data exposes that which has been intangible up to this point. Why? You are the experts on neurology and so it’s easy to comprehend that patients become desensitized to the spinal issue, just as one doesn’t feel the watch on their wrist.

41 38

As an example, an entire hotel staff received their first adjustment due to the fact the MyoVision demonstrated

problems which they forgot they had. “OMG” said one, “I totally forgot about this pain in my shoulder.” The process is simple: 1. Test the prospective patient. Do not try to sell them on anything; the data becomes their report of findings.

2. Do not OVERSELL the device. Explain that muscles compensate for subluxation, the arrows point the direction of imbalance, and the length of the bars is proportional to muscle tension.

3. BE QUIET. Count to 5, and watch them express their spinal story. In 90% of the cases they will spout out all of the issues they forgot they had.

4. ACTION FOLLOWS as you have now established yourself as credible by this machine demonstrating what they FEEL inside. Who do they look to for the solution? YOU. It is really that simple.

What a compelling difference. As T.J. Osborne, DC in San Jose, California stated “I spent over an hour attempting to convince a patient in the traditional manner using all the scripted techniques I’ve learned on her need for chiropractic care. Before leaving, the MyoVision rep arrived to demonstrate the machine. I said to my patient ‘How about we test you with this new machine?’ She said ‘This looks interesting’ and after a 1-minute-30-second test she became a patient. And after sending the test data via email to her husband he is now a patient. The income from one patient paid for the entire machine.”

world has changed, and the techniques of the 1980s are over. We either capitalize on the evidence-based model or we flounder. Patients cringe at hearing scripts; you may like them but they don’t. Data makes clear the purpose and allows them to track progress. The big surprise? According to a prominent DC in Seattle “I purchased to impress patients, and no longer lose patients like I was. I was applying the same technique to everyone.

The MyoVision showed me that my technique was not working on every patient, so I altered techniques to meet each patient’s differing needs, and now my PVA has jumped by ten-fold. It has made me a better doctor.”

Just don’t make up stories, e.g. I’ve known doctors to claim that the results mean the patient will get cancer if not adjusted. One patient called and said “He had me at the scan. Why did he have to make up a story?” I replied that “overselling is a sad byproduct of some of the training they receive. Give him another chance. He’s actually a talented chiropractor.”

We live in an evidence-based world, there is no doubt about that, and data is paramount in any successful practice. I think that we really do need to consider what BJ Palmer suggested back in 1938 and that is to “provide proofs that are the last word and incontrovertible.” Indeed, if he were alive today, I have absolutely no doubt that BJ would fully integrate the MyoVision in each and every patient treatment.

References: 1. Nederhand MJ, Ijzerman MJ, Hermens HJ, Baten CT, Zilvold G. Cervical Muscle Dysfunction In The Chronic Whiplash Associated Disorder Grade II (WAD-II). Spine 2000 Aug 1;25 (15): 1938-43.

2. Sihvonen T, Partanen J, Hänninen O, Soimakallio S. Electric Behavior Of Low Back Muscles During Lumbar Pelvic Rhythm In Low Back Pain Patients And Healthy Controls. Arch Phys Med Rehabil 1991;72:1080-7.

3. Sihvonen T, Huttunen M, Makkonen M, Airaksinen O. Functional Changes In Back Muscle Activity Correlate With Pain Intensity And Prediction Of Low Back Pain During Pregnancy. Arch Phys Med Rehabil 1998;79:1210-2.

4. Geisser, ME, Ranavaya M, Haig AJ, Roth RS, Zucker R, Ambroz C,

“I would have never considered chiropractic without the MyoVision Scan. It was so accurate that I instantly trusted the chiropractor.”

Caruso M. A Meta-Analytic Review Of Surface EMG Among Persons With Low Back Pain And Normal, Healthy Controls. The Journal of Pain, Vol 6, No 11 (Nov) 2005: pp 711-726.

5. Gerhardt JJ, Cocchiarella L & Lea, R.A. The Practical Guide To

Don’t underestimate the power of objective data. It is what your patients are looking for, and it saves you both time and money since you only need 2 minutes, instead of an hour, to demonstrate the intangible. Patients want data, not dogma; they do not care about your “religion” any more than you care about theirs.

Life University, Palmer College of Chiropractic, and other major schools have signed contracts to implement over $750,000 of MyoVision equipment. Why? They know the

Range Of Motion Assessment, 2009. Published by the American Medical Association.

6. Merritt vs. Florida DOH. Case# 04-1149RX. Case files can be downloaded at https://www.dynarom.com/supreme-court-case.html.

About The Author: David Marcarian, MA, is a NASA-trained expert on electrophysiology. He is founder and president of MyoVision, and inventor of the DynaROM. Call David toll-free at 800-969-6961 or email him at info@myovision.com.

SPONSORED BY PRECISION BIOMETRICS

Products Review MicroFour

www.PracticeStudio.net • 800-235-1856 Premier Fully Integrated PM/EHR System For Clinicians PracticeStudio by MicroFour® is a fully integrated PM/EHR system for chiropractic clinics, a premier product representing the culmination of 30 years’ worth of experience in the industry. PracticeStudio is ready-to-use out of the box but allows for customizable charting with proprietary Blueprint technology. The creation and upkeep of electronic health records (EHRs) speeds up and improves patient documentation, over competitive systems, while ensuring accurate, consistent, and complete chart notes.

Providers who have installed PracticeStudio confirm that these processes have significantly improved their workflow, documentation, and collections.

PracticeStudio’s advanced Billing and Claims Management/Scrubbing helps insure accurate and timely payments, and is a valuable tool for clinicians in their fight-back against denials and under-payments from insurance companies.

Their Practice Management product includes beginning-to-end patient flow; tracking; point-of-sale integration; inventory tracking; visit statistics; appointment scheduling; online payments; and reporting. Additionally, providers can decrease no shows with interactive text appointment reminders and marketing.

Among the most powerful and inclusive chiropractic PM/EHR products on the market today, PracticeStudio continually strives to remain current with governmental certifications and reporting requirements. Call MicroFour toll free at 800-235-1856, email at sales@micro4.com, or visit www.PracticeStudio.net for more information.

Leander Health Technologies www.Leander-Tables.com • 800-532-6337 Premier Tables Made For Patient And Doctor Comfort Leander understands that creating an excellent patient experience is of utmost importance to building your practice. Accordingly, their tables are carefully designed with patient comfort in mind; but, unlike many other chiropractic tables, Leander Tables are also designed to improve the everyday posture of the chiropractic physician.

A Leander Table can help you protect one of your practice’s most important assets: your own back health. While leaning over a patient to perform a thoracic adjustment, lumbar adjustment or anterior thoracic adjustment, most chiropractors feel stress in their own backs. If not performed properly, these repeated movements can eventually cause back problems, and may even shorten a doctor’s career.

Ideally, to gain leverage comfortably and effectively complete the desired spinal adjustment, chiropractors should position themselves as close as possible to a patient. Chiropractic tables should be designed to allow doctors to easily position their feet under the table. Table height is also a major consideration: a table of incorrect height can make it difficult for doctors to position their body in an effective and posture-safe manner.

Leander Tables offer a variable height option of 18” to 29” to create an ideal fit for any doctor.

32 Chiropractic Products • Issue Two 2020

Products Review Genius Solutions

www.GeniusSolutions.com • 800-645-0955 Total Health Office Management Automation System For over 30 years, Genius Solutions, Inc. has been helping doctors get paid. Now the company is offering practitioners what they refer to as “the most advanced, touch screen, chiropractic office management system ever built.” Their Total Health Office Management Automation System (THOMAS) offers a certified complete EHR and a fully-loaded practice management program filled with chiropractic specific workflows, testing, reports, training, and support.

Additionally, their touch screen user interface provides a unique, intuitive program flow with easy-to-use screens and a nice tablet EHR fit. You can also choose between a server or a cloud-hosted software option with them, whichever works best for your office. You can further automate your office systems with their integrated service and program offerings like instant eligibility checks, automated statements and appointment reminder calls, and integrated credit/debit payments. As a result, they aim to help you enjoy higher reimbursements and endure less office stress.

Call Genius Solutions toll-free at 800-645-0955 or visit their website to learn more about THOMAS and other quality software, services and partner solutions, as well as to experience their exceptional technical and training support services.

The #1 Source of Wearable Spinal Orthotics and Corrective Care Devices

Our Products Aid Professionals With Postural, Structural and Functional Spinal Rehabilitation SEE ALL OF OUR PRODUCTS AT:

www.circulartraction.com

In CA: (714)847-8334 • Outside CA: (800)247-6535 34 Chiropractic Products • Issue Two 2020

Products Review Synergexx Holdings

www.Invertrac.com • 800-667-7795

Inversion Device Helps Relieve A Wide Range Of Chronic Or Acute Back Pain Issues Professional athletes and fitness buffs alike expect long-term health benefits from any fitness and recreational activities they undertake; however, exercise can have negative effects on the body. In the pursuit of optimal fitness, and both during and after training, physical activity increases the compressive effect of gravity on the spine and organs.

Inverting the body is a naturally restorative process that helps achieve spinal decompression. Using their own body weight, patients are suspended in a fixed or bent-knee position, and with traction isolated in the spine there is virtually no trauma to their hips, knees or ankles.

The Invertrac inversion device, distributed worldwide by Synergexx Holdings, offers traction in a free-standing unit, designed to help relieve a wide range of chronic or acute back pain issues.

The Invertrac’s bent-knee inversion device is comfortable to use, and folds flat for easy storage and transport. The unit is lightweight (35 pounds), fully adjustable, and comes 99% assembled and ready to use in just minutes. All of these features make it an ideal unit for professionals with limited office space as well as for patient in-home use.

Issue Two 2020 • Chiropractic Products 35

Still Going Old School to Calculate Your Care Plans?

CARE PL AN CALC ULATOR

CASH PR ACTICE | CPC2019

"Since switching from my Excel Spreadsheet patient financials over to the Care Plan Calculator and The Wellness Score, I have a much higher success rate with my patients committing to care!

We used to hover as low as a 40% conversion in the past. This has come up to a fairly consistent 73-90% since utilizing the Care Plan Calculator with ChiroHealthUSA —I’m NEVER going back!"

-Dr. Todd Pickman, DC

TIME FOR AN

UPGRADE. Experience the Care Plan Calculator ™ integrating ChiroHealthUSA® as part of the equation.

• Easily Build Custom Care Plans • Automatically Calculates Compliant Discounts • Improves Retention and Collections

Learn More Now! 1-877-343-8950 | CHIROCAREPLANS.COM

Advertisers Index AMREX Electrotherapy Equipment.............................23

Invertrac................................................................................ 6

Cash Practice............................................................ 36-37

Leander Tables................................................................ 40

Chiro8000.........................................................................13

Lloyd Table Company......................................................29

ChiroPlanet.com................................................................. 8

MicroFour.................................................................... 20-21

ChiroThin.......................................................................... 2-3

Million Dollar Practice.....................................................15

Circular Traction Supply................................................ 34

MyoVision.................................................................... 30-31

ECLIPSE Practice Management Software.................. 7

Nutri-West.........................................................................33

G&W Heel Lift..................................................................12

Parker Laboratories.........................................................35

Genius Solutions..............................................................17

Parker Seminars.............................................................. 39

Hope Science................................................................. 4-5

Schiek Sports & Medical.................................................. 9

IMPAC......................................................................... 18-19

Technique Institute.................................................... 18-19

Integrity Doctors........................................................ 26-27

WhamAds......................................................................... 38

38 Chiropractic Products â&#x20AC;¢ Issue Two 2020

WEâ&#x20AC;&#x2122;RE GOING DIGITAL

July 31 August 1

NEUROCON IS GOING DIGITAL The safety of our community is a top priority. In light of the current health safety recommendations, we will deliver our annual NeuroCon as a digital event. No need to worry about booking flights or hotels! We will be presenting our normal schedule of speakers as planned, only they will be in a digital format that you can enjoy from the comfort of your own home. There may be some on-ground opportunities for those who are local, and information about that will be announced closer to the date of the event.

WHAT IS NEUROCON? This is a two-day event, designed for healthcare practitioners who will learn from, and network with, worldwide leaders on the disorders of the nervous system. Sessions will focus on advanced interdisciplinary scientific and clinical rehabilitation sciences with an aim to improve the health of those suffering from neurological disorders. This conference is suitable for anyone wanting to improve their skills in this area as well as those with a research interest in this evolving field of study.

2020

Parker Seminars

KEYNOTES

Vilayanur Ramachandran

Joseph Dituri

STAY UP-TO-DATE BY VISITING ParkerSeminars.com/NeuroCon

ParkerSeminars @ParkerSeminars

QUALITY • RELIABILITY PERFORMANCE Everything You’ve Been Looking For In A Table 950 SERIES • 18 1/2”-26” or 21”-29” Variable Height • Motorized Continuous Passive Motion (CPM) • Flexion/Distraction

STANDARD FEATURES INCLUDE: • Electrical Variable Speed (EVS)

• Dual Foot Switch Mounts

• Electrical Variable Height

For Variable Height, Flexion

• Front Lateral Flexion With Variable Lock

On/Off

• Break-Away Abdominal Section

• Scoliosis Kit Ready

• “One Touch” Ergonimic Controls for:

• Commerical Grade

Cervical, Ankle Sections & Lateral Flexion

Vinyl Upholstery

• Central Caudal Section Mount Controls

• Plug-in Electrical Foot

For Variable Height & Timer

Switches For Flexion On/Off

• Separate Patient “Shut Off” Switch

• One Year Limited Warranty

READY TO UPGRADE YOUR TABLE?

1.800.LEANDER • WWW.LEANDER-TABLES.COM

EXCELENCE IN MOTION We Have Been Manufacturing For More Than 30 Years!