DA Express - October 2020

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Volume 7 - Issue 10 | October 2020

Showcasing Caraga Agri Products through Various Platforms By: Vanessa P. Sanchez

AGRIKULTURA. AMAD presents their marketing initiatives through the OSAC and the launching of the AgriKultura application during Secretary William D. Dar’s visit in Butuan City. Fred Abrea

Leaving no stones unturned in its pursuit for development of the farmers, fisherfolk, and Agrientrepreneurs in the region, the Department of Agriculture(DA) – Caraga through the Agribusiness and Marketing Assistance Division (AMAD) is tapping various portals to showcase the region’s agriculture and fishery products. During DA Secretary William D. Dar’s visit in Caraga on October 22 & 23, DA – Caraga Regional Executive Director Abel James I. Monteagudo and AMAD Chief Lynn A. Pareñas presented the various initiatives of DA-Caraga to assist the farmers, fishers, and local Agri processors to

market their products. One such marketing initiative was the One-Stop Agribusiness Center (OSAC) which was launched early this year. It is an agribusiness hub and a showroom for Caraga’s agricultural and fishery products. Located at the DA-Caraga grounds, OSAC serves as an avenue for farmers and agri-processors to promote and sell their products, as well as to connect and negotiate with suppliers and buyers. Sec. Dar led the unveiling of the OSAC marker. On the other hand, the Kadiwa ni Ani at Kita mobile market has been done regularly since the COVID 19

pandemic hit the country. Kadiwa is a marketing strategy that connects the farmers and Agri-processors direct to the consumers. Through the Kadiwa, the consumers are given an opportunity to buy fresh fruits and vegetables, fish and other fishery products, fresh and frozen meat and poultry products, as well as some dry goods, right at the premises of their community. In addition to the two aforementioned initiatives, DA-Caraga has also tapped the online portal to market Agri-fishery commodities. DA-Caraga’s AMAD partnered with | Continue to page 4...


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