SPRING 2014
FACULTY RESEARCH FROM THE UNIVERSITY OF VIRGINIA DARDEN SCHOOL OF BUSINESS
THE PROFITABLE PROMISE OF DESIGN THINKING with Jeanne Liedtka
INSIDE Divining the Future Through More Accurate Forecasting
Business Is a Good Thing
China’s Delicate Balancing Act
Embracing the Weird
Watch Out for Fairy Tale Returns
The Who and How of Wooing Customers