Ideas to Action

Page 1

SPRING 2014

FACULTY RESEARCH FROM THE UNIVERSITY OF VIRGINIA DARDEN SCHOOL OF BUSINESS

THE PROFITABLE PROMISE OF DESIGN THINKING with Jeanne Liedtka

INSIDE Divining the Future Through More Accurate Forecasting

Business Is a Good Thing

China’s Delicate Balancing Act

Embracing the Weird

Watch Out for Fairy Tale Returns

The Who and How of Wooing Customers


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