* Graphic Design I class 2019
The design challenge for this project was to create a cohesive icon family that supported the brand identity of the client, the San Diego Zoo. The goal of this project is to help visitors navigate to different exhibits at the San Diego Zoo by creating easily recognizable, sleek, and fun visual elements. The icons I have created are simplistic and structured, which allows them to have elements that are relatable to kids as well as adults. The designs incorporate key elements throughout each icon that help establish them as a cohesive set. These features include the tented eyes, uniform color, and geometric body shapes. I wanted the design to resemble a familiar visual and so creating something that felt reminiscent of pictochat was the direction I chose to go.
