Infográficos Revista Anagramas 34 (Vol.17)

DESTINATION IMAGE IN VIRTUAL SOCIAL NETWORKS Fabricia Durieux Zucco - Christian Falaster - Sara Joana Gadotti dos Anjos - Camila Belli Kraus.

DOI: doi.org/10.22395/angr.v17n34a2 RESEARCH Since destination image is an important construct for tourism research, cities and regions tr y to understand and to develop a positive image in order to guarantee a the number of visitors and the tourism revenue.

OBJECTIVE Develop a model of evaluation of destination image through the use of pictures shared in virtual social networks. We propose that the image of a destination can be analyzed through the way tourists picture the destination in virtual social networks

TOOLS We develop a measurement to evaluate destination image based on pictures posted on Instagram and we develop a model to analyze destination image based on pictures shared in virtual social network.

Foz do Iguaçú

1500 PICTURES

Río de Janeiro Salvador

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RESULTS Indicating that it is possible to determine the main characteristics of a destination by the pictures in virtual social networks and by providing a 5-dimension model to do so.

This study also contributes to practitioners and public policy in tourism by showing which characteristics of a destination image are more prominent to the destination image based on virtual social networks. .

POLITICAL BRAIN IN THE ELECTORAL PROCESSES.

Vote Emotions In The Campaign For The Presidency Of The Republic In Mexico, 2018

VOTE

Angélica Mendieta Ramírez

DOI: doi.org/10.22395/angr.v17n34a3

RESEARCH The electoral processes in Mexico during the 21st century have been characterized by a high level of uncertainty regarding the motivations and conditions in which citizens issue their vote.

Emotions Vote definition

OBJECTIVE Identify the role of emotions in the politithe 2018 elections, in order to demonstrate that it is an emotional choice rather than rational

TOOLS It was decided to apply the qualitative methodological approach, because the discursive strategies used by one of the candidates for the Presidency of the Mexican Republic, Andrés Manuel López Obrador, who is at the head of all the surveys carried out in Mexico, are analyzed.

Public emotional spacel

MÉXICO

GOVERNMENT

RESULTS neurosciences, which show the decisions products of reason, but rather the emotions that are triggered, among other actors, by the media and social networks.

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THE CONSTRUCTION OF AN ETHOS DYNAMIC COMPOSITE AND DYNAMIC IN THE PRESIDENTIAL FIGURE: Álvaro Uribe Vélez (2002-2010) in the cartoon of Matador.

Diana Gómez - Ana Pedrazzini

DOI:doi.org/10.22395/angr.v17n34a4 RESEARCH This work seeks to characterize the image of President Álvaro Uribe Vélez (2004-2010) built in the Matador cartoons published in the Colombian newspaper El Tiempo during three relevant periods in his two governments (2004, 2006 and 2010).

OBJECTIVE From a semiotic perspective attentive to the visual and verbal signs that make up the cartoons, we analyze the satirical framing from which the political cartoon operates, attending to the topics discussed, the characters character presidential.

TOOLS The application of a Correspondence Analysis - multivariate analysis technique also allowed us to study if there are variations between the personality traits each of the periods considered.

RESULTS It is concluded that political cartoons were constituted in a symbolic struggle for the representation of the president, since Matador focused on the negative aspects of his actions, associated some of his decisions judged as positive by public opinion with negative facts and traits, and questioned the ethos built by Álvaro Uribe Vélez in his speech.

Competition

5

Integrity

DIMENSIONS FEATURES OF PERSONALITY

Charisma + Empathy R U M B O S Y S E N T I D O S D E L A C O M U N I C A C I Ó N REVISTA CIENTÍFICA

Loyalty + Responsibility

Stability Emotional + Capacity of decision

COMMUNICATION MEDIA AND PRESIDENTIAL ELECTION 2014.

A Relationship Assisted By The political situation.

Nathaly Montero Urrutia

DOI: doi.org/10.22395/angr.v17n34a5 RESEARCH This article offers an investigative analysis of the information structure of the media with the most audience in Colombia during the presidential election process 2014.

60%

ABSTENTIONISM

1994

Overcoming the elections presidential

OBJECTIVE This process is addressed from March 15, after the legislative elections, to June 15, in order to as well as the relationship with the results obtained during this electoral process.

TOOLS The research is approached from the approach of Critical Discourse Analysis (ACD) based on the contributions of Discourse Analysis regarding its structural description, but with a more emphatic interest in social problems.

RESULTS Practiced

ABUSE OF

POWER Reproduced

Bit Refuted

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The structure of the news broadcast by the selected media generated a certain political climate, prompting that candidates with news more in line with the climate of opinion received a majority of mentions and legitimized before the population, compared to candidates who based their campaign on issues other than those of the Media Agenda.

COMMUNICATION MEDIA AND PRESIDENTIAL ELECTION 2014.

A Relationship Assisted By The political situation.

Nathaly Montero Urrutia

DOI: doi.org/10.22395/angr.v17n34a5 RESEARCH This article offers an investigative analysis of the information structure of the media with the most audience in Colombia during the presidential election process 2014.

60%

ABSTENTIONISM

1994

Overcoming the elections presidential

OBJECTIVE This process is addressed from March 15, after the legislative elections, to June 15, in order to as well as the relationship with the results obtained during this electoral process.

TOOLS The research is approached from the approach of Critical Discourse Analysis (ACD) based on the contributions of Discourse Analysis regarding its structural description, but with a more emphatic interest in social problems.

RESULTS Practiced

ABUSE OF

POWER Reproduced

Bit Refuted

R U M B O S Y S E N T I D O S D E L A C O M U N I C A C I Ă“ N REVISTA CIENTĂ?FICA

The structure of the news broadcast by the selected media generated a certain political climate, prompting that candidates with news more in line with the climate of opinion received a majority of mentions and legitimized before the population, compared to candidates who based their campaign on issues other than those of the Media Agenda.

COMMUNITY FORMATION RELATED POLICIES AND DISÍMILES IN TWITTER DURING THE CAMPAIGN ELECTORAL TO THE MAYOR OF MANIZALES IN 2015.

Luis Miguel López Londoño

DOI: doi.org/10.22395/angr.v17n34a6 RESEARCH social networks have become in recent years an indispensable tool during election campaigns.

OPEN FROM

GROWTH OF COMMUNITIES ONLINE

COMMUNICATION

AND DIALOGUE

EXCHANGES OF OPINIONS POLICIES

OBJECTIVE Determine whether the followers of these accounts confronted their views with dissimilar perspectives or if they expressed them only to politically related users.

TOOLS This investigation applied a content analysis to the messages published during the last tes

25

DAYS OFFICIAL ACCOUNTS TWITTER

Mayor of Manizales

2015

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4

ASPIRANTS

RESULTS The results speak of a central difference between the two accounts with greater citizen participation in the formation of political communities.

1

In only one, the encounter between politically opposed voices is encouraged, but they are voices that appeal to the grievance, hostility and legitimate bearer of an opinion.

LATIN AMERICAN PERSPECTIVES ON THE ROLE OF PROFESSIONALS IN THE ORGANIZATIONAL COMMUNICATION AND PUBLIC RELATIONS. Mónica Arzuaga Williams

DOI: doi.org/10.22395/angr.v17n34a7 RESEARCH The article presents the evidence of the consolidation of the profession in Latin America and proposes a review of empirical role of the professional of organizational communication and public relations in the region.

OBJECTIVE The different traditions present in the region and the debate that has taken place on the highlighted, in which the denominations of organizational communication and public relations prevail.

TOOLS The consolidation process of the profession in Brazil is analyzed, achieved by the market and academia impulse, as well as by the early institutionalization of the profession.

BRAZIL

RESULTS As a result of the review, we propose a profession that have been disseminated most in main researchers and the most recorded empirical research.

3

CURRENTS OF THOUGHT

Research the political and social function of the profession with studies on the contribution of the profession to development and social change.

Research framed in a strategic perspective of the profession Empirical studies that conclude on the

R U M B O S Y S E N T I D O S D E L A C O M U N I C A C I Ó N REVISTA CIENTÍFICA

the exercise of the profession in Latin America.

WARDROBE OR AGENCY? GENDER REPRESENTATION IN 5 ACTION VIDEOGAMES OF THE SEVENTH GENERATION. Antonio Corona

DOI: doi.org/10.22395/angr.v17n34a8 RESEARCH The present work carried out a quantitative study of gender representation in 5 leading multi-platform sales video games of the seventh generation, using the content analysis technique.

5

VIDEO GAME

MULTI PLATFORM

OBJECTIVE Use the character as a unit of analysis and the mission as a unit of registration, understanding this as each section of the game in which the player needs to achieve a goal to progress in the narrative.

TOOLS

Appearance Physical

CATEGORIES

The entire central narrative of each of the titles was analyzed.

Behavior

Language Clothing of Characters

Primary, secondary, Tertiary

RESULTS The study found a proportion of 4.1 male characters for each female character, which constitutes a serious underrepresentation of the female gender in these titles.

In spite of what was found, the representation of gender in the medium has improved with respect to previous investigations, and that it is necessary to investigate the way in which players relate to these contents.

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RADIO TRENDS ONLINE AS SUPPORT FOR STRATEGY CONSTRUCTION OWN FOR THE MIDDLE. Jenny Marcela Cardona Bedoya - Yadira Carolina Vaca González

DOI: doi.org/10.22395/angr.v17n34a9 RESEARCH This research presents, through the literature review, the analysis of trends that impact radio at the digital level to facilitate the strategic formulation of online stations.

ID of Trends

Transformation medium

Recognition of actions digital

OBJECTIVE Posing the categories facilitates the process of gathering trends and information for their corresponding application.

UTILIZATION FROM SOURCES HIGH SCHOOLS

TOOLS The methodological proposal was developed through the MICMAC ( Matriz de Impactos Cruzados Multiplicación spanish).

3

Characteristics of the radio as a medium broadcast

CATEGORIES

Strategies digital of consumption

The relationship of the audience With the medium.

RESULTS As a result of applying the matrix, three trends were found that impact radio at the digital level.

These trends explored in a real context facilitate the strategic approach by supporting new technologies for the environment.

AUDIO PROGRAMMATIC MIX OF PROGRAMMING BRANDED CONTENT RADIOPHONE R U M B O S Y S E N T I D O S D E L A C O M U N I C A C I Ó N REVISTA CIENTÍFICA

3

TRENDS

THE FASHION FILMS AS PARTICULAR CONTENT OF FASHION MARKETING: An analysis of its nature in the context of hybrid messages.

Leslie Kam - Kelly Robledo-Dioses - Tomás Atarama-Rojas

DOI: doi.org/10.22395/angr.v17n34a10 RESEARCH Brands must provide valuable content that can attract the attention of their audiences to generate positive results regarding their communication objectives.

Construction of value symbolic

OBJECTIVE

PLUS IMPORTANT

At present, traditional advertising, a paradigm

Exclusiveness of the Product

audiences. Given this, hybrid messages have taken special relevance.

TOOLS Analysis of the different hybrid messages that

Content Audiovisual

FASHION + Marketing Fashion = FILM

highlight characteristics that lead to the conclusion that the object of study responds not only to advertainment, but also to branded entertainment.

RESULTS Content Marketing

ID OF CONCEPTS Advertainment

Branded Entertainment

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It is necessary to admit the irreparable presence of the products in the story, as long as they are not part of the narrative when they are exposed in a leading way, but rather establish themselves as objects of embellishment of the characters

THE REPRESENTATIONS SOCIAL ON BOARD OF AUTOMOBILE IN MEDELLÍN COLOMBIA. Felipe Vallejo Uribe - Zulima Azeneth López Torres

DOI: doi.org/10.22395/angr.v17n34a11 RESEARCH This research analyzes the social representations that were built in Medellín (Colombia) around the private vehicle and why this luxury asset continues to grow in its use despite the fact that the city presents public mobility alternatives.

OBJECTIVE It allowed to know the social value that people give to the private vehicle. This assessment that the owners give that good beyond the concepts of freedom and independence that the related literature recognizes.

TOOLS Semi-structured interviews were carried out with a group of people between 30 and 40 who own vehicles for private use that at the time of purchase cost at least 50 million Colombian pesos.

RESULTS The owners not only understand the symbolic value of the car, but anticipate the reactions that this causes in others and use it to build a speech and show themselves as they wish to other members of their community.

OBJECTIVE OF THE OWNERS

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=

SLIDE OF THE SYSTEM OF TRANSPORT PUBLIC

THE ORGANIZATIONAL LISTENING: A conceptual proposal.

Cecilia Claro M

DOI: doi.org/10.22395/angr.v17n34a12 RESEARCH This research presents listening as an element of communication that must be managed in organizations, which face a society that is constantly changing.

IMPORTANT know the opinion of the public

TOOLS The research is done through an analysis that is carried out from the theor y and which summarizes the main contributions made from the discipline of communication Communication strategic

REVISION OF APPROACHES

Marketing Relational Communication Organizational

OBJECTIVE This study aims to show what are the most relevant characteristics and elements of organizational listening to date.

Reputation

LISTEN OUT

UNDERSTOOD

AS:

Image e Identity Responsibility

RESULTS This research on listening proposes as a contribution to the discipline of communication a

public relations

LISTEN

R U M B O S Y S E N T I D O S D E L A C O M U N I C A C I Ă“ N REVISTA CIENTĂ?FICA

=

Process continuous and systematic

OLFATIVE ASSOCIATIONS ENVIRONMENT TO PERCEPTION OF SPACE AND SERVICE RECEIVED BY ASSOCIATES TO AN EMPLOYEE FUND IN MANIZALES. Felipe Antonio Gallego López - Salomón Mejía Gallo

DOI: doi.org/10.22395/angr.v17n34a13 RESEARCH This article talks about sensory marketing and its sensory marketing and its importance in the construction of memorable experiences for audiences.

OBJECTIVE It was wanted to understand if an aroma could be related to the experience of the ser vice received in the facilities of a Manizales employee fund

TOOLS Through a descriptive quantitative investigation of quasi-experimental correlational scope.

301 PEOPLE

RESULTS Perceptions Surveys

The stimulation of the sense of smell can be associated in a positive way in the perception of the variables of attention in the service and cleaning.

Positive stimulation

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Perception of good service