Adam in Wales – Product
Design: A Practical Guide To Making Games That Sell – for Board Game
Designers, Publishers and Others in the Tabletop Industry (Adam In Wales - Board Game Design)


Product design means creating games that are tailored to the needs and desires of real players. While game publishers have a massive part to play in creating a product, this book focuses primarily on the game designer –the person who creates the blueprint the rest of the creative team work from.Most board game designers start their process from a moment of inspiration or experimentation. This book advocates a third starting point: empathy.Award-winning board game designer Adam Porter shares his insights into how product design principles can enhance your tabletop game.This book describes:- Design Thinking (and how it relates to game design)- Onboarding Players- UX Design for tabletop games- Building a brand- Player journey maps- Balancing