different types brief

Different types of brief ContractualA contractual brief is a brief that is discussed usually between a company and the client. A layout of a contractual brief is easy to understand which in turn will allow clients to complete all necessary paperwork and details in a easy manner. A client would be asked to provide the formalities and information that is needed for the company hired to complete their work. Some of the disadvantages from using this type of brief is that their may be disagreements from the client and the company of the contract, also timing may cause a problem as the brief will most likely have a timing limit. But an advantage of using a contractual brief is that the client can control every element of the brief, meaning they have more control.

In my own personal experience with working with brief, I was contracted with contractual brief in order to create an ident for a online channel, this meant the client would either have an idea of what they wanted, or give complete control to the maker, which Is what happened in this case.

NegotiatedThis type of brief can be described as similar to the formal brief as this will have both the client and the company offering up ideas and suggestions that could be used for the project, which can be conducted, for example, in meeting, or just by over the phone. An advantage of this type of brief is that the best ideas from both parties involved can be used.

In my own experiences with briefs I was conducted with a negotiated brief when making an animation, which meant that for example, the way the animation was made and conducted was chosen by the company, but the actual storyline was made by myself.

FormalThe formal brief is a brief that can be changed in the process due to other requirements, which can make it seem more calm or ‘Laid Back� compared to other briefs such as the contractual brief. Due to it being a formal brief, each section will be made very clear to the company, thus making it very easy to understand, and therefore meaning a project can be created quickly and easily for the client. But one of the disadvantages of a using a formal brief is that it can be very serious, and this may put off potential clients.

In my own personal experiences with briefs as I was used within a formal brief in order to create an ident for a online channel, for example the ident had to be created in a certain way E.G. to show to channel in a positive light to people who will not have seen it before.

InformalA informal brief is quite similar to a formal brief as it involves different ideas from both the clients and the company itself, this can be a advantage as ideas are conceived in a very relaxed environment, but on the other hand this can cause a disadvantage by working in this way, it can be described as a unprofessional working environment and ideas can be described as unclear.

In my own personal experience with informal briefs I worked on a animation which was quite relaxed environment to work in as I had the choice of how the animation was created and the storyline for the animation.

Commission Certain companies such as TV channels use a commission brief; it is used, as a company will be hired in order to create a product for their certain schedule. This can be an advantage for the companies as they get a certain “niche� product for their company, but on the other hand this can be a disadvantage to the companies as they may not have the ideas to create for certain projects.

In my own experiences with commission briefs I created an ident, which was created for a specific purpose, to show the channel in a positive light, but due to it being a ident it will be shown at a particular light.

TenderTender brief is used almost competition like in a way, as a group of creators would be handed a tender brief in order to decide who’s ideas are the best, one of the advantages of this is that ideas can be created in quite a calm environment, but a disadvantage is that you may not be given the job.

I have had not had any personal experience with tender briefs, but an example of this could be different companies pitching different ideas for a advert design.