3/23/2020
Cause Marketing Vs. CSR | Dan Markel | VJMS Dining, LLC
U
a
What Makes Cause Marketing Di erent from Corporate Social Responsibility? by danmarkel | Jun 21, 2018 | Blog, Philanthropy
More and more businesses are vying to implement a form of social responsibility into their business structure and marketing strategies. Many people, especially millennials, aim to purchase products and services from a business that supports a cause. Two di erent types of social support are cause marketing and corporate social responsibility. So what are the di erences between the two? What is cause marketing? Cause marketing’s primary aim is to support a cause. A business will do this by incorporating a charitable component into their marketing strategy or sales campaign. A portion of the businesses sales or pro ts will go to a selected charity. What is corporate social responsibility? Corporate social responsibility, or CSR, is a business that wants to do good but directs that through a change in their operational practices. It is otherwise de ned as “the voluntary action businesses take over and above legal requirements to manage and enhance https://danmarkelcalifornia.net/what-makes-cause-marketing-different-from-corporate-social-responsibility/
1/3