Portfolio 2025

PORTFOLIO · 2025

MEET THE DESIGNER designer, graphic artist My mission as a designer is to create work that blends creativity and skill, pushing boundaries while maintaining the essence of cohesive branding. With a focus on personalized illustration and design, I strive to help businesses and individuals express their vision in a visually captivating and meaningful way. I am dedicated to crafting bold, innovative designs that enhance brands and create a memorable impact.

my story My journey into graphic design began in high school at a technical school focused on graphic communication, where I first discovered my passion for illustration. What started as a love for drawing quickly grew into a deep appreciation for the vast creative possibilities within design. This sparked a strong desire to continue learning and evolving within the field.

Today, I work primarily with Adobe Illustrator and InDesign— Illustrator being my go-to tool for creating detailed, highresolution vector illustrations, and InDesign for crafting cohesive brand designs and layouts that ensure consistency across platforms.

I’m excited about continuing to grow in the design field and bringing creative visions to life with every project.

core values community-driven This project goes beyond mere visuals; it’s fundamentally about people. I have a strong commitment to understanding the needs of those I design for and alongside. Whether I’m working with a small business, a nonprofit organization, or pursuing a personal endeavor, community remains at the heart of my work. I prioritize listening, collaborating, and creating with purpose.

creative Great design isn’t about following a strict formula. I’m open to experimenting with outof-the-ordinary ideas if it helps convey your story in a unique way. I embrace curiosity, exploration, and impactful visual narratives, as design should challenge limits rather than simply adhere to trends.

expressive Every project has its own unique character, and I ensure that it shines through. My approach embraces emotion and identity, whether the design is vibrant and striking or subtle and introspective. I steer clear of the ordinary, striving for designs that convey a meaningful message.

down-to-earth I leave my ego at the door. I pride myself on being direct, open, and approachable. You won’t encounter any design lingo or extra fluff — just a teamwork-focused approach that delivers exactly what you need, sprinkled with a touch of creativity.

GOLDEN SAND

OFF BLACK

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ROSY CHEEKS

JUST WHITE

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INDIE’S OUT PROVIDENCE RI where local artist's gather Created a logo and an easy-to-navigate website highlighting indie artist’s in Providence, Rhode Island, with an events page displaying their upcoming performances and dates. This project required a deep dive into indie band culture, aesthetics, and vision for the website design. One of the main challenges was finding the right balance between visual appeal and functionality, all while ensuring the indie look. The end results successfully highlight the artist’s and offer a pleasant experience for their fans. ◊ client · local indie artist ◊ aptitude · ux design, layout ◊ know-how · adobe illustrator, figma

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WE SOLVE PROBLEMS THROUGH GOOD MUSIC. proxima nova · proxima nova extra condensed sketches

UX DESIGN · 2023

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LIL' RHODY ANGLER GEAR where the fishing gear is at Developed a hypothetical brand and crafted a complete brand identity package, with a logo system, business cards, letterhead, enveloped, uniform, vehicle wrap, corporate merchandise, social media ad campaign, and informational poster. This project required a detailed exploration of variant fishing brands for cohesiveness across all deliverables. One of the main challenges was developing a cohesive identity and incorporating brand personality, all while curating a balance between creativity and practicality. The end results effectively craft a brand that feels both modern and appealing to the fishing market. ◊ client · personal ◊ aptitude · branding, layout ◊ know-how · adobe illustrator

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Fishing Must-Haves for Every Angler. futura pt · douglas wolves serif sketches

BRANDING · 2023

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PROVIDENCE CRAFT BEER a tall cold one Conceptualized a hypothetical brand and designed a comprehensive logo system, featuring six distinct style trends: Responsive, Adaptive, Minimalistic, Texture & Detailing, Handwritten, and ‘80s/’90s Memphis. This project involved extensive research and exploration to meticulously craft each logo according to its respective trend, ensuring both visual and conceptual balance while staying true to the essence of each style. One of the main challenges was ensuring that each logo style remained true to each trend while managing personal design preferences. The end results successfully combine creative expression with functional design. ◊ client · personal ◊ aptitude · logo design ◊ know-how · adobe illustrator, illustration

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Sip, Savor, Celebrate

The Craft Experience mrs eaves xl serif nar ot · haettenschweiler · utopia std sketches

LOGO DESIGN · 2023

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AVISPA BUENA TEQUILA real good tequila Created a hypothetical tequila brand and designed a comprehensive brand identity package, including a logo system, tequila bottle label, social media ads, and a refrigerator mockup. This project involved in-depth research into the tequila market to ensure consistency and appeal across all elements. One of the main challenges was developing a distinctive logo system and label design that communicated both the brand's personality and premium quality while defining the brand’s message. The end results effectively establish a modern, vibrant brand that resonates with tequila evnthusiasts and stands out in a competitive market. ◊ client · personal ◊ aptitude · package, logo design ◊ know-how · adobe illustrator, indesign

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REAL GOOD TEQUILA THAT STINGS futura pt medium · douglas wolves sans sketches

PACKAGE DESIGN · 2023

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BE REAL. DRINK RESPONSIBLY

DVINA COSMETICS plant powered cosemetics Developed a strategic and thoughtful advertising campaign for a product line, with a logo, collection of ad variations, package design, and self-constructed packaging. This project required shaping a cohesive visual narrative across various deliverables, including print, digital, and social media assets. One of the main challenges was coordinating crossplatform consistency while designing various ad formats. The end result effectively delivers a visually impactful design that resonates with the intended audience. ◊ indie ◊artist ◊ aptitude · ux design, layout · adobe illustrator, figma ◊ client client ·· local personal aptitude · package, editorial design◊ know-how ◊ know-how · adobe indesign

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EMBRACE YOUR INNER BEAUTY, GUILT FREE! aptly light · helvetica neue lt std 45 light sketches

PACKAGE AND EDITORIAL DESIGN · 2023

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DVINA_Cosmetics

cosmetics

SHAMPOO Our wonderfully aromatic Lavender Essential Oil Shampoo brings together the broad spectrum benefits of several all-natural plant sourced ingredients to cleanse and nourish the hair and scalp.

FIGHTING ANIMAL TESTING We have been fighting against animal testing since before we opened our first shop, and the fight continues today. We test products on humans and promote, fund and use human biology relevant testing methods entirely animal and animal-product free.

Learn More

HERBAL KITTY grass that cats love Crafted and designed a hanger tab package, focusing on branding and visual coding. This project involved integrating key elements like product features, barcode, manufacturer info, and other important facts while ensuring the package’s visual balance. One of the main challenges was balancing aesthetics with functionality. The end result effectively delivers a cohesive and practical design that effectively communicates the product features. ◊ client · personal ◊ aptitude · package design, layout ◊ know-how · adobe illustrator

TEAR HERE

TEAR HERE

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GUARANTEE QUALITY & TRUST

A FRAGRANCE THAT CATS LOVE

RESEALABLE POUCH

FRAGRANCE THAT CATS LOVE PLAY RELAX STIMULATE

bc alphapipe · articulat cf

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FRAGRANCE THAT CATS LOVE

GUARANTEE QUALITY & TRUST

GUARANTEE QUALITY & TRUST

RESEALABLE POUCH

RESEALABLE POUCH

A GREAT SOURCE OF STIMULATION FOR DOMESTIC CATS. THIS PORVIDES STIMULATION TO THE DOMESTIC CAT CAN NOT GET FROM BEING IN AN INDOOR ENVOIRINMENT. HERBAL KITTY CATNIP HELPS BY MOTIVATING YOUR CAT TO EXERCISE AND PLAY.

FRAGRANCE THAT CATS LOVE PLAY RELAX STIMULATE

DIRECTIONS: RUB A GENEROUS PINCH OF CATNIP BETWEEN YOUR FINGERS TO RELEASE THE AROMA STORED IN THE DIRED LEAVES AND FLOWERS THEN PLACE ON FLOOR FOR YOUR CAT TO ENJOY. KEEP THE BAG SEALED FOR FRESHNESS.

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WARNING: INTENDED FOR PET USE ONLY. DO NOT TAKE INTERNALLY. DISTRIBUTED BY FOODGOLD U.S.A LLC, PROVIDENCE, RI 02903 1-877-439-9934 ° © 2023 DANITZA RAMOS PEREZ MADE IN USA AND CANADA ° QUALITY GUARANTEED OR YOUR MONEY BACK.

PACKAGE DESIGN · 2023

SEE THROUGH PLASTIC IN THE SHAPE OF A LEAF

SEE THROUGH PLASTIC IN THE SHAPE OF A LEAF

HALLOWEEN WKND MARKET frights, delights, and market sights Designed a Halloween-themed outdoor market promotional flyer, creating a visually engaging piece that incorporates spooky elements with a strong seasonal appeal. This project involved careful consideration of color schemes, typography, and imagery to ensure a cohesive and striking design. One of the main challenges was blending creativity with clarity, ensuring the flyer was both eye-catching and informative. The end result successfully captures the Halloween spirit while effectively promoting the market event, making it both festive and compelling for the target audience. ◊ client · personal ◊ aptitude · editorial design, layout ◊ know-how · adobe indesign

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Trick or Treat Yourself to Unique Finds monarcha bold · dovetail mvb italic sketches

EDITORIAL DESIGN · 2023

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NASC INDEED # 1 job site in the world Collaborated with the JWU Ad Team to create an integrated marketing campaign for Indeed, targeting Gen Z (18–24). Deliverables included a campaign plans book, creative executions, and a presentation for the American Advertising Federation’s, National Student Advertising Competition. All deliverables adhered to Indeed’s brand guidelines while introducing a fresh design aesthetic aimed at resonating with the target demographic.

My role focused on designing promotional materials for a partnership with AMC Theatres and the 2023 film Wonka, including a poster, chocolate bar wrappers, and winning tickets to generate excitement. Some of the main challenges were establishing content hierarchy and adapting to revisions while maintaining a Gen Z-focused aesthetic. The final designs achieved a cohesive, engaging look that resonated with the target audience. ◊ client · Indeed ◊ aptitude · collaborative, layout ◊ know-how · adobe illustrator, indesign

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Make Your Move. indeed sans bold · indeed sans sketches

NATIONAL STUDENT ADVERTISING COMPETITION · 2023

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Media Graph 140,000,000

120,000,000

100,000,000

80,000,000 Part&Promos OOH/Cause Digital/Social 60,000,000

Streaming TV

40,000,000

20,000,000

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NSAC TIDE turn the dial, turn to cold with tide Collaborated with the JWU Ad Team to create an integrated marketing campaign for Tide, targeting Millenials and Gen Z (18–35). Deliverables included a campaign plans book, creative executions, and a presentation for the American Advertising Federation’s, National Student Advertising Competition. All deliverables adhered to Tide’s brand guidelines while introducing a fresh design aesthetic aimed at resonating with the target demographic. My role focused on designing energy report ads, energy guide ads, and in-store promotional materials such as cart ads, floor stickers, shelf-talkers, and digital signage.

Some of the main challenges were coordinating cross-platform consistency while designing various ad formats ensuring the designs remained to the brand standards. The final designs achieved a cohesive, engaging look that resonated with the target audience. ◊ client · Tide ◊ aptitude · collaborative, layout ◊ know-how · adobe illustrator, indesign

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Turn the Dial. gotham ultra · gotham black sketches

NATIONAL STUDENT ADVERTISING COMPETITION · 2024

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TONTERIAS latin cuisine Collaborated with a design team to design branding for JWU culinary students hosting a public grand opening event. Our client requested a bold, colorful, and fun identity to represent their team, Tonterías, and the Latin cuisines they’d be serving. The final logo combined a teammate’s type-driven illustration with my own Lotería-style graphic illustration, resulting in a playful and culturally rooted brand system. My role focused on designing three separate menus for each culinary team, reflecting their unique dishes while staying true to the group’s overall vision. The biggest challenge was maintaining visual consistency while giving each menu its own personality. The final designs captured the energy of the event and the vibrancy of the students’ culinary stories. ◊ client · culinary students ◊ aptitude · illustration, layout ◊ know-how · adobe illustrator

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PUERTO RICAN MOFONGO arboria black · arboria light sketches

MENU DESIGN · 2025

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fresh vegetables| spinners

Calabaza Salad

fresh greens | fresh vegetables roasted squash

staff favorite

Entrees

Puerto Rican Mofongo

fried mash plantains | salsa criolla roasted bell peper | crispy chickpeas | pork

Trinidad Chicken Curry

tender marinated chicken stew blend of fragrant spices | rice | peas

Jamaican Jerk Pork

applewood smoked & grilled marinated jerk pork | steamed cabbage | rice | peas

Dessert Caribbean Black Cake

traditional black cake | mango sorbet

Drink Sorrel

traditional jamaican hibiscus drink

Consuming raw or undercooked meats, poultry, seafood, shellfish, or eggs may increase your risk of foodborne illness, especially if you have certain medical conditions.

Appetizers Escabeche Salad

pickled vegetables | soft bolied egg | honey soy sweet potatoes | fresh leafy greens grilled endives

Sopa De Calabasas

butternut squash | sweet potatoes | blended with crab meat

Papas Rellena

fried & stuffed mashed potatoes |savory seasoned beef | salsa criolla

Entrees Pollo a la Brasa

marinated half chicken | citrus | jalapeno |aji verde | cilantro infused rice | pickled red onion

Starter

Lomo Saltado

eye round | fresh vegetables | soy-based sauce aji amarillo | french fries | cilantro lime rice fried egg staff favorite

Chickpea Flautas

fried tortilla | smoky chickpea filling mango pico de gallo | cilantro lime rice

Dessert

Pão de quejio

cheese bread | parmesan | tapioca starch

Appetizers Tacacá Soup

shrimp broth | szechuan peppercorns yucca | apple

Alfajores

buttery short pastry | dulce de leche | toasted coconut

Coxhina

panko fried dumplings | chicken confit spicy mayo

Drinks

Entrees

Peruvian Chicha Morada

purple corn | pineapple rind green apple citrus | warming spices

Mango Agua Fresca

fresh mango | cane sugar

Picanha

plantain chips | chimichurri

Mocqueca

coconut tomato stew | shrimp | mussels calamari |rice staff favorite

Consuming raw or undercooked meats, poultry, seafood, shellfish, or eggs may increase your risk of foodborne illness, especially if you have certain medical conditions.

Fejoida

pork belly & housemade linguiça sausage black bean | farofa (toasted yucca flour) kale chips

Dessert Regal Bananas

caramelized bananas | crème anglaise toasted merengue

Drink Limonada Suica

creamy brazilian limeade | coconut milk

JWU NATIONAL INTEGRITY DAY day of integrity with ai willie We were tasked with creating a comprehensive visual identity, including a logo system, informative posters, social media ads, and stickers. This project involved carefully considering the event’s core values and translating them into cohesive, impactful design elements. One of the main challenges was creating informative posters that clearly communicated the event’s message while maintaining visual interest and ensuring readability across various formats. The end result effectively communicates the event’s theme of integrity, presenting a professional yet playful identity that resonates across both print and digital platforms. ◊ client · jwu csc ◊ aptitude · editorial, layout ◊ know-how · adobe illustrator, Indesign

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WILD CATS PLAY FAIR! reflex pro variable · din pro light sketches

EDITORIAL · 2024

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CLASS OF 2025 REVEAL senior showcase Designed the official reveal poster for the JWU Class of 2025 senior showcase as part of a department-wide mini competition. The poster was anonymously selected by peer vote as the concept that best represented the senior class. Following the selection, I expanded the design into a full campaign, including social media ads, TV wall graphics, alternate poster sizes, a t-shirt, and sticker. The final deliverables maintained visual consistency while effectively capturing the energy and identity of the graduating class. ◊ client · jwu design ◊ aptitude · poster design, illustration ◊ know-how · adobe illustrator

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STEP INTO THE WORLD OF JWU DESIGN din pro regular · din pro black sketches

POSTER DESIGN · 2025

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PROJECT CURL define your curl, define your style We were tasked with creating a comprehensive brand identity, including a logo system and a fully designed high-fidelity website. This project involved creating a visual language that not only represented their brand values but also ensured a seamless user experience across digital platforms. One of the main challenges was aligning the brand’s visual identity with its core values, all while ensuring the website was both visually engaging and highly functional. The end result effectively conveys a modern, user-friendly experience that resonates with ProjectCurl’s target audience, establishing a strong, cohesive brand presence. ◊ client · entrepreneur ◊ aptitude · branding, ux design ◊ know-how · adobe illustrator, figma

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Join the Curl Revolution montserrat alternates · puritan sketches

BRANDING, UX DESIGN · 2024

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South Puget Intertribal Planning Agency

SPIPA ANNUAL REPORT south puget intertribal planning agency Re-designed an annual report for a company with an existing design in need of refinement.

Using Adobe InDesign for layout, along with Illustrator and Photoshop to create, edit, and enhance visual assets, this project focused on delivering a brand-focused and easy-tounderstand design. One of the main challenges was reimagining the report's structure while ensuring consistency with the brand’s identity and visual language. The end result successfully transforms the report into a polished and engaging booklet. ◊ client · personal ◊ aptitude · editorial, layout ◊ know-how · adobe indesign, illustration

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Providing support to Tribal communites. basic sans bold · segoe ui emoji sketches

EDITORIAL · 2023

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EXPENSES $15,673,909

Program Service Expenses 84% [$13,821,686] Management & General 12% [$1,852,223]

PROGRAM EXPENSES BY CLUSTER AREA Workforce Development

Health & Wellness

Familly Support

Community Resources

SPIPA AUDITED FINANCIALS FISCAL YEAR 2019 REVENUES $15,749,996

Contributions & Grants 84% [$13,385,266] Program Service Revenue 14.5% [$2,200,228] Other Revenue 1.3% [$130,393] Investment Income .25% [$34,109]

I WOULD LOVE TO HEAR FROM YOU, LET’S CONNECT!