DANI READ
Design Director
For four years, I have had the privilege of designing, growing, and evolving with the powerhouse that is Savage X Fenty. I joined Savage prior to launch, and my design point of view has been instrumental in defining the brand's aesthetic.
As Senior Designer, I designed hundreds of styles; seeing through every detail from tech pack, to trim development, to fittings.
As Design Director, I lead concept development and oversee a design team managing 200+ skus per season, with product categories ranging from bras and lingerie to hosiery and accessories.
In addition to our regular assortment, I have designed custom looks for 4 Savage X Fenty fashion shows, and a variety of music videos and performances on behalf of Savage.
VALENTINES '22 COLLECTION "GLOSSY FLOSSY": COLLECTION CONCEPT AND SELECTED HANDSKETCHES
SELECTION OF TECHNICAL DEVELOPMENTS FOR SAVAGE X FENTY
2018 for 2019: "Mosaic Embroidery" fashion collection, embroidery design 2019 for 2020: "Floral Glow" fashion collection, graphic and crystal placement 2021& 2022: Original trim designs for fashion collections
SP22: "X-RAY VISION"
SP22: "ALIEN ANIMAL"
SP21: "STRAP UP", USED AGAIN FOR HO21 "FLUFF IT UP"
Ascension Lingerie, LLC
At Ascension Lingerie, I was in charge of the global private label business. I managed every aspect from fabric to design to fit, even hiring my own fit model to improve product quality. In one short year, I drove over $1 million in revenue for this small business, designing collection for brands such as Frederick's of Hollywood, Yandy, Lovehoney, Fashion Nova, and Forever21
1st row: Megan Fox for Frederick's of Hollywood, 2018 2nd & 3rd row: Frederick's of Hollywood 2018/19 collections
Last row: Yandy 2018/19 private label styles
SELECTION OF HANDSKETCHES FOR FREDERICK'S OF HOLLYWOOD PRIVATE LABEL, 2018/19
In 2010 I started FYI, my own luxury lingerie and erotic accessories brand. Defined by the trademarked slogan "women are weapons", FYI aimed to encourage wearers to embrace their own power, danger, and allure.
Functional styles had playful purposes without sacrificing indulgence: each piece featured silk, leather, or unexpected hardware.
All garments were designed and patterned by me and produced in small runs in NYC's garment district. FYI was carried in over 20 stores in 5 countries, and featured in major publications such as V Magazine, Vice, Creem, Refinery29, Faint, Tantalum, and Inked.
S/S 2014 COLLECTION "MUSE OF THE VIOLETS": COLLECTION CONCEPT, HANDSKETCHES, CADS, CAMPAIGN
F/W 2013 COLLECTION "ISIS": COLLECTION CONCEPT, HANDSKETCHES, CAMPAIGN
CORE INTIMATES COLLECTION DEVELOPMENT, HANDSKETCHES, PRODUCT
2015: "Rio" collection development with final product (unllined balconette and cheeky)
2015: "London X" Bra" (+ cup and wire) development feat. temp-tech lining with final product
MODAL COLLECTION DEVELOPMENT, HANDSKETCHES, PRODUCT
2016: RTW bodysuits in temp-tech modal; concept to final product creation included sourcing and negotiating factory partner in El Salvador, and completing a course on the technology and performance behind the 'TempPro' material.
2014 REBRAND: CONCEPT AND HANDSKETCHES FOR HERITAGE-INSPIRED FASHION COLLECTIONS
2014 REBRAND: CONCEPT, HANDKSKETCHES & HAND-DRAWN FLATS FOR HERITAGE-INSPIRED FASHION COLLECTIONS
2010 "Cage" and "Voyeur" collection design and development: inspiration, handsketches, hand-drawn flats and digital CADs
