Dani Read Portfolio

DANI READ Design Director

For four years, I have had the privilege of designing, growing, and evolving with the powerhouse that is Savage X Fenty. I joined Savage prior to launch, and my design point of view has been instrumental in defining the brand's aesthetic.

As Senior Designer, I designed hundreds of styles; seeing through every detail from tech pack, to trim development, to fittings.

As Design Director, I lead concept development and oversee a design team managing 200+ skus per season, with product categories ranging from bras and lingerie to hosiery and accessories.

In addition to our regular assortment, I have designed custom looks for 4 Savage X Fenty fashion shows, and a variety of music videos and performances on behalf of Savage.

SUMMER '22 COLLECTION "NIGHT BLOOMS": COLLECTION CONCEPT AND SELECTED HANDSKETCHES

VALENTINES '22 COLLECTION "GLOSSY FLOSSY": COLLECTION CONCEPT AND SELECTED HANDSKETCHES

SPRING '22 COLLECTION "X-RAY VISION": COLLECTION CONCEPT AND SELECTED HANDSKETCHES

A SELECTION OF CUSTOM LOOKS FOR SAVAGE X FENTY

Normani, 2021 Savage X Fenty show performance

Cindy Crawford, 2021 Savage X Fenty show model

Meg Thee Stallion, 2020, "Body" video

SELECTION OF NOTABLE STYLES FOR SAVAGE X FENTY

2019: core collection logo mesh catsuits, missy & curvy

2020: "Hyper Real Holiday" fashion collection, clear PVC & lurex lace

2021: "Romantic Corded Lace" fall/holiday fashion collection

2021: "Commitment Issues" suspender bodystocking (2019) shown in "America: A Lexicon of Fashion" exhibit by The Costume Institute at the Metropolitan Museum of Art

SELECTION OF TECHNICAL DEVELOPMENTS FOR SAVAGE X FENTY SP22: "X-RAY VISION"

SP22: "ALIEN ANIMAL"

SP21: "STRAP UP", USED AGAIN FOR HO21 "FLUFF IT UP"

2018 for 2019: "Mosaic Embroidery" fashion collection, embroidery design

2019 for 2020: "Floral Glow" fashion collection, graphic and crystal placement

2021& 2022: Original trim designs for fashion collections

DEVELOPMENT FOR BRAND COLLABORATION WITH TATTOO ARTIST, MANUELA SOTO SOSA

Original concept and sketches for collaboration with TBD tattoo artist

Collaborator, Manuela Soto Soso placed her original tattoo graphics on blank CADs & fit samples; i was responsible for ensuring her desired placement on all sizes throughout fit & grading

Final products in October 2021 Savage X Soto campaign feat. artist, Manuela

Ascension Lingerie, LLC At Ascension Lingerie, I was in charge of the global private label business. I managed every aspect from fabric to design to fit, even hiring my own fit model to improve product quality. In one short year, I drove over $1 million in revenue for this small business, designing collection for brands such as Frederick's of Hollywood, Yandy, Lovehoney, Fashion Nova, and Forever21

1st row: Megan Fox for Frederick's of Hollywood, 2018 2nd & 3rd row: Frederick's of Hollywood 2018/19 collections

Last row: Yandy 2018/19 private label styles

Ascension Lingerie, LLC

SELECTION OF HANDSKETCHES FOR FREDERICK'S OF HOLLYWOOD PRIVATE LABEL, 2018/19

In 2010 I started FYI, my own luxury lingerie and erotic accessories brand. Defined by the trademarked slogan "women are weapons", FYI aimed to encourage wearers to embrace their own power, danger, and allure.

Functional styles had playful purposes without sacrificing indulgence: each piece featured silk, leather, or unexpected hardware.

All garments were designed and patterned by me and produced in small runs in NYC's garment district. FYI was carried in over 20 stores in 5 countries, and featured in major publications such as V Magazine, Vice, Creem, Refinery29, Faint, Tantalum, and Inked.

S/S 2014 COLLECTION "MUSE OF THE VIOLETS": COLLECTION CONCEPT, HANDSKETCHES, CADS, CAMPAIGN

F/W 2013 COLLECTION "ISIS": COLLECTION CONCEPT, HANDSKETCHES, CAMPAIGN

CORE INTIMATES COLLECTION DEVELOPMENT, HANDSKETCHES, PRODUCT

2015: "Rio" collection development with final product (unllined balconette and cheeky)

2015: "London X" Bra" (+ cup and wire) development feat. temp-tech lining with final product

MODAL COLLECTION DEVELOPMENT, HANDSKETCHES, PRODUCT

2016: RTW bodysuits in temp-tech modal; concept to final product creation included sourcing and negotiating factory partner in El Salvador, and completing a course on the technology and performance behind the 'TempPro' material.

2014 REBRAND: CONCEPT AND HANDSKETCHES FOR HERITAGE-INSPIRED FASHION COLLECTIONS

2014 REBRAND: CONCEPT, HANDKSKETCHES & HAND-DRAWN FLATS FOR HERITAGE-INSPIRED FASHION COLLECTIONS

2010 "Cage" and "Voyeur" collection design and development: inspiration, handsketches, hand-drawn flats and digital CADs