212 Barrington Court MARKETING PLAN
Presented by Bill Anderson
Your Marketing Plan
Photography & Videography
The marketing plan revolves around professional photography, highlighting the elegance and beauty of the home. The highest quality professional photography is executed to showcase the listing. All content is put through a rigorous editing and quality-control process.
Marketing Collateral
The Daniel Ravenel Sotheby’s International Realty in-house marketing team will prepare high-quality brochures and a captivating custom-written description of the property.
Whisper Campaign
Private e-mail campaign to Daniel Ravenel Sotheby’s International Realty brokers with an internal network of investors and clients throughout the Lowcountry and beyond.
Email Campaign
Announce your property to Hilton Head Island and Bluffton MLS agents and Sotheby’s International Realty agents.
Online Presence
Your property will be displayed on SothebysRealty.com and DanielRavenelSIR.com. Once a home is showcased on sothebysrealty.com, it is exclusively distributed to the most authoritative news, luxury lifestyle, financial, and real estate-centric websites around the world.
Apple TV – Real estate app on Apple TV with expertly curated high-resolution photography and high-definition videography
Barrons.com – A standalone luxury real estate website powered by Mansion Global that connects buyers with extraordinary homes
FT.com (Financial Times) – Over five million registered users with an average personal income of over $300,000
House24.com – Italy’s leading property magazine, specializing in luxury properties around the globe
JamesEdition.com – The world’s first marketplace to span across multiple product categories and has a strong presence on the sales market across the luxury space, from private jets to exclusive cars
Juwai.com – China’s premiere real estate portal, combined with Baidu, China’s largest search engine
LandandFarm.com – The finest rural property marketplace, with more than 2 million visits and 16 million pageviews monthly. This provides access to a range of different property types, from farms, ranches, residential land, and more
LandsofAmerica.com – The premier rural estate site with farms, ranches, and more. This connects more than 12 million engaged land buyers with sellers, providing unrivaled access to one of the most visited land listing marketplaces
LandWatch.com – An online leader in rural properties, land, and more. Overall, as part of the network, this connects more than 12 million engaged land buyers with sellers, providing unrivaled access to one of the most visited land listing marketplaces
LeFigaro.com - Showcases the French art of living through its real estate website, bimonthly magazine, mobile app, and online platform. Since 2016, it has included international listings, offering luxury homes, rentals, and holiday properties to nearly 500,000 monthly visitors.
LuxuryEstate.com – The largest selection of luxury properties distributed throughout Europe – hosted from Italy
MansionGlobal.com – Standalone luxury real estate site presented by The Wall Street Journal, translated in three languages, exclusive to high-value property listings
MarketWatch.com – A standalone luxury real estate website powered by Mansion Global and connects wealthy global buyers with extraordinary homes
NextDoor.com – Connects neighbors to each other and to everything nearby. 1 in 4 U.S. households have an account, 270,000 neighborhoods globally
Nikkei.com – Reaching over 29 million monthly readers – the first real estate portal in Japan – Japanese viewers can access property offerings in over 70 countries and territories
PropGoLuxury.com – Fastest growing property portal in China and the Asia Pacific region
Realtor.com – SIR’s partnership provides enhanced listing detail pages that include virtual and 3D tours, videos, branding, and property metrics accessible via ListTrac
RobbReport.com - The Robb Report is luxury without compromise, attracting a discerning audience with a shared appreciation and desire for quality, luxury, heritage and exclusivity
SIR Mobile – The mobile app is designed to have the same user experience, features, and functionality of sothebysrealty. com – language translation, currency conversion, inclusion of your HD property videos, 3D virtual reality tours, lifestyle searches, destination pages, developments, and more
WSJ.com (The Wall Street Journal) – 25 Million monthly visitors US, 3.1 million monthly visitors Europe, 4.8 million monthly visitors Asia
Media Outreach
Your property will be submitted for relevant press opportunities through Sotheby’s International Realty.
Social Media
Your property will be featured on the Daniel Ravenel Sotheby’s International Realty Instagram, Facebook, and YouTube accounts.
Broker Open House
Hilton Head Island and Bluffton MLS agents will be invited to an open house event.
Additional Exposure
Your property will be nominated for additional exposure through Sotheby’s International Realty. Exposure opportunities include:
Top Tier eGallery - Highlights extraordinary properties in the rotating carousel on Apple TV across Sotheby’s International Realty Offices.
The Global Property Search Ad Unit - This exclusive, geotargeted placement lets viewers browse multiple homes based on their search criteria. One click takes them to the listing page on sothebysrealty.com. The unit runs across multiple media publisher sites, including Architectural Digest, The New York Times, The Wall Street Journal, Financial Times, Nikkei, Google, and Facebook.
Homepage - Properties have the potential to display on the homepage of sothebysrealty.com as a cover property if selected for exposure, and by the location searched by the visitor.
Social Media - The Sotheby’s International Realty brand creates exclusive content featuring our property listings on multiple social media platforms and engages with more than a million followers each day.
Sotheby’s International Realty Performance
Advertising Opportunities*
NATIONAL ADVERTISING
Wall Street Journal
Inclusion in the Sotheby’s International
Realty Wall Street Journal ad
National print circulation of 525,734
MansionGlobal.com
30-day featured property upgrade corresponding with Wall Street Journal print placement
New York Times Takeover
Inclusion in the Sotheby’s International
Realty New York Times Takeover
160,000+ copies distributed to select high-net worth neighborhoods in the New York Metro Area
DIGITAL ADVERTISING
Banner Ad Campaign
Include 3-4 locations, select sites, in market and real estate behavioral segment.
100,000 Impressions
META Campaign
Reach targeted buyers with content created in-house to drive traffic to the listing.
Advertising Opportunities*
REGIONAL ADVERTISING
Luxury Home Magazine
Feature in the company ad inside in Charleston + the Lowcountry Luxury Home Magazine.
Per issue readership of 80,000
Charleston Magazine
Inclusion in a company ad in the Charleston Magazine
Per issue readership of 115,850
