Ad Campaigns

Fashion Advertisement Advertisement Campaign Phoebe Poole, Meghan Cooper and Danielle Blake Proffessor Oscar Betancur FASM 210 Spring 2017

Schedule

13 Brand Research Mood Board Mock Ups Photographer Models / Talents Location Props Art Direction Shoot Editing Process Book Presentation

14

15

16

17

18

19

20

21

22

23

24

25

Location Austraila

Product

Beach lifestyle brand, whis is a surf company primarily a clothing retailer that has the iconic logo refering to the ocean.

Target Customer “We live for the sun, salt, and spirit of summer�. Targeted towards the salt life lovers, surfers, and swimmers. they believe in representing the young, confident, easy going, free spirited, sporty, cool, and trendy individual.

Price Range $25-$200

We aim to create a free spirited ad for Billabong that will take the viewer to a tropical place while being able to imagine the sound of the ocean. Wanting the viewer to be the one in the bikini lisening to the sea calling their name.

The Sea is Calling....

Is Your Bikini Ready?

Headline

Garment 1 (striped bikini top):

Bikini bottom line up holding large white shell to ear

Shot List

Knees up holding large white shell Close up shot of bikini top and face with white shell

Garment 2 (black bikini top):

Bottom of mid section up holding shell with brown pattern to ear Knees up holding brown pattered shell Laying down with white shell Bottom of bikini line with white shell in front of face same photo as a close up shot

Location

8000 Waters Apartments

Model: Kriersten Herr Photographer: Ymke Franssen

www.billabong.com www.billabong.com

www.billabong.com

Location California

Product

American sportswear brand redifining the classic blue and white stripe

Target Customer Women looking for an who want an ease to their wardrobe while still looking sophisticated

Price Range $75-$900

We aim to create an advertising campaign that captures the essence of MDS Stripes. Clothing that is classic, feminine, and easy, placed in a colorful enviornment.

“The Modern Classic”

Headline

Garment 1 (striped skirt):

Shot List

Medium close shot of skirt; leaf diagonal at top of shot Medium close shot from shoulder to knee; model at angle Walking shot; medium shot; movement in skirt

Garment 2 (shorts and top):

Leaning against wall; full body Medium long shot; focusing on lower neck to mid thigh Full body; holding leaves in either hand

Garment 3 (dress):

Full body back shot; leaves coming across top of shot Medium shot; from head to lower waist Walking shot; full body; dragging leaf on ground

Location

Telfair Museum

Chatham Square

Model: Emma Holzer Photographer: Cierra Shingles Make-up: Alison Lopez Lighting: Jadyn Coolidge

Final Ad

Location

Herzogenaurach, Germany

Product

Streetwear brand with a defined bold and sexy twist

Target Customer

Men and women that want to be fashionable dressed in unique streetwear peices

Price Range $30-$980

We aim to create an advertising campaign that captures the essence of Fenty X Puma. The perfect mesh of haute couture and streetwear.

“Rococo The Streets”

Headline

Model 1: Full body in skirt, crop top and lace boots Full body leaning Full body in coat, rubber boots and bodysuit

Shot List

Model 2: Full body smashing Tv Close up of skirt, jacket and rubber boots Model 3: Full body sitting Close up of shoes and sock Full body leaning Model 4: Close up of sitting on skateboard Close up of standing on skateboard Full Body skating Group: Models 1 and 2 standing next to each other models 3 and 4 in background Models 1,2, and 3 stand together and model 4 on skateboard in background Models 1 and 3 together Model 1, 3 and 4 together

Location

Abandon Building South Carlonia

Model 1: Faith Newton Model 2: Jacob Higbee Model 3: Abby Dunaly Model 4: Edgar Rodriguez Photographer: Selena Slack

Final Advertisement