How to become a Social Media Guru

How to Become a Social Media Guru DANIELLE RHEW

5 Social media rules to live by

When & How much to post

What content for each platform

Hashtags are your new best friend

Likes vs Engagement

Examples, RIO model & Content Road Map

Top things to remember when advertising on Social media S.A.P (Sit and Plan) Know your audience Post consistently Post relevant content Get Creative

Monthly Active Users 2,230,000,000

1,900,000,000 1,000,000,000 336,000,000 106,000,000

Facebook

Who uses

55-64 9% 16-24 25% 45-54 15%

35-44 22% 25-34 29% 55-64 8.7% 45-54 11.7%

16-24 29.1%

35-44 20.4%

25-34 30.1%

Twitter

YouTube

Social Media

55-64 6%

45-54 13%

16-24 31%

35-44 20%

45-54 8%

55-64 3%

25-34 30%

16-24 37%

35-44 18%

25-34 34%

Instagram

Most popular times to post on Social Media 9AM-10AM

3PM-5PM

12PM-2PM

12PM-3PM

3PM-4PM

How much should you post every day?

Facebook Twitter Youtube* Linkedin Instagram *Per week

Videos get 20% more clicks than photos

Emojis result in an increase of 57% more likes on Facebook.

Use LinkedIn exclusively for blog-like posts with a professional tone to them

Twitter engagement goes the more unique hashtags used

UP

#nofilter #makersvillage Heavy use of Hashtags on Instagram can lead to a decline in engagement, use no more than

Having a few hundred likes is great!

Unless your engagement doesn't reflect your audience

Sample Posts, RIO Model & Content Road Map

Facebook Facebook is great for most media. Hosting giveaways and events is a lot easier on Facebook with the options given to you.

You can comment, react and even share posts with ease.

Twitter

Twitter Gives you a 280 character limit for tweets, so be short and use hashtags when possible.

Instagram Make sure your bio is short and to the point

Having Story highlights is a great way for your new fans to look back on your old work, without having to scroll through your whole feed

YouTube

Linkedin

LinkedIn is not directly made for small businesses. You can still use it to your advantage though! Posting updates on how your social media marketing is going not only give you a hard copy of what is going on but looks good on you to future employers.

Monthly Road Map Post a new product at least 3 times a month

Record videos to help explain your products

Use polls once a month to learn about your audience Share photos of your customers with your products #FanFriday

Partner with other businesses to help promote each other one a week

RIO Model Growing organically on Social Media costs , not Use engagement figures to gauge your growth, instead of likes/followers.

Reach Impressions Interactions Audience Retention/Total Views

Sources can be found here

DANIELLE RHEW