A round up of my ideas for Harvey Nichols Sustainability marketing brief given in 2018. I worked closely with the brand to better understand their ethos, vision and consumer demands. Using market research, promotional methods and competitor analysis I created Locked In Harvey Nichols: An event concept that rewards students for shopping sustainably, by given them an experience in Harvey Nichols and having them better feel rewarded, the younger consumer demographic are more likely to shop in-store with Harvey Nichols in the future as the Lock-In creates more than just an event and education space: it provides Harvey Nichols the opportunity to form a connection with the consumer, thus having re-occurring custom and loyal shoppers.
