E SSENTIALS
Sunday, June 15, 2014
Your Guide to the Good Life. BY CARYN ROUSSEAU THE ASSOCIATED PRESS
Swimwear:
E
Bold colors, metallics and sporty styles
xpect bold colors, metallic materials and sporty styles on beaches this summer in, surprisingly, more one-piece silhouettes. A quick guide to this season’s swim looks:
pool to picnic or out at night,” Rubin said. Other options: Shirt dresses or oversized men’s button-down shirts, caftans and tunics that hit mid-thigh or at the knee.
THE FASHION
Return of the one-piece: Sales of one-piece swimsuits have gone up. Data from market research group NPD show one-piece sales increasing 15 percent from the April 2012-to-March 2013 period to the April 2013-to-March 2014 period. One-piece sales netted $819.6 million during 2013-2014 range compared with $783.9 million for two-piece swimsuits, which saw a 9percent loss. “The one-piece has the ability to be able to contour one’s figure in a better way,” said Marshal Cohen, NPD’s chief retail analyst.
Patterns, prints, colors: Look for bold, solid colors as opposed to pastels or jewel tones. “Definitely more vibrant,” says Marissa Rubin, People StyleWatch’s senior market editor. Also: Black and white, graphic details and writing or words, global prints and metallics in silvers, bronze, pewter and gold. “It looks really great on bronze skin, the metallics really pop,” Rubin said. Sporty styles: Fashion designers are looking to athletic brands for inspiration, Rubin said. Specifically: Zippers, mesh inserts or cut outs, neoprene material and rash-guard influences.
One-pieces with bold colors, such as this Barraca Chic swimsuit, are expected to be in style this summer. AP photo
Versatile cover-ups: Traditional covers-ups are making way for multiuse garments, such as jersey dresses that go from “pool to barbecue or
THE FINANCES
Mix and match: Women are increasingly buying a basic swim bottom that fits well and pairing it with multiple tops in different lengths and patterns. NPD data show sales of $550.5 million for swimwear tops from April 2013-to-March 2014 compared with $368.7 million for bottoms. “Women aren’t concerned as much anymore about having a complete matchy-matchy outfit,” Cohen said. “It’s perfectly OK to buy a $9 top and put it with a $20 bottom.” Overall sales: The women’s swimwear market totaled $2.9 billion in sales from April 2013-to-March 2014, according to NPD. That’s up slightly from $2.8 billion during the 2012-2013 period. Cover-ups saw a 7 percent increase in sales from the April 2012-to-March 2013 period to the April 2013-to-March 2014 period.
Bikini Lab Faux-Leather Laser-Cut Bikini Top and Hipster Bikini Bottom, $44, macys.com
Raisins Fringed Bandeau Bikini Top and Ombre String Bikini Bottom, $28, macys.com
Xhilaration Junior’s 2-Piece Swimsuit, $17.99 for top, $14.99 for bottom, target.com
Xhilaration Junior’s Studded Bandeau Swim Top, $19.99; Xhilaration Junior’s Mix and Match Hipster Swim Bottom, $14.99, target.com