Fox's Pizza Den

Style Guide

Table of Contents

The purpose of graphic standards This package was created as a tool for anyone designing or supplying communication materials for or associated with Fox’s Pizza Den. It describes size, color and usage of the official logo.

General Rules The primary logo should be used unless otherwise specified. The logo proportions should always be followed.

• Maintain size and spacing ratios of each

component.

• Do not change or manipulate the fonts in any

way.

• Use only specified colors.

• Never stretch or distort the logo.

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History . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5-6 Color. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Fonts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Stationery (Option A)............................................ . 9 Stationery (Option B)............................................ 10 Logo Application . . . . . . . . . . . . . . . . . . . . . . . . . 11-12 Sinage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Packaging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Contact Information . . . . . . . . . . . . . . . . . . . . . .BACK

2

3

Hello

History

On March 7, 1971, with $500, a rented storeroom and a

few pieces of used equipment rescued from the snow and ice of a Pittsburgh scrap yard, Jim Fox fulfilled his lifelong dream of opening a pizza shop in his hometown of Pitcairn, Pennsylvania. As the first pizza slid from the oven at 4:00 that afternoon, he had no way of knowing that he’d be sold out just six hours later, making Fox’s Pizza Den an instant success.

In 1973, Jim opened a second Fox’s Pizza Den in nearby

Harrison City and a third in East Pittsburgh. With the opening of his fourth location in Swissvale, Jim introduced an innovative concept that would revolutionize the pizza industry in the Pittsburgh area — home delivery. As word spread, friends began calling Jim about opening franchised pizza shops. Realizing that franchising could help others reach their dreams of independence, Jim incorporated Fox’s Pizza Den in 1974.

Now celebrating our 45th anniversary, we see it hasn’t

stopped growing. Today there are more than 200 franchises operating coast to coast in 25 states. Fox’s Pizza Distribution, formed in 1986, provides the franchises with consistent highquality product and reliable distribution. Because of its successful formula, Fox’s Pizza Den was voted best pizza franchise of 1993 by the National Pizza and Pasta Association and received PMQ’s 2005 and 2007 Pizza Industry Enterprise (PIE) award. Fox’s has been consistently ranked as one of the best pizza and sandwich franchises in the United States by Entrepreneur and Pizza Today magazines In making Fox’s Pizza Den a success, Jim Fox has been able

to provide entrepreneurs with the opportunity to achieve their own success and independence while strengthening the economies of small, all-American towns.

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Logo

Fox’s Pizza Den Fox’s Pizza Den Fox’s Pizza Den 5

DO’S Two of the designated colors

Fox’s Pizza Den

Only one color on the type

Fox’s Pizza Den

Put background around full logo

Fox’s Pizza Den

DONT’S Stretch or Squish

Fox’s

Pizza Den

Put background only around logo

Fox’s Pizza Den

Outline logo

Fox’s Pizza Den

Only one of the designated colors

Fox’s Pizza Den

Change the proportions of the logo’s components

Fox’s Pizza Den 6

Color 7

PMS CMYK RGB HEX#

42-16 U 0-82-91-58 126-39-6 7E2706

PMS CMYK RGB HEX#

7-5 U 0-10-54-0 255-255-139 FFE18B

PMS CMYK RGB HEX#

41-8 U 0-82-91-19 201-71-38 C94726

PMS CMYK RGB HEX#

169-4 U 25-21-23-0 192-189-186 C0BDBA

PMS CMYK RGB HEX#

37-7 U 7-59-62-0 229-131-101 E58365

PMS CMYK RGB HEX#

179-3 U 0-0-0-20 209-211-212 D1D3D4

PMS CMYK RGB HEX#

25-12 U 0-37-66-23 200-140-83 C88C53

PMS CMYK RGB HEX#

179-1 U 0-0-0-2 248-248-249 F8F8F9

PMS CMYK RGB HEX#

49-7 U 0-90-82-20 197-52-47 C5342F

Fonts

ChunkFive ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Gill Sans Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Franklin Gothic Book

0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Dence ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

8

Stationery

Option A 8.5 in

8.5 in

Fox’s

Pizza Den

11 in

11 in

Fox’s Pizza Den

304-367-0000 www.foxspizza.com 94 Fairmont Avenue, Fairmont WV, 26554

3.5 in 9.5 in

Fox’s

Pizza Den

2 in

Fox’s

Pizza Den

4.125 in

Jim Fox Owner

304-367-000 www.foxspizza.com 94 Fairmont Avenue, Fairmont WV, 26554

9.5 in

Fox’s

Pizza Den 4.125 in

94 Fairmont Avenue Fairmont WV 26554

Jim Fox Owner

304-367-000 www.foxspizza.com 94 Fairmont Avenue, Fairmont WV, 26554

9

Option B 8.5 in

3.5 in

Fox’s

Pizza Den

Fox’s Pizza Den

2 in

11 in

Jim Fox Owner

(304) 367-000 www.foxspizza.com 94 Fairmont Avenue, Fairmont WV, 26554

www.foxspizza.com (304) 367-0000 94 Fairmont Avenue, Fairmont WV, 26554

9.5 in

Fox’s

Pizza Den 94 Fairmont Avenue Fairmont WV 26554

4.125 in

10

Logo Application

T-Shirt

T-Shirt

HAT

HAT

Maroon

Maroon

11

Black

Black

HOODIE

HOODIE

Apron

Apron

Maroon

Maroon

Black

Black

12

13

Signage

Packaging

14

Contact Information Website: https://www.foxspizza. com/ E-mail: info@foxspizza.org Phone: 304-367-0000 Address: 94 Fairmont Ave, Fairmont WV, 26554