danielleoser.com
www.linkedin.com/in/danielleoser oserdanielle@gmail.com
Welcome to my graphic design portfolio, where I showcase my passion for visual communication and expertise in graphic design. With over 15 years of experience in agency and corporate PR and 12 years of teaching at esteemed universities in the area, I bring a deep understanding of design principles, typography, color theory, and layout composition to my work.
Throughout my career, I have honed my skills in creating visually stunning and effective designs that communicate messages with clarity and creativity. From branding and logo design to print collateral and digital media, my portfolio showcases various projects demonstrating my versatility as a designer.
I am dedicated to leveraging the power of visual communication to bring ideas to life and make a lasting impact. Through thoughtful and innovative design solutions, I strive to create designs that catch the eye and effectively convey the intended message. I invite you to explore my portfolio and witness the artistry, attention to detail, and commitment to excellence that define my work in graphic design.
This series of posters is designed to guide students through various Adobe Illustrator tutorials. Each serves as a visual roadmap, offering step-by-step instructions and illustrating the key techniques required to master specific design skills. Through carefully selected typography, vibrant colors, and concise visuals, the posters create an engaging and intuitive learning experience, empowering students to explore the possibilities of Adobe Illustrator while honing their design abilities.
Whether it’s creating vector illustrations, manipulating typography, or mastering advanced techniques, these posters serve as valuable resources, providing clear guidance and inspiration to students as they navigate their creative journey in Adobe Illustrator.
The set of posters aims to foster a dynamic and interactive learning environment. By incorporating eye-catching visuals and a cohesive design, the posters facilitate the comprehension of intricate Illustrator concepts and evoke a sense of creativity and exploration.
Through thoughtful organization and intuitive layouts, the stepby-step instructions enable students to follow along easily and achieve their desired outcomes. Each poster highlights a specific tutorial, focusing on essential tools and techniques, encouraging students to experiment and apply their newfound skills. By presenting complex concepts in an accessible and visually appealing manner, these posters become valuable assets in empowering students to unlock their full creative potential with Adobe Illustrator.
As a graphic designer, I have designed an infographic poster that exemplifies the power of data and visual storytelling for a travel guide assignment.
Through vibrant colors, captivating imagery, and concise iconography, this poster guides students in creating visually compelling graphics that communicate information effectively and engage the audience using the “show, don’t tell” approach.
Client Webster University : Year 2021 :
This visually captivating poster guides users through the key elements and techniques required to achieve an authentic vintage aesthetic, from selecting appropriate typography and color schemes to incorporating distressed textures and retro illustrations.
With concise instructions, visual examples, and design tips, this poster equips designers with the knowledge and inspiration needed to successfully recreate the iconic style of WWIIera posters and evoke a sense of nostalgia and historical significance in their designs.
Client Webster University :
Year 2021 :
This step-by-step poster guides users through creating a mandala in Adobe Illustrator. The poster features a clear and visually appealing layout, presenting each stage of the creation process with accompanying screenshots and concise instructions.
From setting up the document to adding intricate details and applying color schemes, the poster provides a comprehensive and easy-to-follow guide, enabling users to master the art of creating stunning mandalas.
Client Webster University :
Year 2021 :
The poster showcases the process of designing a personalized and visually appealing star chart, including selecting suitable celestial elements, arranging them in a pleasing composition, and applying color schemes that complement the overall design.
With clear instructions, illustrative examples, and helpful design tips, this poster empowers users to create unique and meaningful birthday star charts that celebrate occasions artistically and memorably.
Client Webster University :
Year 2021 :
As a seasoned web designer, I have developed a deep understanding of user experience, visual aesthetics, and the technical aspects that bring websites to life.
Within my portfolio, you will find a curated collection of website design samples that highlight my skills in crafting engaging and intuitive online experiences. Each project reflects my commitment to creating visually appealing websites that captivate and inform users, from sleek and modern layouts to vibrant and interactive designs.
I specialize in building clean, responsive websites that adapt seamlessly across various devices and screen sizes. Additionally, I have extensive experience working with content management systems, enabling clients to update and manage their website content without technical expertise easily.
Whether it’s a personal blog, an e-commerce platform, or a corporate website, I approach each project with meticulous attention to detail, ensuring that the design aligns with the client’s branding, goals, and target audience. I invite you to explore my portfolio and witness the seamless integration of aesthetics and functionality that define my web design projects.
This site highlights my expertise using Dreamweaver to create the B2B professional services website bpp401.com.
While adhering to the corporate style guide, I crafted a distinct look that sets the website apart, incorporating unique elements to maintain professionalism while adding visual appeal and memorability.
To experience this website visit : https://www.bpp401k.com/
Client BSW Benefit Plans Plus : Year 2012 :
This hand-coded HTML/CSS website promotes internet search skills through an inquiryoriented scavenger hunt aligned with ISTE standards, encouraging effective search strategies and knowledge acquisition.
It empowers 21st-century learners with primary and advanced search tips, caters to various learning styles, and offers additional sections for enhancing internet proficiency through Google tricks and tutorials.
To experience this website visit : scavengerhunt.online
Client Webster University MET : Year 2022 :
Utilizing WordPress, I created a virtual maker space as a collaborative platform for students across multiple universities to research, plan, and collaborate on publication projects.
With streamlined assignments, valuable resources, and enhanced accessibility, over 250 unique visitors have benefited from this engaging online hub.
To experience this website visit : publicationprojectbrief.wordpress.com/
Client Maryville University : Year 2021 :
I developed a SharePoint intranet that served as a central repository for information, reducing reliance on email and streamlining communication within the organization.
By implementing an intuitive and visually appealing design, I aim to enhance user experience and facilitate seamless access to essential resources, fostering efficiency and collaboration among team members.
Client Brown Smith Wallace :
Year 2010 :
My approach to editorial design and long-format content revolves around consistency and alignment with existing styles.
By incorporating consistent typography, color palettes, and layout structures, I create a cohesive visual identity throughout the publication to enhance readability and provide a seamless reading experience.
I carefully select typography that complements the content, ensuring readability and conveying the desired tone.
Consistent design elements, such as grids and styles, create a sense of harmony that guides readers through the publication.
When working on long-format content, I maintain a consistent design language that aligns with existing styles, integrating design elements like icons and illustrations while ensuring a visually pleasing and connected experience.
By emphasizing consistency and alignment, I create editorial designs that captivate the audience while reinforcing the brand identity, delivering visually appealing publications that effectively communicate the intended message.
Introducing the Oak Grove Cemetery Memorial Guidebook, a meticulously crafted booklet for Boy Scouts in collaboration with the local VFW chapter.
Volunteers take hand-kept notes of each grave, which are then converted into a digital format, ensuring accurate and accessible documentation.
With comprehensive maps and listings, the guidebook empowers scouts to honor fallen heroes on Memorial Day by locating and marking graves with flags, preserving the legacy of those who selflessly served our nation.
Client Kohl Jeck VFW Post :
Year 2020- 2022 :
Creating a compelling B2B professional service brochure encouraging small businesses to review their 401k plans is exciting and challenging.
Through visually engaging design elements, I aim to effectively communicate the key messages and benefits, using thoughtful layout, typography choices, and a harmonious blend of colors, imagery, and graphics to convey professionalism, trustworthiness, and the potential for financial growth.
By crafting an impactful brochure, small businesses are prompted to take action and consider the long-term benefits of optimizing their 401k plans.
In this 250-page, fully-indexed family favorites cookbook, I blend vintage and modern recipes to pass down to future generations, capturing the essence of special family dishes with a touch of contemporary sophistication.
Meticulously crafted pages feature handwritten recipes that pay homage to the family’s heritage. At the same time, clean design elements and captivating food photography bring a fresh and vibrant feel, appealing to all levels of culinary enthusiasts. This cookbook becomes a cherished heirloom, preserving family traditions and inspiring new generations to create lasting memories through the joy of cooking.
Client Mary Jo Zeimet :
Year 2022 :
As a graphic designer, my goal in creating direct mail pieces is to inspire immediate action from the audience.
Through captivating visuals, eye-catching colors, and compelling messaging, I aim to develop a sense of urgency and excitement that motivates recipients to take the desired action.
By carefully crafting a visually engaging layout, selecting impactful images, and using persuasive copy,
I strive to create postcards that grab attention and convey the benefits and value of the desired action.
The design elements work harmoniously to elicit a response, whether purchasing, attending an event, or subscribing to a service, ultimately driving the audience to take that next step.
This award-winning direct mail campaign, tailored specifically for small businesses, features captivating images of piggy banks that serve as visual reminders of the importance of financial planning.
With each mailing, we aimed to encourage companies to take charge of their future by highlighting the benefits of partnering with our TPA services for effective and secure financial management.
Client BSW Benefit Plans Plus : Year 2010 :
The postcard aims to captivate businesses through custom illustrations and attentiongrabbing design, inviting them to explore the innovative opportunities that await at the firstof-its-kind virtual tech fair presented by the Brown Smith Wallace Consulting Group.
Client BSW Consulting :
Year 2008 :
I focus on creating branded materials for events that entice participation and promote understanding.
By carefully selecting colors, typography, and imagery that align with the event’s theme and target audience, I aim to capture attention and create a visual identity that resonates with potential participants.
Whether it’s designing event posters, social media graphics, or informational brochures, I strive to create materials that effectively communicate the purpose, benefits, and key details of the event. Through compelling visuals and concise messaging, I seek to s
park curiosity, generate enthusiasm, and encourage attendees to engage and explore further.
In addition to visually enticing materials, I emphasize the importance of clear and concise communication to promote understanding. I strive to present information in a visually appealing and easily digestible manner, using appropriate images, diagrams, and charts where applicable.
By using a consistent and cohesive design language across all branded materials, I ensure that the event’s message is communicated consistently, building trust and fostering a sense of familiarity among potential participants.
This golf tournament fundraising package aims to engage alums and parents while staying true to the school’s colors. By incorporating the school’s signature hues, the collateral establishes a cohesive visual identity that resonates with the target audience.
The design showcases the excitement and spirit of the golf tournament, featuring dynamic imagery, bold typography, and graphics that evoke a sense of camaraderie and friendly competition. Through strategic placement of key information and persuasive messaging, the pieces effectively solicits participation, highlighting the impact of fundraising efforts in supporting the school’s mission.
Client Friends of Warrior Wrestling :
Year 2010 :
My goal is to create a custom suite of collateral for a BSA Eagle Court of Honor that reflects the occasion’s significance and honors the achievements of the Eagle Scout.
By incorporating BSA branding elements and maintaining consistency in design, typography, and color scheme, I aim to provide a visually cohesive and memorable experience for the honoree and attendees.
Client Troop 72 :
Year 2017, 2019 :
This set of marketing materials to support a quarter auction event, including eye-catching posters, engaging social media graphics, and informative brochures.
These materials generate excitement, provide event details, and encourage attendance through visually appealing design and comprehensive information.
Client SCW Bands :
Year 2019 :
