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DANIELLE ANZELONE

MARKETING | ADVERTISING | BROADCAST NEWS

ABOUT ME

Danielle is an accomplished and diverse marketing and advertising leader with a broadcast journalism background.

She specializes in “finding the story” within a brand, product, or service by creating compelling content and modern marketing strategies designed with target audiences and company objectives in mind. She develops unique messaging to produce sales-driven campaigns through digital and traditional tactics for a wide range of products and solutions.

MARKETING STRATEGY

Danielle’s clever combination of technical writing and reporter-style content connects the audience to the brand while generating value to the company and its customers.

She thrives on developing actionable measures to enhance brands, products, and services while improving team engagement and the customer experience— whether it’s through streamlining communication processes, creating social media strategies, omnichannel campaigns, business and product placement plans, or crafting compelling presentations with data visualization.

Multimedia News Producer Anchor On-Air Host/Personality Script/Rundown Writer Investigative & Crime Reporter Medical Beat Reporter

BROADCAST NEWS

MARKETING PLANS, PROPOSALS, RFPs

Innovative Market Assessments

Go-to-Market Strategies and Plans

Corporate Branding Strategies

SWOT and Competitive Analysis

Compelling Visual Presentations

RFP Creative Copy and Redesigns

CREATIVE CONTENT WITH INFOGRAPHICS

BUDGETS AND ANALYTICS

Data Visualization

SEO analytics and keywords

SEM rankings and campaigns

PPC SEM

Predictive Data and Analytics

Resource Allocation

Purchasing Insights

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INBOUND MARKETING AND ADVERTISING

DIGITAL AND PRINT

Catalogs, Fliers, Ads, Brochures, Tabloids

Educational Inbound Infographics

Partnership and Sponsor Packages

Concept Designer and Logo Creator

Press Releases and Media Pitches

Surgical Sutures

“WHITE GLOVE” FULL-SERVICE AUTOCLAVE REPAIRS FROM HENRY SCHEIN PROREPAIR STANDARD REPAIR $75 Off 90-day warranty on parts replaced and labor All-inclusive shipping charge $149 Promo Code: STD75 (Online promo code only) COMPLETE RESTORATION $175 Off 6-month to 1-year warranty—depends on make/model/age (covers entire unit) Excluding maintenance items Shipping included on approved repairs Promo Code: STDCR (Online promo code only) Request Service NOW...Go to www.henryschein.com/medicalrepairforms and click on Sterilizers to begin the repair process Discount applies to online repair submission only. Offers expire 6/30/18. We service most autoclave makes and models... Fill out an online service request form and we’ll do the rest. • Pick-up and delivery • Complimentary service estimate • Spore tested • Rigorous quality control testing • Trade-in programs available • Rentals available ($100 per week for a maximum of 3 weeks)* Henry Schein ProRepair provides cost-effective service options to ensure your sterilizer performs to manufacturer specifications and to extend its life. *To receive rental unit with free shipping, the rental must be requested at the same time as the initial sterilizer service call, otherwise the rental shipping fee is $199. Discount valid only through Henry Schein ProRepair. ©2018 Henry Schein, Inc. No copying without permission. Not responsible for typographical errors. Contact Henry Schein ProRepair: 1.800.367.3674 8am–7pm est, email prorepair@henryschein.com Service Step Step Step ProRepair contacts customer with service options Customer’s chosen service performed Quality control testing provided with sterilizer Return Delivery Step Step 2 Step ProRepair contacts customer for delivery date “White Glove” reinstalls sterilizer Customer signs for return FIX IT: Step 1 Step 2 Step Customers schedule pick-up with ProRepair* “White Glove” preps packs for shipment Customer signs pick-up Checklist Pick-Up What To Expect: RELY ON US FOR QUALITY, SELECTION, PERFORMANCE, AND VALUE! To Order: 1.800.772-4346 8am–9pm (et) Fax: 1.800.329.9109 24 Hrs. www.henryschein.com/medical

A Name You Can Trust. Maxima® Sutures by Henry Schein® •Silicone-coated 300 series stainless steel needles give finer point geometry for superior penetration •Precision needles are strong enough to resist bending, yet ductile enough to resist breaking •Large breadth of suture and needle combination for range of surgeries •Significant cost savings for your clinic compared to the leading brand Racetrack packaging helps reduce material memory as the suture is released from the track POLYLITH CARD Helps reduce moisture content, an advantage with absorbable suture materials that degrade by hydrolysis. RACETRACK FEATURES AND BENEFITS LARGER DIAMETER Larger overall diameter to ensure less suture memory and minimize the number of suture rotations around track. PRESS-PUSH NEEDLE LIFT The tab, when pressed from behind, lifts needle for easy removal. NEEDLE PARK Two needle parks to accommodate wide range of needle types, sizes, and double-arm sutures. Needle park also protects needles from damage.

From

OMNICHANNEL AND MULTICHANNEL CAMPAIGNS

Integrated Marketing Campaigns

Web Design and Landing Pages

Social Media Content and Strategies

Sales and Marketing Strategies

Email Blasts and Web Ads

A/B Testing and Focus Groups

TRADE SHOWS AND EVENTS

Creative booth messaging, video and photography, media packets, cross-platform campaigns

Stop by the Henry Schein booth at Becker’s ASC 25 th Annual Meeting to learn more about our network of products, services and solutions for Ambulatory Surgery Centers. 30S 39G 31G 38T 32G 37G 33S 36G 34G 35G 1F MAIN REGISTRATION

Rely on Us for Our Network of Products, Services and Solutions

Becker’s Booth #32G Visit the Henry Schein booth at #32G.

Harnett Health, Rucci Productions, and Barbour’s Towing and Truck Repair gained nationwide recognition through my creative marketing and advertising campaigns. Awards and recognition include: front-page features in magazines, radio advertisements, television production awards and ground-breaking social media in initiatives.