156 Wykeham Road - Marketing Plan

March 26, 2024

Dear Marianne,

It was such a pleasure to meet you, Jennifer, and Daria on Saturday, and we greatly appreciate the time you dedicated to touring the property with us. In follow up, we would like to present you with our marketing proposal. Our Christie’s brand carries a legacy of more than 250 years - one that is built on trust and integrity, passionate expertise, and exceptional client service. Christie’s brings unique access to buyers around the world with whom Christie’s auction house specialists and Christie’s International Real Estate agents have developed real trust. This is our distinct advantage. Working together with Elyse Harney Real Estate, leveraging their local presence and experience, we look forward to marketing your property, combining our joint local, regional, and global expertise.

As part of our proposal, we present you with our company overview, our team, and marketing plan. We have included a selection of sold properties from our Christie’s International Real Estate network. These sales show that, from the Caribbean to California and from New York to Germany, our global network has been able to successfully market some of the world’s most distinctive properties. The common theme behind these landmark sales is our relationship with our clients and collectors from around the world who trust us and our brand.

We trust this proposal expresses our deep commitment to the sale of your property, and we look forward to discussing it with you further. We are extremely enthusiastic about working with you and are confident that the expertise and passion of our team will provide you with the highest level of service.

Sincerely,

Daniel Kramp

Licensed Associate Real Estate Broker

M +1 646 549 0258

Christie’s International Real Estate Group

Sonja Cullaro

Executive Vice President

M +1 201 675 5799

Christie’s International Real Estate Group

Liza Reiss

Licensed Real Estate Salesperson

M +1 860 671 0288

Elyse Harney Real Estate

Joan Marks

Broker of Record, Connecticut

Broker Manager, Westchester and Hudson Valley

M +1 201 741 4056

Christie’s International Real Estate Group

Custom Marketing Plan

156 WYKEHAM ROAD WASHINGTON, CONNECTICUT

MARKETING SERVICES

PHOTOGRAPHY AND MEDIA SERVICES

• Professional photography and video

• Professional drone photography

• Floorplans

LISTING AND SYNDICATION

• The property will be listed in the Smart MLS

• The property will be syndicated to multiple nationally recognized real estate search websites including, but not limited to Zillow.com, Realtor.com, and Trulia

PUBLIC RELATIONS

• Property PR announcement to be created by Christie’s International Real Estate Group PR firm to announce the listing. Property will be submitted for additional PR opportunities throughout the duration of the listing.

• All PR efforts to be focused on the property’s unique architecture and features and that it is on the market for the first time without naming the owner.

EXCLUSIVE BROKER EVENT

• Host private event inviting top brokers locally, regionally and from New York City

WEBSITE

AND DIGITAL MARKETING

• Placement on search engine optimized property web page on Christie’s International Real Estate website (www.christiesrealestate.com)

• Placement on search engine optimized property web page on Elyse Harney Real Estate website (harneyrealestate.com)

• Promotion on social media channels, including Facebook, Instagram, and LinkedIn

• Strategic paid social media advertising targeting potential buyers

• Promotion on CIRE lifestyle blog, Luxury Defined (www.luxurydefined.com)

• Luxury Defined is the designated editorial blog by Christie’s International Real Estate highlighting luxury real estate from across the world represented by our global affiliate network. The blog produces a range of luxury real estate content from interior and exterior trends and features, high-end events, luxury travel and leisure, market insights and updates, and more while simultaneously promoting relevant luxury real estate listings from our network in each blog post.

TARGET DATES

Upon listing, with client approval

Upon listing, with client approval

Upon listing, continued for the entirety of the listing

Upon listing

Upon listing, with client approval

Upon listing, continued for the entirety of the listing

Upon listing, continued for the entirety of the listing

Upon listing

Upon listing

As available

Custom Marketing Plan

156 WYKEHAM ROAD

WASHINGTON, CONNECTICUT

MARKETING SERVICES, CONTINUED

PRINT MARKETING

• Creation and distribution of custom brochure to showcase the property

• Print co-op advertising:

• New York Times

• Financial Times

• Wall Street Journal

• Modern Luxury

• Property will be advertised in the next issue of our Christie’s International Real Estate Magazine

• Readership is 500,000 across 50 countries worldwide and the distribution includes:

• Christie’s Network of Affiliates in 50 countries – the magazine is displayed by us and our affiliates at our offices and is then distributed by us and our affiliates to our respective clients

• Christie’s Clients Auction House and Offices

• Mailed to Christie’s Auction House clients

• Available and displayed at Auction House locations and offices worldwide including New York, Paris, London, Zurich, Geneva, Milan, Amsterdam, Dubai, Shanghai and Hong Kong

• Deployed at Christie’s Sales and Events and Christie’s partners’ events globally

• Special Media Placement:

• Luxury events such as Paris Fashion Week and Wimbledon Tennis Tournament

• Five-star hotels, corporate offices, luxury apartments, spas, private-member clubs, private jet and airport lounges, and exclusive marinas

• Digital and Social Media Promotion:

• The magazine is sent digitally to affiliates, their clients and our clients through e-blasts; the new issue is also promoted on our social media channels

TAILORED PROPERTY E-CARD

• Creation of custom property eCard to be sent to clients, Christie’s network agents, top agents, local luxury builders and developers, and strategic business partners showcasing the property

PERSONAL OUTREACH

• Personal outreach to database of qualified high net worth clientele locally, regionally and in New York City

TARGET DATES

Upon listing

Upon listing, as available

September 2024

Upon listing

Upon listing

Custom Marketing Plan

156 WYKEHAM ROAD WASHINGTON, CONNECTICUT

MARKETING SERVICES, CONTINUED

NATIONAL AND INTERNATIONAL SYNDICATION

• Daily Digital Advertisements on Media Partner Websites:

• Wall Street Journal: wsj.com, Europe.wsj.com, Asia.wsj.com, India.wsj.com

• Mansion Global (English, Chinese, Spanish)

• CountryLife.co.uk

• PropGoLuxury.com (U.S. and Asia)

• James Edition

• Financial Times

• Barron’s

• MarketWatch

NEW YORK CITY AND AUCTION HOUSE EXPOSURE

• Property will be showcased at our New York City sales gallery at 1 Rockefeller Plaza and will be presented to top New York City agents and clients

• Property will be showcased at Christie’s International Real Estate Group events locally and regionally

LITCHFIELD COUNTY EXPOSURE

• Property feature in Elyse Harney Real Estate weekly newsletter

• Weekly distribution: 4,153 consumers; 861 agents and brokers

• Property post, spotlight property on www.uniquehomes.com

• Inclusion in the weekly rotation of property advertisements on tricornernews.com (website of the Lakeville Journal) with click-through to the the properties page on harneyrealestate.com

• Tri-Corner Real Estate - monthly supplement to the Lakeville Journal/ Millerton News

• Full page print advertising in Berkshire Real Estate Book

• High gloss monthly publication with strong distribution in Connecticut and Massachesetts. Flyer is distributed in multiple locations including real estate offices and the Harney Tea Store

• Print advertising in Litchfield Magazine (strong distribution in Litchfield County)

• Print advertising in Main Street Magazine

• Dutchess/Hudson valley publication with strong distribution and readership

TARGET DATES

Upon listing, continued for the entirety of the listing

Upon listing

Upon listing, as available

Upon listing, continued as available

Upon listing

Upon listing

Upon listing, continued as available

Upon listing

Upon listing

Upon listing

a brand like no other

Christie’s International Real Estate is the world’s premier luxury real estate brand. Through our invitation-only Affiliate network spanning nearly 50 countries and territories, we offer extraordinary local expertise, incomparable services, and global exposure to buyers and sellers of the world’s finest homes.

A brand synonymous with luxury, quality, and integrity, Christie’s International Real Estate was born out of Christie’s world-renowned art and luxury business that was founded in London in 1766. The venerable institution offers auctions and bespoke private sales across more than 80 categories including fine art, jewelry, collectibles, and more. Today, Christie’s maintains a close partnership with Christie’s International Real Estate, creating unique marketing collaborations and referral opportunities.

1766

YEAR FOUNDED BY

JAMES CHRISTIE

ANNUAL AUCTIONS IN 8 SALES CATEGORIES

350 $6.2B

2023 GLOBAL ART SALES

2023 sales highlights

LIVE AND ONLINE SALE

Charlie Watts

Gentleman Collector

Rolling Stone

THE MOST VALUABLE JEWELRY SALE IN FRANCE

Saphir Sur Papier de 7.58 Carats

€945,000

20TH/21ST CENTURY:

LONDON EVENING SALE

Jean-Michel Basquiat –Future Sciences

Versus the Man

£10,430,000 GBP

$12,685,904 USD

local and regional expertise with global reach

Christie’s International Real Estate is a global real estate network of more than 900 offices, across 50 countries, representing annual sales volume of more than $100 billion. With a staff of accomplished real estate agents and brokers, the network’s clients receive the highest level of customer service and customized, personalized real estate services.

Christie’s International Real Estate Group is the exclusive affiliate of Christie’s International Real Estate servicing the tri-state area. With its flagship location at 1 Rockefeller Plaza in Manhattan and more than 30 offices and 1,100 associates, the firm services clients with all of their real estate needs throughout New York, New Jersey, and Connecticut.

HIGHEST SINGLE PARCEL RESIDENTIAL HOME SALE IN FLORIDA KEYS

Palm Harbor

Florida Keys, Florida, USA

US$23,000,000

American Caribbean

Christie’s International Real Estate

La Ceiba

Paradise Island, The Bahamas

US$37,500,000

HG Christie

Christie’s International Real Estate

on the market

Equestrian Estate in Perl-Borg, Saarland, Germany | Price Upon Request

One of the world’s finest equestrian estates, Gestüt Peterhof lies in the picturesque village of Perl-Borg on the Upper Moselle River—a prime location in the border triangle of Germany, Luxembourg, and France. An internationally respected stud farm, FEI- and Olympic-grade dressage facility, and equine wellness center, this magnificent 30-hectare (74-acre) property offers every amenity to train and breed horses for competition on the global stage.

on the market

4610 Makena Road, Kihei, Hawaii | US$39,000,000

Maui’s unrivaled beachfront estate, poised on the prestigious Old Makena Road stands as the epitome of Hawaiian luxury across two oceanfront parcels totaling 1.43 acres. With 148 feet of pristine beachfront along the white sands of Makena’s Po’olenalena Beach, this residence is enveloped by a lush tropical haven, creating a tranquil and private setting that captures the essence of paradise.

on the market

James F.D. Lanier Residence | Murray Hill, New York, NY | US$24,750,000

The James F. D. Lanier House is more than a testament to the Gilded Age. It is an exuberant celebration. The magnificent Beaux-Arts mansion at 123 East 35th Street, between Park and Lexington Avenues in the historic Manhattan neighborhood of Murray Hill, presents a once-in-a-lifetime opportunity to own a New York City landmark and a living work of art.

on the market

Chateau de la Roche | Alpine, New Jersey | US$22,490,000

Chateau de la Roche is a magnificent French-inspired limestone manor on two acres of gated grounds on a hilltop in an exclusive enclave of Alpine, New Jersey, just 15 minutes from Manhattan. Completed in 2017, the 25,700-square-foot chateau-style manor was constructed over four years to the highest standards of craftsmanship.

our experienced team

DANIEL KRAMP

Associate Real Estate Broker, Christie’s International Real Estate Group

Daniel Kramp is an accomplished real estate advisor whose years of experience and earned expertise lend itself to buyers, sellers, and investors, no matter their real estate goals. With a stellar reputation amongst clients and other industry professionals, Daniel is an integral part of Christie’s International Real Estate Group in New York City and Connecticut. Throughout his career, Daniel has earned accolades for his outstanding performance in the industry including #1 Agent in his office by sales volume several years in a row, as well as being recognized by Wall Street Journal as one of the Top 1,000 real estate agents in the country. Daniel’s business revolves around providing sound advice, attentive service and proven results. Beyond this, he boasts a knack for creative marketing, which provides his clients with a unique competitive edge.

LIZA REISS

Real Estate Salesperson, Elyse Harney Real Estate

With over 25 years of award-winning sales experience, Liza brings her expert negotiation skills to real estate. Her tireless work ethic is remarkable. Liza has consistently been #2 in total transactions for the past 4 years in Salisbury, Sharon, Cornwall and Falls Village. She is ranked #4 in 2023 total sales volume in all of Litchfield County. Liza loves what she does and it shows. Driven by a passion for real estate, Liza has personally purchased, renovated, built and sold several properties. As a rental property owner herself, she understands all sides of the real estate business.

our experienced team

JOAN MARKS

Associate Broker, Manager, Connecticut Broker of Record Christie’s International Real Estate Group

Drawing on her impressive background in the corporate financial services world and spanning the past 20 years in real estate services and management, Joan has developed a thorough understanding of what it takes to succeed. As current manager of the Westchester and Hudson Valley region of Christie’s International Real Estate Group, she is committed to sharing her extensive knowledge and success formulas with the real estate agents she now leads. Joan’s real estate career began in 2001. From 20012013, she was a successful sales agent earning her place as a top producer working with first time home buyers and flippers, to investors and luxury markets. Her real estate career continued to flourish, rising to being named broker of record and manager/ director for leading real estate brokerages in Northern New Jersey, Rockland and Westchester, New York Counties.

SONJA CULLARO

Executive Vice President, Christie’s International Real Estate Group

With over 20 years of experience, Sonja is the Co-Founder and Executive Vice President of Christie’s International Real Estate Group in New York, New Jersey and Connecticut. Based out of its flagship office at 1 Rockefeller Plaza in Manhattan, the company markets some of the most distinctive properties throughout the tri-state region. Sonja is responsible for operations and training programs, corporate business development and marketing, including the marketing of distinctive properties and development projects, media and public relations, managing strategic partnerships and expansion to new territories. Sonja also manages the brokerages’ relationships with Christie’s Auction House and other Christie’s affiliates worldwide. She has collaborated on many successful lifestyle events, showcasing Christie’s real estate services and properties worldwide.

about Elyse Harney Real Estate

Elyse Harney Real Estate is proud to serve clients throughout the Litchfield Hills and the Hudson Valley. With offices in Salisbury, Norfolk, Riverton, Falls Village, and Millerton, Elyse Harney Real Estate serve as local experts for their clients’ real estate needs. Their team of experienced agents are passionate about their work, and they’re dedicated to providing personalized service and exceptional results.

conclusion

We trust this proposal expresses our commitment to the sale of the property. Our entire team would like to assure you that we will apply our superlative standards toward achieving the highest results on your behalf and making this sale process as seamless as possible.

Any successful real estate sale involves an ongoing and open dialogue, and we look forward to further discussing the ideas we have for positioning this distinctive property for the market with you.