How to measure your financial advisor, or not

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HOW TO MEASURE YOUR FINANCIAL ADVISOR, OR NOT

Dani el Kal enov , Global Diversi fi ed P artners has a global focus and we're opportuni sti c, but prudent . W e help peopl e t ake cont rol of thei r fi nanci al well bei ng b y educati ng them on the be nefi ts of i nvest ing i n t angibl e assets and b y al t eri ng t hei r percept ion of what “sm art i nvest ing” m eans. Tweet htt ps :/ /t wit t er.com /Dani el Kal enov M an y i nvestors compare t hei r fi nancial advisor's perform ance to t he perform ance of comm on indi ces, such as t he S &P 500 or t he DOW. If t hei r port fol io has out perform ed t he index, t hey m a y feel a sense of confidence. The y have "beat en the market ." Wh y does t hi s benchm ark ment al it y exi st and at what does it cost t he investor?

Expectations and Benchmarks: A financi al advisor is oft en expect ed t o perform a wi de variet y of t asks: i nvest m ent advisor, ret irem ent pl anner, real est at e confi dant e, t ax counsel or, et c. Benchm arki ng thei r perform ance prim aril y on “beati ng the S &P ” yearl y i s not accurat e, fai r, or even safe. Let 's get a few t hi ngs st rai ght. A f inan cial ad vi sor i s not the same as an i nves tment advisor. They should not be j udged the sam e. As J osh Brown, fi nanci al pl anner and aut hor of "Backst age W al l St reet " st at ed, "If you're focus ed prim aril y on perform ance," he sai d, " you're asking the wrong questi ons ." A pl um ber is successful i f he fix es your broken faucet and i t doesn't l eak. A fi nanci al advi sor's success i s never as black and whit e. W orse, the i nvest or and advi sor rarel y d efi ne the benchm arks by whi ch success wi ll be m easured


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