Unpack your leather jacket and toss up your devil horns, because the Danihell Hanka Invitational is coming back like a bat out of Hell to pay tribute to freeskiing’s raw and rowdy origins.
Czech freeskier Daniel Hanka will host a select crew of 13 invited riders at his home resort, Skicentrum Deštné v Orlických Horách, Czech Republic. Each invited skier will be accompanied a filmer of their choice.At Deštné, riders will have five days to ski and film their hearts out in a custom snowpark built just for this purpose.
Back to the roots: Video contest format
When the session is over, the rider-filmer teams will have all summer to create their best two-minute edit from the event, showcasing the spirit and vibe of skiing as they see fit.The edits will be released online at the beginning of next season, with public voting to determine the fan favorite before the winning videos are announced.
When?
March!
● strikingly unique environment - snow only on the slope, horses and sheeps chilling and eating grass around
● high chance of good weather window
● spring vibes - perfect conditions for riders to perform their best, have as much fun as possible while staying safe
Event format
The whole concept and awards are concentrated for creating content. Riders will be naturally pushed to produce high quality, daily content by themselves which they could be awarded for through the week and afterwards. Therefore there will be a constant stream of content, creating hype, engagement and traffic.
The Main quest
Lets divide it in 2 categories:
The Side quest
The Main quest
Concept: Each of 10 invited riders get invited with their personal filmer of their choice.
Riders got 5 days to ski their heart out to create a max 2 minutes video, and show the greatest spirit and vibe of skiing in the videowhatever it means to the riders & filmers personally.
Riders are allowed to do everything, everywhere.
Judging:
1. Riders by Riders Riders voting between each other on the final public party evening, where all the edits are going to be screened.
2. Public vote
All of the edits will be uploaded on Newschoolers.com, where public will vote their favourite edit
Key advantages: This concept is unique because with these 10 personal takes on edits, we will really highlight the beautiful individuality, which is the real foundation of skiing.
BE DIFFERENT, PROJECT YOURSELF, CREATE It organically creates extra content, engagement & traffic from the event. Due to the public voting format, there are 10 videos on Downdays.eu & Newschoolers.com, which is great exposure and the riders are going to push and share their video on their channels. Therefore creating more numbers and traffic for everybody involved.
The Side quest
Concept: The best trick of the day awards. Riders will upload their favourite clip on their instagram with a specially created hashtag. Could be specified to a daily challenge. For example: the best butter, the best knuckle trick, spin to win etc.
Judging: Properly tagged clips will be screened in the evening and riders will vote for their favourite clip of the day. The winners gets the prize.
Key advantages:
- with this format, riders will be naturally pushed to produce as much content as possible from the event
- high chance of crazy things happening therefore a high chance of viral clips, that will spread through the internet
- high engagement from the athletes
Media Coverage
● media partners Downdays.eu & Newschoolers.comthe biggest and the most true ski relevant media in the world with heavy social media presence
● other ski related servers -Freeride.cz, Freeskier.cz, skipass.com, freeskier.com and many others
● TV coverage - Drive, TV Ocko,
● Czech Newspaper articles
● podcasts - Low Pressure, Tupy Hrany
● partners media channels
● invited riders social media channels
Coverage
Newschoolers:
The Documentary
● event announcement
● event article
● invited riders announcement
● Win a spot at DHI - Ticket To Hell online contest
● event setup leaks
● riders arrival
● venue
● on site - SM posts - skiers, partners, media stories, lifestreams
instagram media takeovers ● after movie
highlight clip ● exclusive GoPro edit
● public day ● meet and greet
● public voting
● after event articles, ITW’s, recaps
● every day updates through the event ● riders posts and clip submissions ● viral clips from the park
● Film Festivals & Premiere Movie night
PUBLIC DAY
GIVING BACK
It’s important to know where we’re coming from, and thanks to what we are at the spot we are. Therefor I would like to support the sport in Czech and the local skiing community by hosting a public day. Go straight against the nowadays trend of “pay to ski sessions” and give people the opportunity to meet their heroes, ski a private built setup and experience what it feels like to be on a filming session. No competition, no stress. Just pure joy of skiing and experience of a lifetime. ● free entry for public ● open setup for all shredders ● brand village ● product promotion, testing & workshops
food & drinks
prize giving ceremony
live concert
DJs
afterparty
DHI provides
Digital:
● your logo placement/mention/tags in all digital DHI advertising, promotion relevant social media posts, email newsletters & partner coverage
● right to repost and share all content
● your logo placement in all official media outputs
● brand presence in all social media posts, streams and stories from riders channels & brands
