DaniHELL Hanka Invitational 2024

Unpack your leather jacket and toss up your devil horns, ecause the Danihell Hanka Invitational is coming back like a bat out of Hell to pay tribute to

Back to the roots: Video contest format

freeskiing’s raw and rowdy origins. Czech

When the session is over, the rider-filmer

freeskier Daniel Hanka will host a select

teams will have all summer to create their

crew of 13 invited riders at his home resort,

best two-minute edit from the event,

Skicentrum Deštné v Orlických Horách,

showcasing the spirit and vibe of skiing

Czech Republic.

as they see fit.

Each invited skier will be accompanied a

The edits will be released online at the

filmer of their choice. At Deštné, riders will

beginning of next season, with public voting

have five days to ski and film their hearts out in

to determine the fan favorite before the

a custom snowpark built just for this purpose.

winning videos are announced.

When?

arch M

2 0 2 4

Strikingly unique environment snow only on the slope, horses and sheeps chilling and eating grass around

S pring vibes perfect conditions for riders to perform their best, have as much fun as possible while staying safe

Good weather window enjoyable experience for those who appreciate skiing, fun, warmer weather, and longer days

E

vent Format

The whole concept and awards are concentrated for creating content.

Riders will be naturally pushed to produce high quality, daily content by themselves which they could be awarded for through the week and afterwards. Therefore there will be a constant stream of content, creating hype, engagement and traffic.

Lets divide it in 2 categories: The

m

ain Quest

The

S

ide Quest

The

m

ain Quest

Concept Each of 10 invited riders get invited with their personal filmer of their choice. Riders got 5 days to ski their heart out to create a max 2 minutes video, and show the greatest spirit and vibe of skiing in the video - whatever it means to the riders & filmers personally. Riders are allowed to do everything, everywhere.

Judging 1. RIDERS BY RIDERS

Riders voting between each other on the final public party evening, where all the edits are going to be screened.

2. PUBLIC VOTE

All of the edits will be uploaded on Newschoolers.com, where public will vote for their favourite.

Key advantages This concept is unique because with these 10 personal takes on edits, we will really highlight the beautiful individuality, which is the real foundation of skiing.

S

ide Quest

Concept The best trick of the day awards.

Riders will upload their favourite clip on their instagram with a specially created hashtag. It could be specified to a daily challenge. For example: the best “butter”, the best “knuckle trick”, spin-to-win etc.

Judging Properly tagged clips will be screened in the evening and riders will vote for their favourite clip of the day. The winners gets the prize.

Key advantages This concept is unique because with these 10 personal takes on edits, we will really highlight the beautiful individuality, which is the real foundation of skiing.

Be dif f erent

The

Project Yourself, Create It organically creates extra content, engagement & traffic from the event. Due to the public voting format, there are 10 videos on Downdays.eu & Newschoolers.com, which is great exposure and the riders are going to push and share their video on their channels. Therefore creating more numbers and traffic for everybody involved.

M

edia Coverage Media partners Downdays.eu & Newschoolers.com - the biggest and the most true ski relevant media in the world with heavy social media presence.

Other ski related servers Freeride.cz, Freeskier.cz, skipass.com, freeskier.com, and many others.

TV and news coverage Drive, TV Ocko, Czech Newspaper articles

Podcasts Low Pressure, Tupy Hrany

Social Media coverage partners & riders social media channels

M

edia Coverage Total event coverage

3.157.000 cc

My Instagram 412.000 cc

IG posts: 312.000 cc IG story: 100.000 cc

Organic* Internet spread 290.000 cc

Riders: 267.000 followers Partners: 479.000 followers

*Organically accumulated spread + Czech media, riders, SM reshare pages etc.

PRE-EVENT

POST EVENT

Ns articles: 35 000 cc

NS articles: 70 000 cc FB: 35 000 cc IG: 100 000 cc

Newschoolers 530.000 cc

DURING EVENT

Stories: 150 000 cc Eyecatcher: 140 000 cc

Downdays 715.000 cc

Web: 11.000 cc Fans Favourite votes: 1900

IG posts: 300.000 cc IG story: 360.000 cc FB: 43.000 cc

ocumentary D The

Main media partners Downdays.eu & Newschoolers.com

Other media support Skiing.de, Primeskiing, Freeskier.cz, Freeride.cz & other

Brand support

click to play

Oakley, Horsefeathers, Skicentrum Destne, Faction Skis, Big Shock

Premiers High Five Festival Annecy IF3 Festival KTO 2022 Prague Freeski Night

DHI 2022 The Documentary made by Erwan Lier, selected among more than 2000 videos to be screened at High Five Festival - Europe, and IF3 festival - USA, Canada, Swiss.

ommunication c DHI Ticket to Hell Event announcement

Viral clips from the park

Event article

Instagram media takeovers

Invited riders announcement

After movie

“Win a spot at DHI” - Ticket To Hell online contest

Highlight clip

Event setup leaks Riders arrival Venue On site - SM posts - skiers, partners, media stories, lifestreams Every day updates through the event Riders posts and clip submissions

Exclusive GoPro edit Public day Meet and greet Public voting After event articles, ITW’s, recaps Film Festivals & Premiere Movie night

P ublic day Giving back

Perks Free entry for public Open setup for all shredders Brand village Product promotion, testing & workshops Food & drinks stands

It’s important to know where we’re coming

Prize giving ceremony

from, and thanks to what we are at the

Live concert

spot we are. Therefor I would like to support

DJs

the sport in Czech and the local skiing community by hosting a public day.

Go straight against the nowadays trend of “pay to ski sessions” and give people the opportunity to meet their heroes, ski a private built setup and experience what it feels like to be on a filming session.

No competition, no stress. Just pure joy of skiing and experience of a lifetime.

Afterparty

DHI

rovides P Digital

Production

Event

1. LOGO PLACEMENT

1. ACCESS TO M ATER IA LS

1. ON-SITE BRANDING

Your Logo placement/mention/tags in all

Access to all content shot on site, including

Banner presence, tent and other branding

digital DHI advertising, promotion relevant

still photos and video for promotional or

opportunities

social media posts, email newsletters &

advertising purposes and future campaigns

partner coverage. Your logo placement in all official media outputs

2 . B R A N D AWA R E N E S S 2. RIGHTS

Right to repost, share and distribute all 2. BRAND PRESENCE

content produced through the Daniel

Brand presence in all social media posts,

Hanka Invitational

streams and stories from riders channels & brands 3. RIGHTS

Right to repost and share all content

- Athletes using your product - Brand workshops - Product placement in recap videos & social media posts

artnership P Main partner.................. 25.000€ General partner............. 15.000€ Partner............................. 10.000€

Partnerships vary according to the level of visibility, product placement and promotion.

DANIEL HANKA +420774043634 danhanka@email.cz