Examples of typography
Leading / tracking
By using different size and weight variations, we can optimise legibility and give the reader a better overview. Each variation has its own specific role in communication.
As a general rule of thumb: the smaller the point size, the larger the leading; the higher the point size, the tighter the leading. Leading should be set between 100 to 140% of the point size. When using Neo Sans Intel, auto or metric kerning is recommended. As a general rule, keep tracking set to zero between 9 and 12 points. Set to -8 starting from 30 points.
Example of a headline over 2 lines aligned left for covers, lorem ipsum novum ata nisi alter ego qid propter anno.
9 PT. / LEADING: 12.6 / TRACKING: 0
Cover and advertising headlines, main titles and headings in documents Neo Sans Intel, light
Lorem at vomsequat, illum et iusto odio digsigm qui blandit et iusto eronylar at ille pellit sensar luptae nosotros annos interlingua perfectos lorem ipsum novum ioust laor annos inter patris et mater inter familias. Vel illum dolore eu feugiat nulla facilitis ad vero eros et accususam et. Introductory paragraphs Neo Sans Intel, light
Lorem quatus rent expla consecte suntis il init, sit eum nobis unt. Bus et pla qui con eossust iorehendenis adigent otaepre, vendandi dolentectur? Sub-headings Neo Sans Intel, medium - 9.5/11.5 pt Igniet explis etur anistrum ipid ut quiduciet hit voluptur? Ad errume odition con expedis ipid expe pro et ut quaepro vidus, simos voluptibus nihitio repuda sust maio. Liquamus simolestrum as esti dolor si quati abor aut ut quam, necum volor auda eumquis aut fugiti as et quatqui oditati beatectecese delesti onseque rem. Body text Neo Sans Intel, regular - 9.5/11.5 pt Emphasize with medium
40 • The Intel Brand Elements
In et omni te soluptas dolupta quidenim lam volorat iatur, quaspis nonserehenis remquidunt evellaborae evel inime exceprat ilit acestia volesto explisq uoditecabor rehentis aliciis et qui in re quatias eossincia volorita que nonsecum aut dollaccus sa eaqui que voloris susani omnit ipsam volupid quis ea ni dis inti cuptati busanda ndebit, quibust que la pere qui officipsa di di consequam.
12 PT. / LEADING: 14/ TRACKING: 0
Sa ipses halerevidem henatus bonfintrae cons sentere morac opopte, nos rem furorum quod prared consiliam iptid fuit. Sincum detiorte, consum es condam erem, auciam iae conter hilleror loccivit vivitina nonfex nos hocus alicierites. Porum labes cienimus re publiquo intium hos ocupio.
20 PT. / LEADING: 22/ TRACKING: -5
Intel Core Processors New levels of floating point performance with 3D graphics for visually stunning use cases 41